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The Admission Control System that means Good Business Good Showmanship
PROMOTION-OF-THE-MONTH
Val Dage Wins Contest
For Big Circus Promotion
VAL DAGE, manager, Granada, Reno, Nevada, was chosen winner of the EXHIBITOR Promotion-of-the-Month Contest for the month of February. Dage receives the prize of $25.00 for his ex¬ cellent concession promotion tie-in with The Big Circus.
During the showing of The Big Circus, Dage attractively decorated his con¬ cession counter with posters featuring the circus theme. He hung giant-size clown heads from the top of the stand, making the counter bright and cheery. Purchase of the clown heads was made from Southwestern Novelty Company.
Extra-large signs, both attractive and easy-to-read, told customers of featured items. The signs, which were made es¬ pecially for the promotion, boosted sales tremendously. Dage, in his ex¬ planation of the promotion, wrote, "We featured Cracker Jack-Peanuts, and
sold more than 3,000 boxes of Cracker Jack."
Balloons also decorated the back-bar wall. The colored balloons read "The Big Circus— The Movie of 1001 Thrills!"
During the promotion, usherettes wore clown costumes, to the delight of patrons. The men on the staff wore tux both during the day and evening performances.
Similar promotions can be made by industrious theatremen. With a little foresight, an attractive concession counter can be arranged. Try, and see how it pays off, just as Val Dage did.
Enter the EXHIBITOR contest now. You may be a $25.00 winner next month. Just send information concerning your particular promotion, plus photos, to: Promotion-Of-The-Month, MOTION PIC¬ TURE EXHIBITOR, 246 N. Clarion Street, Philadelphia 7.
Prizewinning photo of promotion submitted by Val Dage, Granada, Reno, Nevada, shows ex¬ cellent example of an attractive concession counter. Notice that the counter itself is well stocked in orderly fashion. The candy bars, etc., are positioned so that customers can easily read the wrappers. The signs promoting popcorn and lemon-ade are printed in large letters, so that patrons can read them from a distance. This bright, lively counter-promotion won Dage recognition, $25.00, and compliments from happy, purchasing patrons.
VAT re AMS
FOOTBALL SEASON
Photo at left was also submitted by Val Dage. The promotion was continued through the football season. Back of counter display in¬ cludes the names of all teams in the Reno area. "I find that by decorating the candy counter about every 30 to 45 days, my patrons notice it and look forward to seeing what the next decora¬ tions will be," Dage said. Similar promotions can be designed for other sports, whether year-round or seasonal in participation. Playup the home team, local college, or local high school.
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PHYSICAL THEATRE • EXTRA PROFITS DEPARTMENT of MOTION PICTURE EXHIBITOR
February 17, I960