The Exhibitor (1959)

Record Details:

Title:
The Exhibitor
Date:
1959
Publisher:
Philadelphia, Jay Emanuel Publications, Inc.
Volume:
Motion Picture Exhibitor (Aug-Nov 1959)
Leaf #:
00059
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Regional trade paper that began in Philadelphia, but expanded to include editions for other markets.
Date Added:
May 30, 2024
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REASON NO. V A fabulous national promotion campaign to ■ presell THE BEST OF EVERYTHING is being conducted with a leading department store chain across the 0. S„ with leading fashion magazines, with manufacturers and retailers of products which are eager to tie-in to the automatic title identification-assuring the exhibitor in every community local newspaper sections, window displays, fashion shows, radio spots and special stunts REASON NO. Tremendous publicity penetration on THE BEST OF EVERYTHING from national secretary contest, name the girl contest in Texas, syndicate and wire photo service coverage of Suzy Parker in New York, return to screen of Joan Crawford, etc. REASON NO. LIFE MAGAZINE begins saturation of THE BEST OF EVERYTHING with spread of Suzy Parker! ESQUIRE breaks cover story on Suzy Parker! Followed by covers, spreads, features in NEWSWEEK, CORONET, AMERICAN WEEKLY, SATURDAY EVENING POST, COSMOPOLITAN, and more coverage / in LIFE SB f c X