The Exhibitor (1957)

Page scan 000464 from The Exhibitor

Record Details:

Title:
The Exhibitor
Date:
1957
Publisher:
Philadelphia, Jay Emanuel Publications, Inc.
Volume:
Motion Picture Exhibitor (Jul-Oct 1957)
Leaf #:
000464
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Regional trade paper that began in Philadelphia, but expanded to include editions for other markets.
Date Added:
May 30, 2024
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DRIVE-IN THEATRES { I IT I R ftO 1 Figure One Figure Two WITH the opening of Loew’s new Metro Drive-In Cine in the environs of Rome this summer, a new exhibi¬ tion medium reached the continent of Europe for the first time. The results appear to be edifying. The Italians, it was said, although they “were taken by surprise” with the enterprise, have welcomed its advent with enthusiasm. Because there is no Italian phrase equivalent to drive-in, the American one has been used, with the Latin-derived “Cine” added as an expletive (Figure One). The setup is all the Figure Three PE-6 PHYSICAL THEATRE EXTRA PROFITS DEPARTMENT of MOTION PICTURE EXHIBITOR October 9, 1957