The Exhibitor (1960)

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In This Issue: Beverly Hills Music Hall Training Theatre Personnel Promotion-Of-TheMonth Extra Profit Tips New Products News Notices Page 27 Page 28 Page 32 Page 34 Page 35 Page 38 PHYSICAL THEATRE EXTRA PROFITS A once-a-month combined department devoted to the physical strtie^ ture of the conventional and drive-in theatre, its design, eqd§^nten$ and furnishings, with a special section devoted to theatre refresh REMODELED Beverly Hills Music Hall is de¬ scribed on page 27. Cover photo shows audi¬ torium featured ceiling to floor curtain, re¬ cessed lighting, eye-catching carpeting, and plush seating. This Herbert Rosener theatre is an example of attractive and functional re¬ modeling at reasonable expense. Volume 1 5 Number 3 ment operations and management* March 16, 1 960