The Exhibitor (1959)
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AY WE BE OF
ELP?
Just Check the items on which you want additional information. . . . We will get it into your hands quickly and completely. No obligation.
ADVERTISING ACCESSORIES . . . Attraction Board .... Banners, Flags . . . Display Cases, Easels . . . Letters, Silhouette . . . Marquees .... Marquee Letters ... Poster Frames .... Posters, Heralds .... Signs . . . Trailers
AIR CONDITIONING
. . . Air Conditioning Systems ... Air Filters . Blowers . . Diffusers
. . . .Fans CONCESSIONS ... Bags
.... Barbecue Products .... Beverages
. . . Beverage Dispenser, Fountain . . Boxes . . Bun Warmers . . Butter Dispenser .... Candy .... Coffee . . . Coffeemaker .... Chocolate Drink . . . Chocolate Drink Dispenser . . . Concession Stand . . . Concessionaire . . . Canned, Prepared Foods .... Cups
.... Cup Dispenser
. . . Food, Frozen
.... Food Preparation Equipment
... Fountains
... Gum
... Hamburger Grills ... Hot Dog Machines .... Ice Cream .... Ice Cream Cabinets ... Ice Cream Dispensers ... Ice Machines ... Malt, Shake Machines .... Nuts
. . . Pizza Equipment & Supplies
. . Popcorn
... Popcorn Seasoning
... Popcorn Warmers
... Popcorn Machines
... Refrigeration Units
... Soft Drinks
.... Snow Cones
COIN VENDING
MACHINES
. . . Candy Vender
. . . Cigarette Vender
.... Coffee Vender
. . . Coin Changers
... Drink Vender, Cup
. . . Gum Vender
.... Hot-Cold Cup Venders
. . . Ice Cream Vender
. . . Juice Vender
.... Milk Vender
. . . Nut Vender
. . . Popcorn Vender
. . . .Sandwich Vender
DECORATION •
FURNISHING . . . Carpets
. . Carpet Cushion . . Curtains, Stage . . . Curtain Controls & Track .... Decorators, Designers . . . Draperies ... Drink Fountain . . . Fabrics, Wall .... Flooring . . . Lounge Furniture Mats, Rubber . Paint
. . . Sand Urns . . . Stage Rigging . . . .Tile
. . . Traffic Control
HEATING
. . . Fans Furnaces . Heat Pumps . . Humidifiers
. . . Insulation, Thermal, Acoustic
LIGHTING
. . Aisle Lights . Batteries . . Color Wheels . Dimmers, Controls . Directional Signs . Emergency Light .... Spot & Flood Lights ... Switchboards Transformers
MANAGEMENT . . Theatre Forms and
Systems, Personnel Training . . . Uniforms
PROJECTION
Aperture Plates Blowers, Lamphouse, Porthole . . Carbons . Carbon Saver . . . Changeover Dowsers
. . . Film Cabinets . Film Cement . Film Coolers ... Film Magazines ... Film Reels . . Film Rewinders . . . Film Splicers .... Lenses
. Motor Generator Projectors
. . . Projection Arc Lamp ... Projector Parts . Pedestals . . . Rectifiers . . . Reel End Signals . . Reflectors . . . Rewinds . . . Rheostats . . . Screens .... Sound Equipment . . . Sprockets .... Television, Theatre Transformers
SAFETY SUPPLIES
. . . . Door Hardware . . . Exit Devices . . . Fire Alarms .... Fire Extinguisher .... Fire Hose
. . . Kick-Push Plates ... Ladders
SANITARY SUPPLIES
. . . .Carpet Cleaners .... Deodorants-Disinfectants . . . Floor Cleaners ... Hand Dryers .... Mops — Brushes . . . Soap Dispenser ... Upholstery Cleaner .... Vacuum Cleaners
SEATING
. . . Auditorium Seats . Drive-In Seating .... Seat Covers .... Seat Cushion . . . Seat Reconditioning . . . Upholstery Material
SOUND EQUIPMENT
.... Amplifiers ... Inter-Coms . . . Exciter Lamps . . . Microphones . . . Pre-Amplifier Cabinet ... Public Address System . . . Sound Equipment, Theatre ... Sound Heads . . Sound Service Companies
TICKET OFFICE
. . . Admission Signs Boxoffices
.... Cash Control Systems . . Change Making Machines . . . Coin Sorters . . . .Tickets . . . Ticket Boxes . . . Ticket Machines . . . Ticket Registers . . . Turnstiles
DRIVE-INS
.... Admission Control Systems
... Attraction Lights
... Benches
.... Directional Lights
... Dust Control Systems
. . . .Fences
... Fireworks
.... Floodlights
. . . Insect Controls
. . . Flares, Light
... Heater, In-Car
. . . Miniature Trains
. . . Paint
... Picnic Table
. . . Playground Equipment, Rides
. . . Pools, Swimming
.... Post Lights
.... Quarter Midget Racers
.... Ramp Lights
. . . .Screen Facing
. . . Screen Paint
.... Screen Towers
. . . Seats, Walk-In Patron
.... Speakers, In-Car
.... Speaker Cords
. . . Speaker Cover
.... Speaker Posts
. . . Speaker Repair
. . . .Sweepers
. . . Underground Cable
CANDY MERCHANDISING
Stands should be constructed of materials that may easily be wiped clean. Soap leaves a film if not carefully rinsed off with warm water, and it is important to do this after each washing.
Lighting should be steady and clear. A flickering bulb, unless used for effect, dis¬ torts the patrons view. Bulbs should be periodically inspected, and replaced if not giving a bright, clear light.
Back-of-counter displays are effective, and should always be placed in a position where they will not be obscured by the attendant. If they are placed in a comer, or above the attendant’s head, a small spotlight will make them noticeable. Displays and posters are not effective when seen in a poor light.
Display posters should be made with dur¬ able material and designed with bright colors. If well treated, they may be used many times, each with equal success.
Slogans and “tricky” phrases usually please the candy-buyer. If well printed, they may be ideally placed in various parts of the theatre, constantly reminding the patron that its time to buy some delicious candy.
“Novelty” campaigns can boost candy sales, and are relatively easy to plan. Fig¬ urines, carvings, dolls, toys, and other ob¬ jects will attract customers to the candy counter if they are situated in a well lighted and attractive position on the counter.
If you spend a little extra time in improv¬ ing your merchandising procedures, you will find that candy bars can give you many extra profits.
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$01 r?t RVCBj
Without charge or obligation, please send me additional information on above items that are checked:
Name . Theatre .
Address . City, State .
Check items, fill in coupons, tear off on dotted line and mail to
MOTION PICTURE EXHIBITOR
246 N. CLARION ST., PHILADELPHIA 7, PENNA.
Have you remodeled your theatre recently? Redecorated?
Put in new seats, carpets or furnishings?
New Marquee or lobby? We would like to know about it.
Just drop us a card or letter with details — photos if available.
Sweden Freezer’s new line of self-contained “SpaceSaver” models in both SoftServers and ShakeMakers measures only 143A" in width and 26" in depth.
The SpaceSaver units have hermetically sealed condensing systems with solenoid con¬ trolled, screened capillary tube for trouble free maintenance.
No switches, levers or valves demand manipulation or attention. A finger lift of the gate plunger starts the dasher motor and dispenses the product.
On the ShakeMaker, placing the milk shake container into position to receive the product automatically lifts the gate, starts the dasher motor and mixes in the flavoring.
PE-16
October 14, 1959