The Exhibitor (1959)

Series 510 And 560 New Merchandisers Set For Fall Delivery A new series of candy merchandisers scheduled for September delivery has been announced by A. F. Diederich, president of National Vendors, Inc. The new series will utilize the same time-tested and operatorproved National all-manual vending mecha¬ nisms and will feature an open front, full view display to create more product eye appeal, it is claimed. Known as the Series 510 and 560 Deluxe Candy Merchandisers, the machines will fea¬ ture “on location interchangeability” of stand¬ ard or double width shelf columns of 20 or 24 capacity. The deluxe series can be pur¬ chased with open front window display or closed display by incorporating the use of a decorated panel. All deluxe series merchan¬ disers have indirect illumination as a stand¬ ard feature. The 510 model has ten selec¬ tions, a total capacity of 240 bars, and vends them at two prices, five and ten cents, in¬ corporating a self-loading nickel change maker, the company states. The series 510G has 14 selections, nine bar selections and five gum and mint selections, with a total capacity of 416 units. The series 560 and 560G incorporate the same features as the 510 series, except for the coin registra¬ tion. The 560 utilizes the all-coin all-manual legister, also known as the ACMR recorder, allowing the vending of merchandise at one’ two, or three different price levels ranging from five to 60 cents in multiples of five. The series will be available in blue, gray, green and coppertone Hammerloid finishes with wheatwood and ebongold as optional colors. Popcorn Processors, Institute Vote Merger The Popcorn Institute and the Popcorn Processors Association have voted to merge into one group, the Popcorn Institute. The move was made at a recent meeting in Chi¬ cago. Popcorn Institute executive directoi' William E. Smith stated that “the merger will strengthen the cooperative efforts of the popcorn industry and will permit a much greater emphasis on vitally needed promo¬ tional activities. “Formerly,” Smith explained, “the Popcorn Processors Association fulfilled almost all of the functions of an industry trade association, including product development, and the dis¬ tribution of needed industry information to members. The Institute was originally formed to act as the promotional arm of the industry. The merger will eliminate the possibility of duplication of effort as well as permit the focusing of greater attention on the industry’s prime goal, the sale of more popcorn. Artoe Donates Prize For idea Lee Artoe, president of Electro Carbons, has donated a trophy to be suitably engraved and presented at the 40th Annual Convention of Allied Theatres of Michigan, Sept. 23-24, to the theatre owner who submits the best business-building idea which can be profit¬ ably used to increase business in other the¬ atres. All ideas are to be submitted in writing in as brief a manner as possible. The ideas must be submitted in writing prior to the Conven¬ tion, but everyone will have an opportunity to explain his idea in his own words during the Convention’s business-building session. new model H projector mechanism : NEW “AIR-FLOW” VENTILATION — Reduces destructive heat and shutter noise. _\ NEW INTERMITTENT MOVEMENT — Larger star and cam, simplified service and main¬ tenance. NEW CURVED FILM TRAP — Positive positioning of film. Clearer pictures. Water cooling optional. See your dealer or write : Century Projector NEW YORK 19, N. Y. AIRFLO Rocking Chair Loge the most luxurious comfort ever to attract patrons Chicago SMPTE To Meet The Chicago Section of the Society of Motion Picture and Television Engineers will hold its annual regional meeting in cooperation with the 13th Annual Confer¬ ence of the University Film Producers Association, August 17-21, at Purdue Uni¬ versity, Lafayette, Indiana. Highlights of the week will be a dem¬ onstration of modern lighting and sound equipment in Loeb Playhouse on the uni¬ versity campus, and a demonstration of Projection TV and videotape, the latter by gianTView Television Network Division. A major portion of the SMPTE program will be devoted to in-company film pro¬ duction, contract report films, training films and promotion and sales films. The LFPA section of the program will con¬ cern the future of UFPA, UFPA audi¬ ences, university roles and UFPA tools. By virtue of a special spring base mechanism, the “Rocking Chair Loge” retains the scientifically correct pitch of seat to back regardless of how the occupant shifts his weight or position. The deep-down solid comfort of HeywoodWakefield seating helps HEYW00D WAKEEIEID you maintain a capacity box office . . often at premium prices. Long, dependable service and low maintenance costs assured by the high grade steel construction further contribute to your profit picture. Write for new Theatre Seating catalog HEYWOOD-WAKEFIELD Theatre Seating Division , Menominee, Mich. August 12, 1959 PHYSICAL THEATRE • EXTRA PROFITS DEPARTMENT of MOTION PICTURE EXHIBITOR PE-11