The Exhibitor (1959)

PRODUCTS • • that have theatre interest sss 1 I 1 i Traffic Paint A tough new traffic paint said to provide brilliant, long-lasting traffic markings on asphalt, macadam, concrete, cobblestone, and tarred road surfaces common to theatre and drive-in areas has been introduced by the Consolidated Chemical and Paint Manufac¬ turing Co., Inc. Tests reveal the new enamel provides markings comparable in brilliance to costly beaded traffic paints and, at the same time, affords far greater resistance to wear and abrasion, it is said. New “Jet-Dri” has been tested for road wear and driver visibility. Applications re¬ veal the product retains its high lustre and bright color under consistently heavy traffic conditions. Unlike conventional traffic paints which require complicated bead mixing pro¬ cedures, new Jet-Dri is applied in one op¬ eration, affording substantial cost and time savings. Because it dries in minutes, truck and auto tires leave no imprint on Jet-Dri surfaces. With a tough, extremely wear-resistant finish, Jet-Dri surfaces resist gasoline, oil, alcohol, most acids, alkalies, and boiling water. Extremely weather proof, the new product is thinned with ordinary mineral spirits. STONCO FLOODLIGHT Outdoor Floodlights Outdoor floodlights designed to stand up in rain, sleet or snow, even when used face-up, are part of a complete line of new Bell Holders announced by Stonco Electric Prod¬ "JET-DRI" PAINT ucts Company. Equipped with all-weather seals of high-temperature silicone rubber to help protect against vibration, pole-whip or shock, the new Bell Holders are reported to be especially effective for the wide range of failure-prone installations in outdoor theatre areas. Additional features are an advanced “shield” design that completely eliminates back and side halo-light and pre¬ aiming quadrant that permits on-the-ground focusing. The complete precision cast aluminum line includes floodlights for medium and mogul base reflector lamps up to 500 -watts as well as a special heavy-duty vaportight unit that offers premium service advantages to users of medium base lamps. The new Bell Holders can be used singly or grouped in clusters for wide area floodlighting when combined with any of the variety of accessory fittings avail¬ able for pole-top, mid-pole, wall or cross-arm mounting. see "ANGLES FOR THE DRIVE-IN Page PE-21 For Other NEW PRODUCTS R. P. Screen Frame Rear projection screens have long needed a good, light-weight screen frame change¬ able to fit every size screen, according to the Trans-Lux Corporation. The company there¬ CENTURY ENTERS 70MM FIELD The Century Projector Corporation announced at the end of last month the manu¬ facture of the first American-made 70mm-35mm projection and sound reproducing equipment, which will be made available to motion picture theatre owners in this country exclusively through the John P. Filbert Company of Los Angeles. According to Larry Davee, vice-president of Century, this equipment is the result of a number of years experimentation and research in the design and production of special film devices, including several models of wide film projector. Quality tests in¬ dicate that the type of projection, as specified by the standards of the Society of Motion Picture Engineers and the Academy of Motion Picture Arts and Sciences, regarding picture steadiness, has been obtained. Mr. Davee stated that the equipment is being produced to be interchangeable with standard American-made equipment, and that the optical center coincides with the standard American optical center of 35mm optical center film. fore has introduced a sectional, aluminum portable frame which, by replacing sections of various lengths, fits every screen size avail¬ able. The sectional frame is said to be a com¬ plete departure from rigid, nonportable frames. The Trans-Lux unit is designed to meet all requirements for satisfactory sup¬ port for large translucent or front projection screens of any material. The newly developed elastic tension strap and hook unit can be adjusted to fit any grommet spacings and a screen can be hooked into place in a few minutes. They are completely self-centering and no threading or lacing is required, it is said. WANT FURTHER INFORMATION ON PRODUCTS ADVERTISED IN THIS ISSUE? Please Check: □ AMERICAN PLAYGROUND DEVICE CO., Play¬ ground and Swimming Pool Equipment □ BALLANTYNE CO., THE, Dub'l-Cone In-Car Speakers □ BAUSCH & LOMB OPTICAL CO., Projection Lenses Q CARBONS, INC., Lorraine Carbons □ CENTURY PROJECTOR CORP. Projector Mechanisms □ COCA-COLA CO., THE, Coca-Cola and Dispens¬ ing Equipment □ ELECTROMODE DIV., COMMERCIAL CONTROLS CORP., In-Car Heaters □ GENERAL REGISTER CORP., Admission Control Systems □ HEYER-SCHULTZ, INC., Metal Reflectors □ MANLEY, INC., VistaPop Kettle □ MASSEY SEATING CO., Theatre Seat Rehabilitation □ NATIONAL THEATRE SUPPLY, Complete Projection, Sound and Theatre Equipment, Nylwood Carpets □ ORIGINAL CRISPY PIZZA CRUST CO., INC., Original Crispy Pizza □ PEPSI-COLA., Pepsi Cola □ J. E. ROBIN, Robin-Arc Selenium Rectifiers, Super¬ power Motor Generators □ C. F. SIMONIN'S SONS, INC., Popsit Plus Popcorn Seasoning □ S.O.S. CINEMA SUPPLY CORP., New and Rebuilt Theatre Equipment □ STRONG ELECTRIC CORP., THE, Jetarc, U-l-l and Super “135" Projection Lamps; Red Arrow Sele¬ nium Rectifiers □ TODD SHIPYARDS CORP., TIFA Insecticidal Fog Applicator □ WAGNER SIGN SERVICE, INC., Wagner Frames, Letters and Panels WANT FURTHER INFORMATION ON NEW PRODUCTS SHOWN IN THIS ISSUE? LIST ITEMS _ ISSUE OF FEBRUARY I I, 1959 NAME _ _ THEATRE _ ADDRESS _ CITY, STATE _ MOTION PICTURE EXHIBITOR 246-48 N. Clarion St., Philadelphia 7, Pa. PE-10 PHYSICAL THEATRE EXTRA PROFITS DEPARTMENT of MOTION PICTURE EXHIBITOR February 11, 1959