The Exhibitor (1959)

NEWS NOTICES THEATRE SEAT SERVICE CO A Division of 160 Hermitage Avenue ^Nashville, Tennessee^ . . . sure as your projector starts rolling and your pa¬ trons get seated for a com¬ fortable, enjoyable evening. If you’re gambling on the reputation of the Feature Picture to overcome the grumbling of your uncom¬ fortable customers, as they squirm and turn in your torn, worn seats, . . . just don’t, ’cause you don’t have to! Talk to us before you stick your neck out! WRITE, WIRE OR PHONE ALPINE 5-8459 MANUFACTURERS Foam Rubber & Spring Cushions, back and seat covers. DISTRIBUTORS Upholstery fab¬ rics and general seating supplies. NOW AVAILABLE The NEW 'VINYL-foam' SEAT CUSHION More durable, more comfortable, safer! Fire & moth resistant, won’t lump, sag or discolor. Molded to “breathe” & may be cleaned. Priced reasonably. Ask for samples. Changeable Letters STANDARD or BAUOON 1 Attraction Boards Available. Write for Literature and Prices. The BALLANTYNE CO. jk 1712 Jackson St. Omaha 2, Nebr. LOS ANGELES — Pacific Drive-In Theatres announced ground breaking and start of con¬ struction on a new 1500-car drive-in to be named the Canoga Park. With its completion and opening now set for Easter, this newest installation will mark the 39th drive-in theatre operating under the Pacific banner in Southern California. NEW YORK — Frank E. Cahill, Jr., sales manager, Century Projector Corporation, re¬ ports sales of the Century 70/35mm projector system to the following theatres : United Artists, San Francisco; Metropolitan, Santurce, Puerto Rico. LOS ANGELES — Houston Fearless Corpor¬ ation named Richard E. Holtzworth, former Washington marketing manager of Hughes Aircraft Cpmpany’s communications division, to the post of eastern marketing manager. He will make his headquarters in the Houston Fearless Washington Office. NEW YORK — C. J. Chapman, vice presi¬ dent-marketing of National Carbon Company, division of Union Carbide Corporation, has announced the appointment of J. S. Copley to the newly-created position of manager of personnel development. Reporting directly to Chapman, Copley will be responsible for recruiting and training new marketing department personnel, and for administering the company’s comprehen¬ sive personnel development program for field representatives, technical service personnel, and division managers throughout the mar¬ keting organization. CHICAGO — George Kerosotes, board chair¬ man, Theatre Owners of America, predicts that hard-tops and drive-ins will arrange new and additional comfort features for patrons early this year. BOSTON — The Baylies Square, New Bed¬ ford, is being completely renovated from seats to screen. 70mm projection equipment is also being installed. To be opened in April, the theatre will take a new name. The Arcade. Policy will change from a subsequent to a first-run house. NEW YORK — A new leasing plan specially designed for motion picture producers, thea¬ tres, TV stations, industrial film producers, film laboratories, etc., is being introduced by S.O.S. Cinema Supply Corp. An eight page booklet entitled “How Leasing Can Increase Your Profits” is available. The booklet ex¬ plains many new features and the advantages over conventional renting plans, and why, in some instances, it is more economical under this plan to lease equipment than to own it outright. CHICAGO — According to a market news¬ letter published by the Diner Drive-In maga¬ zine, there will be a drive-in restaurant in¬ dustry of 75,000 operations by 1969, as com¬ pared to the present number of approximately CLEVELAND — The flooring division of the Monroe Company, Inc. announced publication of a new flooring guide. The manual explains Monroe flooring products for maintenance, repair, patching, and resurfacing of interior and exterior floors. Copies are available. COLUMBUS, GEORGIA — Royal Crown Cola Co., soft drink parent firm for Royal Crown Cola, Nehi and Par-T-Pak beverages, announced plans for the construction of a new flavor-ingredient manufacturing center and canning plant in Granite City, Illinois, which will expand the company’s production facilities to serve Mid-western and West Coast RC and Nehi bottlers. NEW YORK — Arthur E. Bell, assistant treasurer, ABC Vending Corp., has been elected controller, Benjamin Sherman, chair¬ man of the board, announced. Bell was for¬ merly treasurer of RKO Theatres, Inc. BINGHAMTON, NEW YORK— Herbert A. MacDonough has been appointed to the new¬ ly created post of manager of product mar¬ keting for Ansco, photographic manufacturing division of General Aniline & Film Corp. LOS ANGELES — Houston Fearless Corpo¬ ration named Thomas C. Clark general man¬ ager of its Houston Fearless Division, locat¬ ed in Los Angeles. Clark is former market¬ ing manager of the company. Barry Shillito, executive vice-president of the corporation, was former manager of the Los Angeles di¬ vision. NEW YORK — Famous Players Canadian’s Telemeter Studio installation in Toronto’s suburban Etobicoke where Closed Circuit Pay TV will soon be inaugurated includes General Precision television gear supplied by the International Division of National Theatre Supply Company. EVANSTON, ILL. — Ed Peabody joined the fountain division of the Orange-Crush Com¬ pany as district representative headquartering in Atlanta, Ga. STATE COLLEGE, PENNA. — Stanley Warner’s Cathaum, State College, was re¬ modeled at a cost of $ 125,000 . The renovations include a completely new Cararra glass front, a new marquee, new seating, and new drapes. Improvements were keyed to the rapidly ex¬ panding student population of the Pennsyl¬ vania State University, located in town. DURHAM, N.C. — The Dilworth, Charlotte, completed a refurbishing program, including new lobby, new concession stand, new car¬ peting, new lighting, and numerous other new or remodeled features for maximum patron appeal. MERRICK, N.Y. — Joseph M. Seider, Asso¬ ciated Prudential Theatres, Inc., announced that his company is planning construction of a new hard-top, to be erected on Sunrise Highway, Bayshore, Long Island. An archi¬ tect is presently drawing up plans for the proposed theatre which is expected to open in June. 38 PHYSICAL THEATRE EXTRA PROFITS DEPARTMENT of MOTION PICTURE EXHIBITOR February 17, I960