The Exhibitor (1959)

Century’s Model J Projector A Leading American Manufacturer is Introducing Interchangeable 70/35mm Projection and Sound Equipment Having Unique Features ■ The motion picture industry has, for some¬ time, observed other forms of entertainment gradually become more popular than motion pictures. Part of this depreciated popularity may have been caused by lack of foresight to continue aggressive research and develop¬ ment toward overcoming the physical limita¬ tions of the camera, film, and projector By Larry Davee V ice-President Century Projector Corporation systems. The success of such new and com¬ plicated motion picture systems as Cinerama, Cinemiracle, Horizontal Vistavision, 3-D, and similar attempts has pointed the way to a renewed vigor in the industry portending greater things to come. Among the more recent developments which has proven its value is the use of 70mm motion picture film with its larger picture area and its expanded six channel sound reproduction. Obviously, larger films and multiple sound channels require larger, heavier equipment to project the picture sat¬ isfactorily with optimum brightness and to reproduce the sound with clarity. To that end, Century Projector Corpora¬ tion dedicated its every effort and talent to the development and manufacture of projec¬ tion and sound reproducing equipment to fulfill the most exacting specifications, with the highest quality of picture and sound possible within the limitations of the art itself. The result is the new Century Model J Projector. This projector has the familiar physical aspect of its predecessors — the wellknown and proven Model C, Model CC, Model H, and Model HH 35mm Projectors. The designs are also based upon the experience gained in the design of all of the successful projection systems enumerated above, plus about three years cooperative development on wide film projectors with 20th Century-Fox Film Corporation. The new Model J 70/35mm Projector is the only American made equipment available and follows the time proven design of having the projector mechanism, optical sound repro¬ ducer, magnetic sound reproducer, and upper and lower magazines in separate units, there¬ by adding strength, stability, ease of installa¬ tion, simplified servicing, and the possible expansion of presently operating projection and sound equipment through modernization in progressive steps, if that appears feasible as the wider film programs enlarge their operations. An important consideration which has been carefully thought put is the possible adap¬ tion to other film dimensions and processes. Each part of the Model J has been designed, and conversion units are already available for, film dimensions and processes not as yet ready for theatre presentation. Century has taken a long look forward to analyze pos¬ sible future requirements for projection equipment. The Model J is the answer to an equipment prepared for almost any forseeable expansion for the present 70mm and 35mm film dimensions, as well as other possible refinements. The Model J Mechanism The Model J mechanism is designed to project either 70mm or standard 35mm film. Special attention has been given to make the changeover from one film dimension to the other simple. The whole change can be made within a minute or so (with experience, within seconds) . This means that 35mm standard film can be projected and, from the FIGURE ONE: Front view showing a model of the Century 70/35mm projector, including the Jl-U-10 upper and Jl-W-10 lower 24-inch magazines; R-31 70/35mm magnetic sound reproducer; Model II projector mechanism; and Model R-30 optical re¬ producer. Arc lamps and pedestal are standard. 42 MOTION PICTURE EXHIBITOR-1959 THEATRE CATALOG Edition April 1, 1959