The Exhibitor (1957)

LAYING IT On The Line A Few Reflections The vast majority, if not all, the exhibitors attending the Theatre Owners of America convention in the Americana Hotel in Miami Beach last month visited the TESMA-NAC Second International Trade Show in the adjoining Convention Hall of the Americana. And, without question, it was a memorable experience for all. The wide range of new and standard equipment and goods on display was a tribute to the industry and its leaders at a time when some pessimistic predictions have been made about the future. As the Trade Show passes into history, a few reflections seem to be in order. First, we would like to be able to say, unequivocally, that “every” exhibitor at the TOA meet devoted a substantial amount of time to the Trade Show. However, we cannot think that such a statement would be true, because the full TOA business schedule scarcely would permit all to do so. The theatreman intent on taking full advantage of the important TOA sessions was obliged to “steal” time somewhere for a complete tour of the Trade Show. With the benefit of hindsight, we suggest that future exhibitor convention programs allot at least several hours on specific dates for visits to the Trade Show. Looking back a second time, we congratulate, and marvel at, the skill and energy responsible for the Trade Show and the busy convention schedule which was part of it. We urge theatremen everywhere to review with care the news, resolutions, and results of the meeting because, unfortunately, the short time they were able to convene in Miami Beach was not enough to assimilate a vast amount of valuable activity and information. Our feeling is that another 24 hours alloted to relaxation might have been to the benefit of all present. Finally, and perhaps most important, we feel that everyone associated with the Convention and Trade Show should take heart in the future from the very fact that it was possible for the industry to produce an impressive display, that it was possible for leaders in every phase of industry activity to gather in a friendly atmosphere to discuss common and uncommon problems to their mutual benefit. We are convinced that ideas of major importance which were de¬ veloped by the TESMA-NAC-TOA sessions will restore motion pictures even¬ tually to first place in the entertainment world. PHYSICAL THEATRE . EXTRA PROFITS • Secli„„„, d partment of MOTION PICTURE EXHIBITOR, published every fourth Wednesday by Jay Emanuel Publications, Inc., 246-48 North Clarion Street, Philadelphia 7, Pennsylvania. All contents copyrighted and all reprint rights reserved. 300 AMPS 250 n 200 n 180 n 140 n 100 n 80 rr The NEW "ROBIN-ARC" SELENIUM RECTIFIER The high reactance of the "Robin-Arc" rectifiers assures low sho.-t circuit current, guaranteeing less sputtering, pitting, improved crater, carbon economy, longer useful life of mirrors and better performance. \' ROBIN-CSCOI MOTOR GENERATOR Also: . BALLAST RHEOSTATS • ROBIN RO-RO Single phase converter Write for full information and prices J. L ROBIN, INC. Motion Picture Equipment Spetiolnts 26 7 Rhod« Island Av«nu# EAST ORANGE, N. J. December 4, 1957 PHYSICAL THEATRE • EXTRA PROFITS DEPARTMENT of MOTION PICTURE EXHIBITOR PE-3