The Exhibitor (1959)

4 2d w'ALL ST. CLOSING COMPLETE TABLES Joan Cra wfonl I {ml. ' 'Not on $ 60,000 ) PROMOTION • • . of a Alov/e P roperty A SCRAP-BOOK STORY provides visual evidence of The manner in which the 20th Century-Fox national advertising and publicity department followed through from the book purchase through the casting and the final production. PUBLIC AWARENESS is an important part of any successful BOXOFFICE ATTRACTION! ^Uv h»d *h» nw> family. **n, my mother it like other mothered one w»y. She feel* the boy* I went with • madly lo love with me— tf only Td fives t _ x .And whenever I reed about a fuy I a married. I'd laugh and any: ■VI ny mother would dghi\ had him *on0 irr t^JfAAT -tb $eaZ(& ojff&dr /&VL0, /VUI The Best of Everything y’ocNew York girls, thei: beaux, their innocent cmp Meanwhile The Best o/ Everything (ju in its 3rd printing and 44th thousand) is of 1 .000 a day. TH* Sahjrdoy Review tayt: "A classic of its ki i real, the people are real. Most career girls, prf or ‘'"a, *"**>* yg 'ooi, spond with the shock of authenticity. Boun I an,^ s^^oai/j Tha Swotti# Poet soys: "Very good, very real " I b°°k'* hi . a frilcn.r** eo v.1' / «>* *“’•>>• *>*» «°'1' ° who has lived in New York at a time of life / r«/r, HJ"' °n' ’ a vast crackerjack box of amorous possibil . / **£*•£*!*• ’t?** v'ru? 4.?' ^ ^ ?S y -7z «iS a .,,u' » „* '"•u .. -I, <fcl>r02 , place I 'n "*•>, , «>.| -7* ^ p h o "lr<ne *oaryiog 'em"* Vr Watf Uie So >ISM / A 2*. « 7«h» l/vn 11 llollvmtod Book Talk Is for the (Canary) Bird Th* Houston Pratt toy t: "Simply can’t miss I /or"w? r, in a few incidences, tragic Leaves my | ■ alas, wailing for the next Jaffe novel." Tha Now Torit Harold Trtburvw a bestseller list in about ten or f ThaClovalond Pratt toys: "More tlartlj Jaffe will have you believing that ve in New York bars and apartments. ThuVrcad by girls with dramatic ideas about New qualms about their daughters’ ideas, and me lions about girls' minds " Tha Noshvllla ftonnar says it has "good writing, a feeling cepts, a knack for telling a story the book has a Jamesian qualif of social commentary that is more than social commentary Tha Boston Globa soyt: Such is the author's skill that this story of I live girls is unmistakably the story of someone you know. The worst \ fears of every parent who has a pretty daughter living in New York will Ik confirmed before page 50. Hut 'no one, not even a panicky j parent, will put this I took down for long ” In tha Nsw York Post, Max Lamar soysi ’Her name used to Ik Kitty le-collar girl Now her _ w York Post, Max Lamar soys: Foyle .ii id we called her, almirdly. a mime is Caroline llender or (irt-gg Adams or April Moi ol ilie girls in 7 hr Hnl «/ f-.nrrylhmg] and we fall her . ■pin s We BEFORE PUBLICATION: A successful campaign was launched to interest the big national news syndicates, name columnists, and leading newspapers and magazines everywhere in the new book "THE BEST OF EVERYTHING", and in its charming author, Rona Jaffe. This included critics, book page editors and all book trade media. First 3 printings soli out 4th printing just delivered 5th printing on press Total 61,000 copies in its first month ol publication! The Best of Everything p son |tf Th* Spot* on* Chronic I* s< n.yulli-1 CRAWFORD BRO 1 ‘ a.‘tajy**5 ’•J-don . 3 Sou' Oebts and 1/| ^Blamed by jictuufi] LlOOKLLA 0. FAKSONB DURING PLANNING AND CASTING: TVstCV-^. tscV^f" _ , 4>. to L U°ch p-jlfpr* r i[> (&S-sUr _ A steady the headlines and across the front stream of "breaks pages of all leading newspapers and magazines, greeted each casting announcement. Most eye catching was the return of Joan Crawford to the screen, but even minor parts were "news”. Nothing was considered too minor to aim for the headlines 'ksSiH;'" Totsf® jentonSWY"* last Busy J* 'Inft**/!! in Star in Crawford Back New Film whs.p.nd ’ son rojio^nj. \ltred H 8^uiJJJy*pjiC°W CotnpxnY 'J°{5 Hollywood: >ii <’l'5l'man(1d u*rt°r* mwetlU" "ipbirrycoFU.on( 2r'nnr^I'r2' non'nc' she where 1° ,, h„ arrival atlopenina u‘ “ I union wTbv hcr »cloptcdlbo«imi Pl,n_ ■Tiers UY'"° * 5 HoirH UJOO^I Or HfDOA HOPPtR k» \fr lywooa, r.i. i —> :R: 5“Tfte Uj9K* "Djmo ... n1 . . *r Ly**f “'.ukP*' “ **'' \ **0.\n : Tlw .lo,. Ihjt . ) Bob Evons Stor 1 In Wold Movie “T -rUgrw-Co ^ ^ J‘°. •ub.Un^,“'*^T■b,Ar0^JJ, ‘"h* A' Swell. , irm innli'Td.r, “T" “ Saa I UR WOK DERI AND 0Wlf.HI MAC00NA10 tearing Quip Adds Fire To Crarvford-Dahl Feud J y^VEBNON SCOTT, J HOLLYWOOD, July 77. — ^vantidT .cut YORK SECRET*"1 3teSSr I Wanted: Typical ■ Plx Secretary ( Arlene -BfflSSSS Wants forget But Won't ForgW t Joan — ,noih« •Tl, rl»u~ 2^, Fh* * ' . .or' >** ’TZ. >* -tW ,,*4. r .anue» *' ■ Ucli Cl |\Le»t.j.T^Ve» ■ wi.h mJhVvp Mon 1 movies _ MC0RXO.iViih.BM m AND IN ACTUAL PRODUCTION: Suzy Parker s dunk ing in the Plaza Hotel fountain. Wire service breaks on the four starlets in New York. The visit to the set of President Sukarno of Indonesia. The national secretary contest. National breaks in LIFE, ESQUIRE, SATURDAY EVENING POST, etc. are still pouring in. Here is maximum press attention! ■ OCR LOSS . . . Four acreen heiuliex. Hope i Jet. The girls hat ■ Linfe, Diane Raker, Martha Hyer and Suzy tor the film. "The I Parker (left lo right) about to lean fdlewild Air I picture will be finished c I port fnr l.oa Angelea aboard an American Airlines I Hnllv. nnd.