The Exhibitor (1959)

14 MOTION PICTURE EXHIBITOR July 22, 19 59 A O BUILD A STAR is a carefully planned and executed part of . . . r . „ , . . . , 1 Carol Lynley is what Twentieth has been talking about all these years — a new star. This studio, with its Talent School and its determination to think of Our industry's future by guaranteeing a star supply for the years to come, has time and again launched new personalities who eventually became box-office favorites and award winners — like Marilyn Monroe, joanne Woodward, Robert Wagner, etc. In the new¬ est crop of bright ones — which includes Suzy Parker. Lee Remick, Mil/ie Perkins, May Britt, Cary Crosby, Christine Carere, Diane Varsi, Hope Lange, Don Murray, Bradford Dillman, Stuart Whitman, Stepper, their attention at the time they are asking k Boyd, Diane Baker — nobody glows more than Carol this very thing. Lynley Mindful of this rare treasure, an attractive young girl with specific appeal and unique personality, the studio has produced a Special Trailer — narrated by Robert Wagner— which goes out ahead of he' starring appearances in both BLUE DENIM and HOLIDAY FOR LOVERS This trailer is meeting with tremendous enthu¬ siasm from exhibitors and audiences it proves that the old cry for new faces wins a responsive reply Every showman should try to play the Carol Lynley Trailer whether he plans to show BLUE DENIM and HOLIDAY FOR LOVERS or not This girl will mean a lot to every theatre man in the years to come, and his patrons today will compliment him on having the foresight to bring an attractive fresh face to • 20th-Fox is creating a new film star and here she is. Carol Lynley, center, is flanked by Mr. and Mrs. Charles Einfeld (he's Twentieth vice-president in cha ge of advertising). Mass. Drive-In Files Trust Suit Against Competing Twin, Distribs BOSTON — The Meadow Glen Company, operators, Meadow Glen Drive-In, Medford, Mass., has filed an anti-trust suit in U.S. District Court here against the Medford Twin Drive-In, three exhibitors and six distribu¬ tors, claiming $750,000 in treble damages. The Twin Drive-In has two theatre screens, the Wellington and the Circle, under the management of Development and Manage¬ ment, Inc. Directors and officers of the companies are virtually the same. The defendant exhibitors are Loew’s Boston Theatres, Inc., RKO Theatres, Inc., New England Theatres, Inc., while the defendant distributors are Loew’s, Inc., 20th-Fox, War¬ ner Brothers, Universal, United Artists, and Allied Artists. The plaintiff maintains that because the Twin Drive-In has two screens with patrons permitted to enter one or the other theatre and greater buying power, the distributors are using this power for bidding. Thus, the plaintiff contends, the Twin theatre obtains top features in the bidding situation, ahead of the Meadow Glen. The Meadow Glen is unable to secure an adequate supply of film and has been compelled to pay excessive and unreasonable prices in order to get good pictures. * It charges the Twin of entering into un¬ lawful combination and conspiracy with the distributors to minimize, suppress and de¬ stroy competition. The complaint also charges , that the distributors instituted competitive bidding, allowing the Twin to bid as a single 'unit against the Meadow Glen. For these , reasons, the Meadow * Glen has suffered grievous injury, loss of patronage, and irre¬ parable damage, it is claimed. The Medford Twin Drive-in was built in 1956 as New England’s first and only twin open airer with -a car capacity of 900 cars on each side. The general manager is Harry Browning, while the theatre is operated and booked by Lloyd Clark and Winthrop Knox, Jr., both of Malden. With a car capacity of 1400 cars, the Meadow Glen Drive-In was taken over in 1954 by the Rifkin Theatres of Boston, with Mayor George Christopher recently presented a congratulatory scroll to the Stage Door, San Francisco, on the occasion of the first year of the run of MGM's "Gigi" at the theatre. Seen, left to right, are Herbert Rosener, and Irving Ackerman, owners of the theatre; Mayor Christopher; and Sam Gardner, MGM branch manager. Montgomery Tops AMPA Slate NEW'' YORK — Vincent Trotta, chairman, nominating committee, Associated Motion Picture Advertisers, last fortnight announced the slate of officers for 1959-60. Trotta and his committee nominated Bob Montgomery for president; Albert Floersheimer, Jr., for vice-president; Hans Barnstyn for treasurer; Marcia Sturn for secre¬ tary; and for the board of directors, Barnstyn, Floersheimer, Ray Gallo, Paul Greenhalgh, Samuel Horwitz, Blanche Livingston, Mont¬ gomery, Sturn, and Trotta. Serving on the board of trustees will be David A. Bader, Charles Alicoate, and Gordon White. Paul Kessler as general manager. The two drive-ins are situated less than two miles apart. The suit was filed through the offices of George S. Ryan and W. Bradley Ryan, Boston attorneys. NT Plans To Reopen NTA Exchange Offer NEW YORK — National Theatres, Inc., of Los Angeles announced last week that it planned to reopen an exchange offer to share¬ holders and warrant holders of National Tele¬ film Associates, Inc., under which NTA had become a subsidiary of National Theatres. Announcement of the plan was made by B. Gerald Cantor and John B. Bertero, chair¬ man of the board and president, respectively, of National Theatres. Under the terms of the offer, which expired last April 6, accepting NTA stockholders re¬ ceived for each share of NTA common stock $11 principal amount 5V2 per cent Sinking Fund Subordinated Debentures due March 1, 1974, and a stock purchase warrant entitling them to purchase one-quarter share of Na¬ tional Theatres common stock. The exchange of NTA was on an equivalent basis. The offer was accepted by former holders of 88.65 per cent of NTA common stock and 78.57 per cent of NTA warrants. National Telefilm Associates stockholders were informed by letter that the board of National Theatres had authorized the develop¬ ment of a plan to make a further exchange offer to the remaining owners of NTA stock and warrants. The plan would authorize holders of NTA stock and warrants to exchange for the same securities which National Theatres delivered to those who accepted its prior exchange offer. The further exchange offer will be made by means of a prospectus which will be furnished to NTA security holders. Montana Convention Set LIVINGSTON, MONT.— The Montana Theatre Association will hold its semi-annual conference and convention at the Placer Hotel in Helena, Mont., on Tuesday and Wednesday, Sept. 29 and 30, president Finus L. Lewis announced last week. Included on the agenda will be detailed planning for the first joint meeting of the Mountain States Theatres Association and the Montana unit in March of 1960 at Salt Lake City. Theatremen of Utah, Idaho, and Montana will take part in that session, Lewis said. ,