The Exhibitor (1959)

Movie Attendance Near Pre-TV Level Seen By Supplier A major supplier is stepping up his sales activities in the theatre market because he believes attendance this season may “bounce back to figures closely approximating pre-TV days.” Rex Sallis, national sales manager in charge of the theatre market, Dixie Cup Division of American Can Company, said sales by theatre concessions of hot and cold drinks, ice cream, popcorn, milk shakes, and other food or snack items have been grow¬ ing steadily. “The theatre market has taken on much broader dimensions this year in our sales planning,” Sallis said. “Many motion picture industry officials are expecting the biggest year since 1946. Most of the major studios are turning out blockbusters for 1960 re¬ lease. We believe, therefore, that our own theatre market prospects this season are the brightest in years.” 70mm Installation Set For Trinidad Photo shows Horace Teelucksingh, gen¬ eral manager of the Roodal Theatres (West Indies) Trinidad, Barbados, and British Guina, being introduced to Rus¬ sell V. Downing, president of the Radio City Music Hall, by Frank E. Cahill, Jr., sales manager of Century Projector Cor¬ poration. While in New York, Teelucksingh ap¬ proved an order for Westrex Trinidad, a division of Litton Industries, to supply and install the latest 70/35mm sound and projection equipment, including Century Model J Projectors, Ashcraft Super-Cinex Arc Lamps, and Westrex Multi-Channel Sould in Roodal’s de lux Port-of-Spain. McNally Becomes 100,000th Holder ROCHESTER — Kevin McNally, 18-year-old New Yorker, became the 100,000th Kodak shareholder, announced Dr. Albert K. Chap¬ man, president of Eastman Kodak Co. McNally acquired 10 shares of common stock with money he had saved by working part-time in a supermarket. According to a recent survey, the young “capitalist” is a typical Kodak shareholder. He owns less than 100 shares, as do 70 per cent of all who own shares, and he lives in New York City, as do nearly 10 per cent. A person who purchased one share of common in 1884, when the company was in¬ corporated, would have seen his investment of about $100 grow in value to more than half a million dollars at today’s market prices. Through splits, dividends, etc., the original share would have grown to a total of 5,842 shares today, or more than $528,000 at current prices. UtCTROMOVE rMade by World's Leading Exclusive Manufacturer of All-Electric Heaters for: HOME -INDUSTRYFARM Division Of Dept. MPE-20 570 Culver Rd. COMMERCIAL CONTROLS CORPORATION Rochester 3, New York INCREASE PROFITS FOR DRIVE-IN THEATRES OPEN YEAR 'ROU Keep the family in the habit of coming to your theatre. SAFE! This is the Electromode exclusive Safety Grid Heating Element, which makes this In-Car Heater so completely safe. All electric wires are insulated, em¬ bedded and sealed inside this finned aluminum casting. There is positively no danger of fire, shock or burn. Heat is fan-circulated throughout the car and the case remains cool to touch. A built-in Safety Switch automatically prevents overheating. Eliminate problem of closing, reopening, and re-staffing each season. Keep your investment producing, your equipment working. SPECIFICALLY DESIGNED for DRIVE-IN THEATRES • Fan-Circulated Heat Keeps Windshield Dry and Clear • No Dangerous Fumes • Sturdily Constructed to "Take It" • Completely Weather-Proofed and Grounded • Scratch-Resistant Silver Grey Finish Consistent Maximum Light at Greater Economy . A DIAMOND PROJECTION RINGSDORFF CARBON CORP. plant: East McKeesport, Pa. sales office: 15 W. 44th St., New York 36, N.Y. YUkon 6-1966 February 17, I960 PHYSICAL THEATRE EXTRA PROFITS DEPARTMENT of MOTION PICTURE EXHIBITOR 39