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Bigger "Milk Shake" Bar
In response to a growing demand, espe¬ cially from the theatre trade, Hollywood Brands, Inc., has come up with a “really big” candy bar in the form of a 15 cent Milk Shake.
This new item is said to be of the same taste and consistency as the improved five and 10 cent Milk Shake bars, with a center of malted milk nougat, caramel topping, and a rich milk coating. “It’s truly a king-size bar,” according to F. A. Martoccio, Holly¬ wood president, “near one-quarter pound in weight, and practically a full meal.”
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New Clark Bar
A “Big Jumbo” 15-cent Clark Bar has been placed on the market in theatres and con¬ cessions throughout the country, according to Paul A. Tegel, sales manager of D. L. Clark Company. Production of the larger Clark Bar, Tegel said, is in answer to the growing demand for 15-cent bars in the con¬ cession and vending trades.
The new bar will be shipped in 80-count cases only. No plans have yet been made for making 15-cent Zag Nut, Mint, or Coconut Bars, Tegel said.
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news
Easter Candy
Bunte Easter candies for 1959 are more colorful than ever, with the addition of two new packages of foil-wrapped Marshmallow Eggs, the 10 count tray and 40 count box, plus the newly-redesigned Multi-Pac Creme Egg Tray.
Bunte Easter Eggs
Buyers of bulk candies have their choice of twelve items headed by Bunte’s Famous Panned Marshmallow and Jelly Bird Eggs. The line will also include the popular Jumbo Jelly Beans, Easter Jells, and Easter Buttercremes.
CLARK MINIATURES
Package Modifications Afford Better Profits
Package modifications intended to afford theatre concessions with the necessary profit margin are in progress on the entire line of candies manufactured by the D. L. Clark Company. To date, special prepriced pack¬ ages for four confections have been devel¬ oped and are in distribution. The special package line includes polyethylene bags of Peanut Blossom Kisses and Banana, Wild Cherry and Black Jack Caramels and two box items, Clark Bar Miniatures (shown above) and French Rolls.
Package sizes are slightly different than standard, according to Paul A. Tegel, Clark sales manager. Size, plus prepricing, Tegel says, allows concessionaires the profit margin with which they are accustomed to working. Other Clark candies in the line include Clark, Zag Nut, Mint and Coconut bars, Chocolate Chips, Zag Nut Miniatures, Mint Appetizers and Coconut Frosties.
to the most profitable concession in your theatre!
REFIN60 AND PACK E O 8 V
C.F. SIMONIN'S SONS. INC.
PHILADELPHIA 34. PA.
America’s finest popcorn seasoning im¬ parts rich butter-like flavor.. .and color!
PROVE IT NOW!
We’ll send you a working sample, free for the asking!
SIMONIN • PHILADELPHIA 34, PA. popping specialists to the nation
February 11, 1959
PHYSICAL THEATRE • EXTRA PROFITS DEPARTMENT of MOTION PICTURE EXHIBITOR
PE-17