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r, •
THE
PLAN
TO
PROMOTE
blue
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denim
NATIONAL
IN
CONCEPT,
LOCAL
IN
PENETRATION
the hottest story * in the industry today is the 20th-Fox success story!
CAMPAIGN YOUTH-TESTED, YOUTH-APPROVED
by the councils of leading national youth organizations
HI
SERIES OF NATIONAL FULLPAGE MAGAZINE ADS
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PRE-SELLS “BLUE DENIM IN THEATRE TRAILER
from National Screen Service
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the motion picture”blue denim" talks heart to heart with young America!
Liftoff lo th* oound* of Wo* d*n.m 10 A*b fomnwH how could it happen to J*n*t
J*n«t. *9* 15, faying Mayb* I could juft dif *o *hy, *o young, *o »*fy much lih* youf**it' Whar*
app**> *om«wh*r* o»-juft hill my**lf Litton did *h* go orrong and why WHY WHY?
to Arthur, l go IQ, faying I m ratpontibl* and And what about th* boy h# waa rtafty a d*c*nt I know a way out!'' hid aak hi* mothor. tut lathfr, hi* Infodfl
Liftoff with compaction *nd und*rtt*nd<ng' *•!«* Oaniai" got* into th* tolution* l**n
Don l cloff your *yf* and protand th*** thing* *g*>* £r* fo'c*d to find for th*m**l>**t It i*
don t h*pp*n to nic* hid*, loo1 ttrong dram* with • nrwpomt
"blue denim
*1 LYNLEY BRANDONdeWllDE MACDONAID (MY MARSHA HUNT ------
1 0-DAY NEWSPAPER CAMPAIGN DETAILED IN PRESSBOOK
FROM NOW
YOU’LL MEET THE
kids irblue denim :
ONLY YESTEROA> PLAYMATES.
NOW SUDDENLY MAYBE I COULf JUST KILL MYSf
NOW LISTEN Tf‘ RESPONSIBLE i THEY WERE TC YOUNG TO LC THE AFTERMX HAD TO FACf
in publications with a readership market of 122 million
ORIGINAL CONCEPT OF ANNOUNCEMENT, TEASER AND DISPLAY ADS
WC
UNIQUE CAROL LYNLEY TRAILER FREE FROM 20th!
in which a star-building subject has won the acclaim of showmen everywhere! Use in advance! (Narration by Robert Wagner)
NATIONWIDE “BLUE DENIM” FORUMS
generating big interest among editors, writers, educators, religious leaders, medical men
CAROL
IflT RADIO AND TV SPOTS ^ STAR JOAN CRAWFORD
who launches Blue Denim provocatively and impressively in materials available free from 20th!
SHU®
ON TOUR
influencing press, radio and TV opinion-makers in hundreds of areas throughout the country