The Exhibitor (1959)

EX144 MOTION PICTURE EXHIBITOR July 15, 1959 COMPANY ASSISTS MGM will award cash prizes totalling $2300 to managers of large and small theatres who submit the best campaigns on Alfred Hitch¬ cock’s “North By Northwest.” Two sets of identical prizes will be awarded, one for large theatre campaigns and one for results of campaigns created by managers of small theatres. To enter, managers are asked to submit their complete campaign to Exploita¬ tion Department, MGM, 1540 Broadway, New York 36, N. Y. A committee of judges, com¬ posed of representatives of MGM and the trade papers, will make the final selections, with the contest closing Dec. 31st. The judg¬ ing will be on results achieved and not on the basis of money spent. PARAMOUNT has set with the H. and A. Selmer Instrument Company, a manufac¬ turer of musical instruments, a tieup with retailers on “The Five Pennies” which in¬ cludes a give-away puzzle book for children titled “Danny Kaye’s Band Fun Book.” The theatre will work with the store operators with the cross-promotion designed to yield lobby displays of musical instruments, theatre horn-blowing contests, and other stunts, as well as retailer window and counter displays. Store give-aways, will also include a sample Red Nichols recording. UNITED ARTISTS has a major advertising campaign set with Seventeen Magazine in¬ volving a series of 12 half-page ads spot¬ lighting the company’s top productions in¬ cluding “The Horse Soldiers”, “A Hole In The Head,” “The Devil’s Disciple,” “The Wonderful Country,” “Take A Giant Step,” “Odds Against Tomorrow,” “Happy Anniver¬ sary” and “Solomon and Sheba.” Scheduled for 12 issues of the magazine, the insertions will reach an estimated audience of over 8,000,000 teenagers. A recent survey con¬ ducted by this magazine showed that 85 per cent of its readers go to the movies monthly, and 75 per cent attend them each week. The survey also disclosed that four out of five of its readers recommend pictures to their friends. CIRCUITS ( Continued from page EX143) motion pictures to be presented here during the coming season, we offef' you the oppor¬ tunity of “Writing Your Own Ticket” to see one picture of your choice FREE! During September, October, November and Decem¬ ber, we will present most of the following outstanding motion pictures: (List 10 films with stars). Pick out the three you would most like to see. Write them in on lines one, two and three on the entry blank below. Add your name and address and bring to the (name) theatre. All entries will be deposited in a box from which on September 1, 1,000 names will be picked to receive tickets to one of the three motion pictures of your choice. Write your own ticket today!” College Student Business With fast-growing private and state col¬ leges bulging with students in most cities, the college student business has become very important. We believe that price is a more important factor to this group than to the general population and think a price conces¬ sion will make regular customers of the students. The issuance of student identifica¬ tion cards or recognizing of school identifica¬ tion cards for reduced admissions would solve the problem and also help cement relation¬ ships with the faculties and student bodies. 1959 EXPLOITATION INDEX A CIVIC-CLUBS 19. Art Films Helped By University Benefit . EX89 20. Natural Childbirth Sells "Dr. Laurent" . EX89 21. Local Marching Band lends Hand EX93 22. Charity Benefits Are Like Money In The Bank . EX93 23. Selling A Religious Pic To Churches . EX 105 24. Aiding Local Charities Pays Off In Good Will EX109 25. Police Cooperation May Come In Handy . . . EX121 26. Reaching The Intelligentsia .... . EX137 27. Selling The Ladies On "Separate Tables" . ...EX141 B KID’S MATINEES 23. A 13 to 16 Movie Club . EX90 24. "Miss Pigtails" Contest EX97 25 A Premiere Just For The Small Fry . EX101 26. Theatres Act As Baby Sitters For 104 . . EX101 27. Stresses Cheap Baby Sitting To Boost Kids Shows . . . EX109 28. Contest For Kids On "Sinbad" . EX113 29. Children's Safety Program . EX117 30. A Dog Show For A Dog Film . EX121 31. TV Show Guests Kid Screening . EX125 32. Easter Egg Hunt At Drive-In . EX125 33. Keeping In Pace With Kiddies' Tastes . EX129 34. Treasure Chests For Kids . .. . EX129 35. Politician Sponsors Kid Shows . EX133 36. Reporter Visits Kids' Show . EX137 37. Shaggy Dog Given Away For "Shaggy Dog" . . EX141 c MASS MEDIA 6. How To Crash A TV Program . EX90 7. Record Number Of Radio Plugs For Record Star EX93 8. Newspaper Cooperation Always Helps . EX117 9. The House Is Really Haunted . EX121 10. "Imitation Of Life" Radio Contest . EX125 11. You Have To Sell The Big Ones, Too . EX129 D MERCHANTS 46. Appropriate Tours Tie-Up . EX91 47. Concession Item Prize Boosts Sales . EX97 48. Artificial Snow, Wild Animals Used As Bally .EX106 49. Happiest Secretary Contest . EX106 50. The Ghosts Are Stirring Again . EX106 51. A Cat Contest . : . EX106 52. The Largest Family Contest . EX106 53. Weekly Program Gratis . EX109 54. Breakfast Food Samples . EX110 55. No Cost Pamphlet Give-Aways . EX110 56. Local Gal Makes Good Angle . EX118 57. A Birthday Cake Tieup . EX118 58. Latches On To Department Store "Summons" EX126 59. Shoe Tieup For "This Happy Feeling" . EX130 60. Grass Roots Stunt For Grass Cutters . EX141 E SCHOOL TIE-UPS 10. Co-op Window Cards . . EX101 11. Welcome School Personnel EX1T0 Crop Contest For Farmers In rural territories goodwill might be built by the conducting of a Best Crop Contest. Have farmers bring in their choice ears of corn, pumpkins, squash, apples, potatoes, etc. Select judges committee headed by county agent, local produce dealers, etc. Promote prizes from farm supply dealers or merchants. Display entries in theatre or windows of business places. Award prizes from stage. Such a stunt should pack the theatre with rural people the night prizes are given out. Amateur Nights It might be time to “cash in” on this activ¬ ity that brought so much money to the theatres years ago. The amateurs should be conducted on your poorest night of the week. Present day angles call for tieups with local radio stations which can handle the entire stage show, tape it and broadcast it later. 12. An "Off Hours" School Idea . EX126 12. Preview For Teenager* On "Gldget" . EX122 13. Educators Help "Tempest" . EX133 14. Gets In On Nurses' Graduation . EX137 15. Ideal Nurse Contest . EX141 F ARMED SERVICE 10. The R.C.A.F. Cooperate. On "High Flight" . EX91 11. The Navy Cooperates On Sub Film . EX113 12. A Perfect Furlough Stunt . EX118 13. The Coast Guard Lends A Hand . EX 126 STUNTS-BALLY 42. French Gift* Promote "Glgi" . EX91 43. A Valentines Day idea . EX94 44. Midget Helps Sell "tom thumb" . EX94 45. Latches On To Other Fellow'* Slogan . EX95 46. The Circus Angle Help* EX97 47. What A Bride (and groom) Should Be Conte.t . EX101 48. Friday The 13th Stunt* . EX110 49. American History Contest . EX110 50. Selling An Opera Film . EX111 51. The Monsters Bally Things Again . EX113 52. Cat Contest For "Bell, Book and Candle" . ...EX114 53. Baby, It's Cold Outside . . EX114 54. Local "Miss Gidget" Contest . EX114 55. A Real Haunted House . EX127 56. 'Teen Age Recording Contest . EX127 57. A "Tall" Contest For "Watusi" . EX133 58. Elephant Is A "Gidget", Too . EX138 59. "Hot" Campaign On "Some Like It Hot" . .. .EX138 60. Some Drive-In Business Builders . EX142 61. Selling An Opera Film . EX142 H LOBBY DISPLAYS 14. Real Thing As Front Display . EX102 15. Home-Made Theatre Front* . EX 106 16. Animated Lobby Display Always Good . EX107 17. An Adaptable lobby Display . EX115 18. Home Made Monster Dresses Lobby . EX122 19. Sea Scouts lobby Exhibit . EX127 20. Home Made Display For 404 . EX133 I INSTITUTIONAL 25. Swap Night For Drive-Ins . EX92 26. Model Airplane Contest At Drive-In . EX95 27. Free Kleenex For Three Handkerchief Pic* . ...EX97 28. "Miss Big Beat" Contest . EX98 29. Old Fashioned Showmanship . EX98 30. How To Make Friends and Influence Movie Patrons . EX102 31. No Intermissions For Showmanship . EX103 ’ 32. Go Carts Racing At Drive-In . EX103 33. Save Ticket Stubs Like Saving* Stamps . EX107 34. House Cleaning Giveaway For Drive-In* . EX107 35. A Drive-In Anniversary, Etc . EX111 36. Giant Pass Idea . EX111 37. Backing Academy Award* . ...EX111 38. Asking For Patrons' Help . EX112 39. Some Novelty Ads EX112 40. A Theatre Come* Of Age . EX119 41. Amateur Revue Always Good . EX123 42. A 50th Anniversary . EX130 43. Bonus For Displaying Bumper Strips . EX130 44. "Fair" Promotion From Merrie England . EX130 45. Movies Are A "Life-Saver" EX130 46. Art Gallery Gets Prestige and Good Will . ...EX134 47. Never Sell A "Short" Short _ EX134 48. Toy Giveaways Help Snack Bar Biz . EX134 49. Get Those Tourists! . EX134 50. Some Drive-In Business Builders . EX135 51. Silver Wedding Anniversary Party . EX138 52. Celebrating A Tenth Anniversary . EX142 Courtesy And Housekeeping Remember, courtesy always pays off. Give it with a smile. Give maximum service. Be friendly and helpful. Keep your theatre as “clean as a battleship”; keep the screen clean; check the sound; perfect the projec¬ tion; keep the rest rooms spotless; etc., etc. NAVY ( Continued frovi page EX143 ) scheduled for teachers, while arrangements have been set for student group admission prices to assure widespread youth interest. ■ A complete line of “John Paul Jones” ; novelties, including tricorne hats, telescopes and charm bracelets, have been designed • and already are being marketed to chain and novelty stores throughout the country and in ' Canada.