The Exhibitor (1959)

Lloyd Taylor J. J. Fitzgibbons, Jr., Theatre Confections Ltd., Canada, sent us this newspaper-clipped photo of Lloyd Taylor, manager, Capitol, Sarnia. Taylor was given write-up in local press as winner of the first Promotion-of-the-Month Contest. Beside his $25-prize, Taylor was given well deserved publicity. Popcorn Institute Maps Biggest Year Members of the Popcorn Institute, at a Jan. meeting in Chicago, approved plans for the most concerted public relations and pro¬ motional program in the history of the pop¬ corn industry. Executive Director William E. Smith stated that 1960 promotion on behalf of popcorn would eclipse even that which was accom¬ plished in 1959, the industry’s most active and fruitful year to date. Smith Solid “The popcorn industry is aware that, in the face of the huge merchandising and advertising budgets allocated to food products in today’s competitive marketplace, popcorn will have to continue to be brought forcibly and consistently to the attention of the consumer.” “Along with stepped-up consumer articles in the nation’s newspapers, magazines, radio and television stations, the 1960 Popcorn In¬ stitute program will see greatly increased emphasis on the merchandising of the prod¬ uct at the retail levels,” Smith concluded. Instructions For Preparing Pizza 1. Pre-heat oven to 550 degrees. 2. Spread prepared Pizza sauce on crust. 3. Sprinkle salt blended with garlic.* 4. Sprinkle grated Parmesan cheese. 5. Spread flaked Mozzarella cheese. 6. Sprinkle a pinch of Oregano. 7. Put in oven without tray. 8. Bake until golden brown. Usually about four to five minutes. *Mix four parts table salt to one part granu¬ lated garlic and blend well. Fearless Appoints MacDonald LOS ANGELES — Houston Fearless Corp. announced the appointment of John N. Mac¬ Donald as manager of its contracts depart¬ ment. MacDonald joins Houston Fearless from Litton Industries, where he was manager of contract negotiations in its Beverly Hills division. AMERICAS FINEST DRIVE IN THEATRE EQUIPMENT HIGHEST QUALITY-REASONABLY PRICED “UNIVERSAL" IN CAR SPEAKER Smartly styled — pleasing tone quality. Per¬ manent mold aluminum housing. Theatre name may be cast on speaker. Alnico 5 high energy magnet on speaker unit. Completely weather and fungus proofed. Perforated metal grill. Housing has slanted louvres. Neo¬ prene speaker cord. Permanently sealed, self lubricated volume control. Three models for your selection. • SPEAKER-SAVER stops damage from falls Cut your speaker bills. New Speaker-Saver Basket makes it easier for your customers to replace speakers . . . keep them from fall¬ ing. Pays for itself in savings. Made of formed heavy gauged aluminum rod. Natural alu¬ minum finish. "ATOMIC JET" LAMP HOUSE BLOWERS A must for todays’ higher amperages. Keeps lamps cooler — cleaner: Acts as an auxiliary to exhaust system. Simple to install — eco¬ nomical to operate. I "PORTHOLE BLOWERS" Protects expensive equipment. Cleaner lens — cleaner equipment. For indoor and drive in theatres. Designed for wide projection. COMPLETE SELECTION MODERN DIRECTIONAL LIGHTING Entrances— exits — Aisle lights — ramp lights — concession — "rest rooms. A light for every requirement. Your silent traffic director at all times. Provide safety — convenience — color. A COMPLETE LINE OF • Marquee Letters • Replacement Parts • Steel Creen Towers-Screen Paint • Speakers Units • All Colors Paint for Buildings and Fences • Volume Controls for Virtually All Speakers • Underground Cables All Sizes • Speaker Cords (Straight-Koiled-Theft Proof) • Transformers For Virtually All Junction Boxes See your favorite Theatre supply dealer today or write for full information WORLD'S LARGEST MANUFACTURER OF DRIVE IN THEATRE EQUIPMENT / i h i-Up-^Fn -~Til rr-/-h & ~nTlxurju^nc£uJilnjq CxnrtfiuajtJ/ 505 West Ninth Street HArrison 1-8006 or 1-8007 Kansas City, Missouri February 17, I960 PHYSICAL THEATRE • EXTRA PROFITS DEPARTMENT of MOTION PICTURE EXHIBITOR 37