The Exhibitor (1959)

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Founded in 1933 by CHARLES E. "Chick" LEWIS Decade Of Legal Battles Nears End (See Page 10) Company Heads Aid Penna. Sunday Fight (See Page 12) f Alex Harrison, 20th-Fox general sales manager, backed up his faith in the dramatic impact and provocative theme of BLUE DENIM with the unique edict that it would be sold only to those exhibitors who have seen the film themselves. L-. featuring: The Merchandising Of BLUE DENIM .. IN TWO SECTIONS • THIS IS SECTION ONE JULY 22, 1959 Volume 62 Number 1 1