The Exhibitor (1960)

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Israeli actress Haya Harareet enjoys her first Coca-Cola and the magic modern auto¬ matic merchandising with an APCO SodaShoppe, in the Lobby of Loew’s State, New York City. Haya is featured in the MGM production of “Ben Hur.” The APCO machine is a six drink model. APCO SodaShoppes come in three and four drink models as well. All are available with APCO’s exclusive Ice-Maker unit that dis¬ penses crushed ice in every drink. Canada Dry Reports Record High Earnings NEW YORK — Canada Dry Corporation and its subsidiaries reported record -high earnings for a three months period ending December 31, 1959. Net income for the period reached $1,227,102, as compared with $1,125,007 for the comparable period in 1958. This is equivalent after preferred stock dividends to $.50 per common share, compared with $.46 in 1958. Net sales were $25,348,645 in the first fiscal quarter, compared with $25,363,665 in the preceding year. Houston Names Hannum LOS ANGELES — Houston Fearless Corpo¬ ration named James Hannum, formerly of Hughes Aircraft Company’s commixnications division, to the newly created post of man¬ ager, commimications research. Thomas C. Clark, general manager, Houston Fearless division here, said that Hannum would join the company immediately. Clark also said that Howard Speer, of Hughes communications division, joined the company’s communications research group as senior staff engineer. Both men will be located in the division’s West Los Angeles facilitv. Photo shows J. R. Johnstone, recently ap¬ pointed administrative assistant in the office of William H. Feathers, president. National Car¬ bon Company. Increase your popcorn as much . . . with Manley s Merchandising Program T heaters using our program have increased their sale of popcorn up to 50% over previous performance records! This kind of a sales increase is obtained through the use of new Manley Vistapop machines, Manley supplies and Manley Point-of-Purchase sales promotion material. The New Manley VISTAPOP® SETS NEW SALES RECORDS BECAUSE IT... • HAS MORE EYE APPEAL. Customers can see the corn popping in the famous Vistapop transparent kettle. Nothing else stimulates the sale of popcorn like a visual demonstration. Customers see its mouth watering goodness and they buy. You get more impulse sales. • CONTROLS PROFITS with controlled popping volume. You are sure of getting the maximum volume inherent in the corn itself. Its controlled heat feature does it ... eliminates all guesswork on the part of the operator. • PRODUCES A TASTIER PRODUCT. “Hot air conditioned” warming pan keeps corn fresh, hot and crisp, even in humid areas. Let a Manley representa TEAR OUT AND MAIL NOW! tive show you how you can do more business than ever before ... or if you prefer, write us direct . . . but either way, take action today Manley, Inc. Dept. EX360 1920 Wyandotte St. Kansas City 8, Mo. □ O.K. Show me how to make more money with a Manley Vistapop and your Merchandising Program, □ Please have a representative call. □ Please send more information by return mail. Name. MANLEY, INC Firm. 1920 Wyandotte St. Kansas City 8. Mo. StreeL City .Zone_ -State March 16, I960 PHYSICAL THEATRE • EXTRA PROFITS DEPARTMENT of MOTION PICTURE EXHIBITOR 29