The Exhibitor (1959)

EX160 MOTION PICTURE EXHIBITOR September 23, 1959 COMPANY ASSISTS COLUMBIA will unleash a herculean pro¬ motion and selling campaign on “The War¬ rior and The Slave Girl”, it was announced recently by Jonas Rosenfield, Jr., executive in charge of advertising and publicity. A special unit headed by Steve Edwards is coordinating the campaign. The heaviest concentration of the promotion barrage will be focused on the local-level, with recordbreaking budgets set for individual cities and whole territories. Highlight of the campaign will be a touring float, visiting cities of all sizes in advance of local playdates. Other bally will include live animal stunts, gladia¬ tor contests and Roman feasts, all conducted locally on a national basis. The TV and radio campaigns will feature the largest number of spots for any film ever released by Columbia. Newspaper advertising will in¬ clude heavy use of color and full-page spreads with a wide variety of different ads to be prepared to cover all situations. A fullcolor tabloid herald will be used as a mass giveaway; and a “Warrior and The Slave Girl” comic book is being prepared. MGM announced that final plans for the re¬ lease of “Ben-Hur” recordings have been set and will include three major discs. Accord¬ ing to Arnold Maxim, New York head of MGM Records, a delux album of the com¬ plete score will be recorded in hi-fi as well as stereophonic reproduction and elaborately presented in album form. The second release will be a long-play single recording of the score’s highlights, with a third to be issued on the Lion label. THE NEW 1959 “Showman-of-the-Year” CONTEST • Bach individual achievement, selected by the Editorial Board and published in this everv-second-week EXPLOITATION Sec¬ tion of MOTION PICTURE EXHIBI TOR, will receive an Achievement Cita¬ tion. Five by the same showman published in any one year will receive a SILVER Achievement Citation. And, should any showman ever accomplish ten in the same year, a GOLD Achievement Citation will be awarded. No weekly or monthly prizes will accompany such citations. At each year’s end, all such published achievements will be submitted to the "COMMITTEE OF 100” theatre circuit executives for their individual study and their personal choice of the BEST FIVF \ minimum of $100000 IN PRIZES will be awarded to the five ‘SHOWMEN OF-THE-YEAR so selected. Alert show men, interested in the international dis tinction to be gained from such aw'ards, will recognize that an advantage lies in winning repeated individual published achievements. Address all submissions and photographs to: GEORGE F NONAMAKER, Feature Editor, MOTION PIC¬ TURE EXHIBITOR, 246-48 N Clarion Street, Philadelphia 7, Penna. 1959 EXPLOITATION INDEX A CIVIC-CLUBS 19. Art Film* Helped By Unlv*r*Jty Benefit . !XM 20. Natural Childbirth Sell* “Dr. Laurent" . EX89 21. Local Marching Band Lend* Hand EX93 22. Charity Benefits Are Like Money In The Bank EX93 23. Selling A Religiou* Pic To Churche* EX105 24. Aiding Local Charities Pay* Off In Good Will EX109 25. Police Cooperation May Come In Handy 26. Reaching The Intelligentsia . • • 27. Selling The Ladies On "Separate Tables" 28. An Eye-Glasses Tieup On "Compulsion" 29. Ties Hospital Pic In With Hospital Aid 30. Local Figure Helps Sports Short . EX121 . . EX137 EX141 . EX145 EX149 EX153 B KID’S MATINEES 23. A 13 to 16 Movie Club . fX90 24. “Miss Pigtails" Contest . EX97 25. A Premiere Just For The Small Fry . EX101 26 Theatres Act As Baby Sitters For 10< EX101 27. Stresses Cheap Baby Sitting To Boost Kid* Shows EX109 28. Contest For Kids On "Sinbad" . EX113 29. Children's Safety Program . EX117 30. A Dog Show For A Dog Film . EX121 31. TV Show Guests Kid Screening . EX125 32. Easter Egg Hunt At Drive-In . EX125 33. Keeping In Pace With Kiddies' Tastes . EX129 34. Treasure Chests For Kids . EX129 35. Politician Sponsors Kid Shows . EX133 36. Reporter Visits Kids' Show . EX137 37. Shaggy Dog Given Away For "Shaggy Dog" EX141 38. Benefits From Scouts' Benefit . EX145 39. Kids Really Go For 'Lone Ranger' Masks . . . EX145 40. Newspaper Carriers "Hercules" Tieup . EX149 41. A TV Tiein Gets Teen-Agers . EX149 42. Midsummer Hallowe'en . EX149 43. TV Personality At Children's Shows . EX153 c MASS MEDIA 5. How To Crash A TV Program . EX9® 7 Record Number Of Radio Plugs For Record Star EX93 8. Newspaper Cooperation Always Help* . EX117 9. The House Is Really Haunted . EX121 10. "Imitation Of Life" Radio Contest . EX125 11. You Have To Sell The Big Ones, Too . EX129 12. Eight Page Co-op Newspaper Supplement . ...EX150 D MERCHANTS 46. Appropriate Tour* Tie-Up . EX91 47. Concession Item Prize Boosts Sales . EX97 48. Artificial Snow, Wild Animals Used As Bally EX106 49. Happiest Secretary Contest EX106 50. The Ghosts Are Stirring Again . EX106 51. A Cat Contest . EX 106 52. The Largest Family Contest . EX106 53. Weekly Program Gratis . ... EX109 54. Breakfast Food Samoles . . . . EX110 55. No Cost Pamphlet Give-Away* . EX110 56. local Gal Makes Good Angle . EX118 57. A Birthday Cake Tieup EX118 58. Latches On To Department Store "Summons" EX126 59. Shoe Tieup For "This Happy Feeling" . EX130 60. Grass Roots Stunt For Grass Cutters . EX141 61. Summer Festival Contest . EX150 E SCHOOL TIE-UPS 10. Co-op Window Card* . EX101 11. Welcome School Personnel . EX110 12. An “Off Hours" School Idea EX126 13. Preview For Teenagers On "Gidget" . EX122 14. Educators Help “Tempest'' . EX133 15. Gets In On Nurses' Graduation . EX137 SPECIALTY ( Continued from page EX158) bunch of boys decided to take me up on the offer and we had to deliver 16 boxes of popcorn to their car in the drive-in. They are still kidding me about it. Our local county fair opens with a parade through town to the fairgrounds. So we fixed up our car by putting a false backing be¬ hind the windows, rear glass and windshield and filled the space with popcorn so that the car gave the appearance of being filled with popcorn. Vision to drive was through a two and one half inch mailing tube to the windshield and through the left quarter 16. Ideal Nurse Contest . EX141 17. Verily, There Was Room At The Top . EX153 18. A Place To Hold The Party . EX157 ARMED SERVICE 10. The R.C.A.F. Cooperate* On "High Flight" EX91 11. The Navy Cooperates On Sub Film . EX113 12. A Perfect Furlough Stunt . EX118 13. The Coast Guard Lend* A Hand . EX126 Q STUNTS-BALLY 42. French Gift* Promote "Glgl" . 1X91 43. A Valentine* Day Idea . EX94 44. Midget Help* Sell "tom thumb" . EX94 45. Latches On To Other Fellow'* Slogan . EX95 46. The Circu* Angle Help* EX97 47. What A Bride (and groom) Should Be Contett EX101 48. Friday The 13th Stunt* . EX110 49. American History Contest . EX110 50. Selling An Opera Film . EX111 51. The Monsters Bally Things Again . EX113 52. Cat Contest For "Bell, Book and Candle" ... EX114 53. Baby, It's Cold Outside . EX114 54. Local “Miss Gidget" Contest . EX114 55. A Real Haunted House . EX127 56. 'Teen Age Recording Contest . EX127 57. A "Tall" Contest For "Watusi" . EX133 58. Elephant Is A "Gidget", Too . EX138 59. "Hot" Campaign On "Some Like It Hot" . ...EX138 60. Some Drive-In Business Builders . EX142 61. Selling An Opera Film . EX142 62. "Fractures 'em" With "Fractured Jaw" . EX146 63. Horses, Horses, Horses For "Horse Soldiers". EX150 64. Drive-In Stunts For The Family Trade . EX154. 65. Muscle Men Contest For "Hercules" . EX154 66. Here Comes The Big Top . EX154 67. "South Seas" Bally On Attractive Side . EX157 68. An Old, Old Stunt Proves Drive-In Hit . EX157 69. "Name The Breed" Contest For Dog Pic . EX157 H LOBBY DISPLAYS 14. Real Thing A* Front Display . EX102 15. Home-Made Theatre Fronts . EX106 16. Animated Lobby Display Always Good . EX107 17. An Adaptable Lobby Display . EX115 18. Home Made Monster Dresses Lobby . EX122 19. Sea Scouts Lobby Exhibit . EX127 20. Home Made Display For 40<f EX133 21. "Big Circus" Front For Small Situation . EX158 22. Three Cheers For The Confederacy . EX158 I INSTITUTIONAL 25. Swap Night For Drive-In* . EX92 26. Model Airplane Contest At Drive-In . EX95 27. Free Kleenex For Three Handkerchief Pie* . ...EX97 28. "Mis* Big Beat" Contest . EX98 29. Old Fashioned Showmanship . EX98 30. How To Make Friends and Influence Movie Patrons . EX102 31. No Intermissions For Showmanship . EX103 32. Go Carts Racing At Drive-In . EX103 33. Save Ticket Stubs Like Savings Stamps . EX107 34. House Cleaning Giveaway For Drlve-ln* . EX107 35. A Drive-In Anniversary, Etc . EX111 36. Giant Pass Idea . EX111 37. Backing Academy Award* . EXIT 38. Asking For Patrons' Help . EX112 39. Some Noveltv Ads . , ...EX112 40. A Theatre Comes Of Age . EX119 41. Amateur Revue Always Good . EX123 42. A 50th Anniversary . EX130 43. Bonus For Displaying Bumper Strips . EX130 44. "Fair" Promotion From Merrie England . EX130 45. Movies Are A "Life-Saver" . EX130 46. Art Gallery Gets Prestige and Good Will . ...EX134 47. Never Sell A "Short" Short . . . EX134 48. Toy Giveaways Help Snack Bar Biz . EX134 49. Get Those Tourists! . EX134 50. Some Drive-In Business Builder* . EX135 51. Silver Wedding Anniversary Party . EX138 52. Celebrating A Tenth Anniversary . EX142 53. Drive-In Helps Motorists . EX146 54. Utilizing Idle Space . EX146 55. Real Old Time Film Draws Biz . EX147 56. Get Acquainted Idea . EX148 57. A Star Comes "Home" . EX158 58. "Specalty Of The House" . EX158 panel to the rear view mirror on the out¬ side. This got more comment than anything in the parade and it was fun to peek out through the crack and see folks pointing, smiling, and taking pictures and calling at¬ tention to it. This possibly did not sell a single ticket; but it was the talk of the town and was something that stirred up more talk than what they had seen the night before on television. If you think it was a big job to get it ready, you should have been around to help clean it out. About then we decided it was not as clever as it had seemed at first.