The Exhibitor (1959)

SPECIALIZED IN ORGANIZATION (coni.) A typical popping operation reaches the end of the line with the corn never having been touched by human hands. The corn is fed from conveyor belts into moisture-proofed bags, which are closed and dated to insure freshness from warehouse to point of sale to customer. football teams have attracted recordbreaking crowds. Other large stadia served by ABC Vending are the Cleveland Munici¬ pal Stadium of the American League In¬ dians baseball club and the Browns pro¬ fessional football team, and Philadelphia's Franklin Field, where the Eagles pro foot¬ ball team plays. Serving the traveling public has been a long-established part of ABC’s business. Stations of the Pennsylvania Railroad, and restaurant concessions on the Ohio Turn¬ pike and at many bus terminals are op¬ erated. Most distinctive of the ABC feeding con¬ cessions is at Philadelphia International Airport. There all meal and refreshment facilities are provided, including the de luxe restaurant, the cocktail lounge, and coffee shop. In addition, the in-flight trays are prepared for meals served on planes leaving this airport for destinations all over the world. Feeding industrial workers through auto¬ matic vending machines has been acceler¬ ated by the development of more and bet¬ ter dispensers which provide complete meals, both hot and cold. The management of ABC Vending anticipates continued in¬ creases in the demand for these services. This company has been a pioneer in the development of the Combination In-Plant Feeding Unit, which features an attended snack stand, augmented by a battery of vending machines. The snack bar is manned only during the busy luncheon period, while the vending machines pro¬ vide full-line meals and coffee-break serv¬ ice for multi-shift operations. Automatic vending can provide a more profitable sales picture in moving the re¬ freshments for which it is particularly adapted. In a proper volume location, ABC guarantees a definite income without any The staff of one of ABC's spacious drive-in conces¬ sion stands awaits the intermission rush in typi¬ cal spotlessly clean surroundings. All is designed for volume traffic. of the headaches or extra costs of opera¬ tion, not to speak of the capital investment necessary for this type of operation. In the food field, for example, ABC will provide the personnel, machines, service, insurance and products for this new phase of food automation which will make it possible for any size industrial plant to offer, profit¬ ably, food service at all hours regardless of the amount of traffic or number of employes. The acquisition of Confection Cabinet Corporation in October, 1957, provided ABC Vending with representation in new areas not previously served, as well as the addition of a staff of experienced execu¬ tives, managers, and service operators, headed by Benjamin and Manuel Smerling, who are now ABC officers and directors. New contracts recently announced in¬ clude refreshment service at the 1960 World Olympics in San Francisco, Cali¬ fornia, Riverview Park and the automo¬ bile race track in Chicago, and some 40 new drive-in movies in many suburban areas of the country, plus the Fort Knox, Kentucky, Government Gold Reserve Cen¬ ter. The principal items of property owned by ABC Vending Corporation consist of stands, vending machines and merchandis¬ ing equipment used at sales locations, rep( Continued on page ABC-29) Here is an illustration of an ABC indoor theatre concession stand decorated to tie in with the feature playing there, in this case "tom thumb" at Christmas. Sports stadia and arenas are important adjuncts to ABC's concession activity. Shown here is one of the snack stands ABC operates in the Los Angeles Coliseum. ABC-22 MOTION PICTURE EXHIBITOR July 1, 1959