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Figure One
Design
And Construction Keep Pace With.
The Trend To Suburban Theatres
IN recent years, following a public de¬ mand that was noted more than 25 years ago by department stores and other enterprises, alert exhibitors have been looking to suburban shopping areas as the sites for new theatres. Since the end of the war, the shopping center has mushroomed across the country and with them, very often, new theatres have been incorporated.
Exhibitors who have not considered the possibilities of cashing in on this trend might well study the example of the Abel and Silber circuit in the Philadelphia area, which recently opened the new Lawrence Park Theatre in the shopping center of the same name on the city’s “Main Line.”
As a model of the latest in theatre design and construction, the Lawrence Park is in harmony with its location and with the con¬ ception behind it. A foyer two stories high (Figures One and Two) features walls of architectural block in modern design, and a planting box at one end is 16 feet long, filled with exotic plants and shrubs.
The 1200-seat auditorium (Figure Three)
has a 42-foot curved CinemaScope screen easily visible from every seat. Stereophonic sound gives patrons the auditory sensation of being “on the spot,” and outlets in choice locations have been provided for head sets for the hard-of-hearing customer. Body-form push-back seats make for easy passing in the rows and, because the seats are staggered, there is a clear view of the house screen from each. Colorwise, the backs of the chairs lend dramatic interest to the theatre. Seven harmonious shades, ranging from dark blue at the rear of the theatre, to greens in the center, and bright yellows at the front, make this color design a “first” in the theatre world. The carpet is a specially woven fabric of beige, gold, and tangerine, in a staggered ribbon design. The initials “LP are woven in black, forming a mosaic pattern throughout the carpet. Walls are muted turquoise, with accents of imperial blue and oyster white.
Lighting in the theatre is provided through 10 suspended opal glass cylinders, (Continued on Page PE-24)
Figure Two
Figure Three
PHYSICAL
THEATRE