The Exhibitor (1960)

An Artist of Flanders 20th CENTURY FOX A DOG OF FLANDERS tUrfine DAVID LADD DONALD CRISP THEODORE BIKEL MAX CROISET MONIOUE AHRENS SiOHBAN TAYLOR "PATRASCHE" Ted ShtjfderfTaEi <jn Ntwsl Oy OUIDA Produced by Robert 8. Radfid? Dirocted by James B. Clarfe A CINEMASCOPE PICTURE Color by De Luxe But Herr Daos has another plan for his grandson ... a plan which will mean more wealth than an artist could earn. Young Nelio hos one driving ambition ... to become an artist and paint like Peter Paul Rubens, the famous Flemish master. Momentariiy, their plans are interrupted when they befriend a big unwanted dog ofid nurse him back to life and health. If f’eief f’aul Ruimns cmdci h:ive y-ven yuuti,tr N’elk) when the child entered the cathedral iti Antwerp .'ind i)eheld “'('he Deaeisnt from the i 'ro.'i.s,'’ ttie Kreai Fieniiah masUm woidil base felt a kiruiredrhip for the liu.v. ffe learned fa.vl, atsd within thirteen yeara he entered the service of th»' Italian Itnke of .\1itnfiia, svhere he war coninii.'J.rioned to rie a aumher of paint! riKr. Like N'elio, younp Peter Paul loved art and wanted to paint, tYhen he wa.s tea year.s old. hin wideisveti mother brooyht kirri to Fbadera and enrolled him. t(; study under the rnaster.s in .Antwerp . . . the be.st in Karope, Front the Italian court. Ri.tben.-^ seas launched on a (iipioniatiefs career svhieh ro.'Ulred in hi.s iKhnpr kniidited ));v (’itarier 1 of Kairiand and Philip IV of Spain, it is then that the dog's former owner shows op, trying to claim the animal he had abandoned for dead. Time, love, and kindness have won , , . the dog has found a new master . . . and it is the dog w'ho makes his own choice. While aervirip in the courts of Kurope, he painted p<.!rtraii..s of mon:it'ck.< and cour¬ tiers. So rapidly did he work i'riat he became known as "a perfect wlxard of his bru.sh,'’ ■LNhile Rtibetts made a wonderful livinK from his art, he ss'ould tie anaixed at svhat his pairitings bring today. Recently, one "Rubens” sold for almost $],i)00,{)00,()0. ABOVE, two pages from the comic book of Dell Publications telling the story of "A DOG OF FLANDERS," and providing plenty of youthful attention for the film; RIGHT, the well-read Reader's Digest boosted the film via this column by popular columnist and newsman Quentin Reynolds. Tlie fourth screening was really nnnsnal. We sehednled it to start at 3:00 a.m. and invited managers, waitresses, and bartenders from as many bars and elubs as w'e could reach . Again the reaction was wonderful. RADIO-TV-NEWSPAPER At each of the above screenings tape interviews xvere recorded from several members of each group attending. These were all entbnsiastie and were used in the radio cam¬ paign. Locally, we have four radio stations and seven a.m. is news time on each of these stations. In our radio campaign we insisted that this one time spot be used dailv on each of the stations, with other spots throughout the day. We felt sure that by being on each station at this particular time of diiv we would reach nearly every home in our eommimitxL It worked, too. We also used the 50 second TV spots, followed bv live date and theatre tag, as turned out by Fo.x. (They are verv good.) Tliese spots were used during the evenings for we knoxx’ that this is the time when most sets are on and watched (nsuallv much to our sorrow). We have a one channel commiinitv so had no worries. We used only a normal amount of newspaper space, six davs in advance, with the regular 20th Centnrv-Fox ads (all verv good). We also had several storv breaks topped h\' an editorial. 12 The Boy-the Dog-and the Painter A fev. weeks ngo. I had an experieuve you and your jantily will soon enjoy: / saw an advance v.t'ou'i.'.’sj oi . t IXJii Oi l LA SDLKS, a picinre of rare and haumini* heamy. Sis slory hegins, as all good siorks ever have, wilh . . , once upon a lime. by Quentin Reynolds ONCE UPON A TiMF,, in a small Flemish viHage, there grew up a boy named NcUo. Nelio lived wiih his grandfather. ,)ehan Daas, in a humble cotttige and with them lived tire great vcllovv dog Patrasche, .Now {•i.inder.s is a land where the sea is as close us ti brother; wiiere great: windmills sumd hke castles in the fiekls', where poppies grow the si/e ('•!' saucets. it i' also a land whose people worship line painting with a passion seconvi onlv to tiunr k>ve tor ■ '■ur Lord, Perhaps in all of t landers, there w as no one who loverl paintiiig as de¬ voutly as Nelio. .And t'f all the greal i Icrnish painters Nelio loved v>ne above the yesj. the rnastcr Rnhens, lo paint as Kithens puimed. lias would i'c licavcri iisvlt' ,'\s is dear b\ novv. this is .i love storv . There is the love o! Ndi.i foi K ulx'iis , i here is the kn e of i “at i a . !ie for Nelio; (here is the lov-e of .Jehan Drue for them both. In adiliiion, there o tlie love o-f the artist. Pictei S'an (ieldcr, for painting and tor his lovely model, C'.orrie, Out of these simple, tuneless elements a boy, an old n'.an, ;i yellow dog. a great faith ;tnd a dream— came n story trmt has cast its spell over gen¬ erations of readers, a doc Of .f t. ant:.U.K.s was written in I S72 by a gifted Rngtish vvtunan who called herself Ouida. It is a simple tale of great power and great tenderness and from it has been made a surpassingly beau¬ tiful motion pieturc. I he str'irv was liltned in Flanders, a. land which has seen little change since Quisia first wrote of it. 1 he earner;; acitieves a magniheent elotpicnce, i ianders is a region of rich colors and Director .lames H, Clark has captured them magically in Cin-aiuiSi ope ami /)e Luxe Color. .And .behind tlur photography, urgmg the camera at all times, is the story which reatlirnis all faiths and eherssherl values, ivmindirrg un that dignitv. courage and decency endure. 1 envv those who see this picture tor iTie fust time. TIveir hearts will vvarnt to the simple humanitv of ns Itukiing characters as pottr.ivcd bv David I add.Dimatdf'risp.Thcodv)re Bike! and .N-loniquc .Mtrens A iX)f.J OF m.ant)i-,RS will live in the family album of pictures that glowin the memory. A 20th ('enturv-l'o.x release.