The Exhibitor (1959)

UNIVERSAL PROJECTOR the original PHILIPS: TODD -AO® . . . known by the company it keeps Continuous in-service operation is the acid test of the quality and reliability of the NORELCO multi-purpose projector, DP 70. Every one of the nation’s seventy-nine theatres — and seventy-five more throughout the world — equipped for Todd-AO and all other 70mm processes, furnishes proof of the NORELCO's efficiency, versatility and outstanding performance. The NORELCO DP 70 was designed from the ground up, specifically as a 70mm to 35mm universal projector. It is not an adaptation of a 35mm machine and is, therefore, unique among 70mm projectors. Small wonder, then, that long print life is routine with the NORELCO projectors. Runs as high as six hundred per print have been reported from theatres. In view of the investment involved in equipping your theatre or drive-in for 70mm, you owe it to yourself to demand nothing less than concrete evidence of proven excellence before you determine your choice of a universal projector. And, based on the available evidence— in the projection booths and on the screens of the world’s leading theatres — investigate the superior performance and obvious economy of NORELCO projection equipment available now. fllorelt ore/co dp 70 PROJECTOR INSTALLATIONS IN U. S. AND CANADA Albany, N. Y . Ritz Theatre Asbury Park, N. J. . .St. James Theatre Atlanta, Ga . Roxy Theatre Atlantic City, N. J. ... Virginia Theatre Baltimore, Md . New Theatre Beaumont, Tex . Liberty Theatre Boston, Mass . Astor Theatre Boston, Mass . Gary Theatre Boston, Mass . Saxon Theatre Buffalo, N. Y . Century Theatre Buffalo, N. Y . Granada Theatre Chicago, III . McVickers Theatre Chicago, III . State Lakes Theatre Chicago, III . Todd's Cinestage Cincinnati, 0 . Valley Theatre Cleveland, 0. . . .Loew’s Ohio Theatre Columbus, 0 . Hunt’s Cinestage Corpus Christi, Tex. . . .Tower Theatre Dallas, Tex . Tower Theatre Dallas, Tex . Wynnewood Theatre Dayton, 0. . . .Hunt's McCook Theatre Denver, Colo . Center Theatre Detroit, Mich . Mercury Theatre Detroit, Mich. .United Artists Theatre Ft. Wayne, Ind . Clyde Theatre Hartford, Conn . Strand Theatre Hollywood, Cal. Carthay Circle Theatre Hollywood, Cal . Egyptian Theatre Honolulu . Kuhio Theatre Houston, Tex . Tower Theatre Houston, Tex . Uptown Theatre Indianapolis, Ind . Lyric Theatre Jacksonville, Fla. .Five Points Theatre Kansas City, Mo . Capri Theatre Little Rock, Ark . Capitol Theatre Here is your check-list of many outstanding features of the NORELCO DP 70, the original and only time-proven 70/35mm projector: ■ Fully compatible with, and quickly convertible for: 70mm or 65mm film with up to six magnetic sound tracks: 35mm CinemaScope with four magnetic or single optical sound tracks, and Perspecta-Sound, Wide Screen film of any aspect ratio with either magnetic or optical sound and standard 35mm film. ■ Scientifically compounded curve of light gate— pre¬ vents film buckle. ■ Single blade, double speed conical shutter, providing highest light transmission of any projector. Leading and trailing edges have integral air scoops that aid in dis¬ sipating heat. * Rollers, drums, sprockets and film gate made from non-magnetic materials — eliminates possibility of mag¬ netic sound track damage and necessity for frequent degaussing. Dual sprockets on all shafts machined of hardened aluminum alloy. No sprocket change required when changing from 70mm to 35mm or vice versa. (Less than 4 minutes required.) ■ Two independent motors on each projector, 24 and 30 fps—all past, present or contemplated 70mm films can he projected without additional expense or modification. ■ Combination ten-track magnetic clusters, no tricky threading required when changing from six to fourtrack reproduction. * Triple filtered metered lubrication system. ■ Substantially constructed for rock steady projection. ■ All modern, domestic high-power arc lamps adaptable without loss of efficiency. ■ Lathe bed lens carriage, positive alignment of lens to film path. m Factory installed internal wiring, reduces installation costs. a Adjustable for all projection angles — from 28 degrees downward to the upward angles required in drive-ins. G Complete stock of replacement parts always available. c Fully Underwriters' Laboratories Approved. Lexington, Ky . Strand Theatre Louisville, Ky . Brown Theatre Miami Beach, Fla. Loew’s 170 St . Theatre Miami Beach, Fla. . . .Sheridan Theatre Milwaukee, Wis . Strand Theatre Minneapolis, Minn. . .Academy Theatre Upper Montclair, N. J. Bellevue Theatre Montreal, Canada .. .Alouette Theatre New Orleans, La. . .Panorama Theatre New York, N. Y . Criterion Theatre New York, N. Y. .Loew’s State Theatre New York, N. Y . Rivoli Theatre New York, N. Y . Warner Theatre Oklahoma City, Okla . State Theatre Omaha, Nebr . Cooper Theatre Philadelphia, Pa . Boyd Theatre Philadelphia, Pa. . . .Goldman Theatre Philadelphia, Pa . Midtown Theatre Phoenix, Ariz . Vista Theatre Pittsburgh, Pa . Nixon Theatre Pittsburgh, Pa . Warner Theatre WS$c80SS*aWii2Wfllt!8SSI&!8¥S&«faSSSAfS^ Portland, Ore . Broadway Theatre Providence, R. I. . . .Elmwood Theatre Richmond, Va. . .Willow Lawn Theatre Rochester, N. Y . Monroe Theatre Sacramento, Calif. . Alhambra Theatre Salt Lake City, Utah . Villa Theatre San Antonio, Tex. . .Broadway Theatre San Diego, Calif . Capri Theatre San Francisco, Cal. Alexandria Theatre San Francisco, Calif.. .Coronet Theatre Seattle, Wash. . . .Blue Mouse Theatre Shreveport, La . Saenger Theatre St. Louis, Mo. . . .Ambassador Theatre St. Louis, Mo . Pageant Theatre NORTH AMERICAN PHILIPS COMPANY, INC., MOTION PICTURE EQUIPMENT DIVISION, ONE HUNDRED EAST FORTY-SECOND STREET, NEW YORK 17, NEW YORK Exclusive distributors of 1SCO projection lenses for 70 and 35mm film f or latest information on prices and delivery schedules, write, wire or phone: THE TODD-AO CORPORATION, 233 WEST 49th STREET, NEW YORK 19, NEW YORK, CIRCLE 5-8500 $$83% Syosset, N. Y . Syosset Theatre Syracuse, N. '(..Shoppingtown Theatre Syracuse, N. Y . Eckel Theatre Tampa, Fla . Britton Theatre Toronto, Ont . Tivoli Theatre Tulsa, Okla . Ritz Theatre Vancouver, B. C . Stanley Theatre Washington, 0. C . Uptown Theatre Youngstown, 0 . State Theatre