The Exhibitor (1957)

26 MOTION PICTURE EXHIBITOR December 4, 1957 X ."♦ "i -x' •'■'• •■•■ ‘ * 1 : ■ ';■.. • , ‘ ' ", :• ' ■/ _.;• | with no investment on your part of money, time or effort . • . BERLO WILL INCREASE YOUR NET REFRESHMENT PROFITS! Whether you operate an indoor or drive-in theatre ... in a big metropolitan area or a small neighborhood community . . . you’ll earn more actual net profit when Berio operates your refreshment stand than you can earn running it yourself! . . .You and your money will be completely free to operate and promote your theatre FULL TIME! BERLO TAKES CARE OF EVERY PROBLEM YOU HAVE . . . all YOU do is CASH IN on net profits every month! _ • BERLO hires and trains your sales people — and supervises them. • BERLO pays all salaries, social security, workman's compensation and unemployment taxes . . . does all your bookkeeping! • BERLO buys, installs and services all finest concession equipment. • BERLO, with over 40 years of successful vending experience knows what sells best and how to feature it for fast turnover! • BERLO buys and stocks only first-quality merchandise . . . delivers it promptly . . . and keeps stocks tasty-fresh! • BERLO supplies you with everything . . . from candy machines to com¬ plete Lobby Shops. • BERLO pays for dramatic, hard-hitting sales promotion. • BERLO gives you $1,000,000 worth of public and product liability insurance. LET US PROVE OUR STORY IN TEN MINUTES! oncessionaire Delivers The Highest Per-Capita Sales In The Entire Amusement Field Write or Call Collect . . • NOW! PEnnypacker 5-5966 (Philadelphia) □ merica’s | [=]est BERLO VENDING COMPANY A Division of A.B.C. Vending Corp. 333 SOUTH BROAD STREET/ PHILADELPHIA 7 offices everywhere , • ^ * Butlers of prominent Washingtonians gathered recently at the Motion Picture Association, Washington, to meet James Boyd, center, with bowler and umbrella, butler to the 13th Duke of Bedford, and to attend a private screening of U-I's "My Man Godfrey," Keith's. operated here by the Cinema Arts Theatre Circuit, has announced that all those who own a motor scooter may see the new Gene Kelly movie, “The Happy Road,” simply by scooting out and parking in front of the Laurel on Dec. 12. If the driver brings along a companion, he or she will also be admitted free. And if the scooter is the same make as that seen in the movie, the person will get a pass good for two admissions to some fu¬ ture attraction at any of the Cinema Arts Theatres. Elder announced that there would be a special rack constructed to park the scooters in front of the Laurel. ... A group of 52 United Artists motion pictures produced since 1952 at a total cost of over $60,000,000, including many Academy Award winners, have been acquired by KONO-TV here for showing. . . . Some celebrity from the enter¬ tainment world will be selected as honor guest for the National Milk Bowl, to be played here at Alamo Stadium on Dec. 28. The game is the key event in “little league” football. The celebrity will be flown to the city, feted for a week, and cited at the game, which is to be carried for the fifth year on a coast-to-coast radio network, televised local¬ ly, and covered by film companies. Robert J. O’Donnell, vice-president and general man¬ ager, Interstate Circuit, is one of the directors of the event. WASHINGTON Hirsh de La Viez was elected chief barker of Variety Tent 11 at a recent meeting in the Williard Hotel. Frank M. Boucher was named first assistant chief barker; George A. Crouch, second assistant; George Nathan, property master; and Sam Galanty, dough guy. The following were chosen for the 1958 board of governors: All officers, plus Sam Galanty, Marvin Goldman, Orville Crouch, Alvin Q. Ehrlich, Jack Fruchtman, and Victor J. Orsinger. Also named were two life board mem¬ bers, Jake Flax and J. E. Fontaine. The inter¬ national canvasman for 1958 will be de La Viez. Delegates to the international conven¬ tion will be Goldman and Flax. . . . Sid Hoff¬ man, manager, SW Metropolitan, and wife, and Rodney Collier, SW neighborhood dis¬ trict manager, and wife are vacationing in Florida. Both won trips to Miami Beach with their campaigns on “Chasing The Sun.” . . . Eileen Olivier, 20th-Fox, who was recently elected WOMPI eastern regional director, has been appointed to serve on the bulletin com¬ mittee and as co-chairman of the extension committee. Sara S. Young has been appointed to serve on the publicity committee.