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Members of Board of Directors of the NAC inspecting the concession stand of the Majestic, Dallas, Texas, while attending the Southwest Regional Meeting of the NAC in February. Left to right are: Irving Singer, Rex Specialty Bag Corp.; Augie J. Schmitt, Houston Popcorn and Supply Co.; Charles E. Darden, Charles E. Darden Co.; Spiro J. Papas, Alliance Amusement
Co., and H. E. Chrisman, Cretors and Company.
Durkee Discloses Plans For New Product, Promotion
William C. Durkee, vice-president in charge of marketing, Pepsi-Cola Company, an¬ nounced plans for increased sales and new product for the company.
Durkee said that two product innovations are planned by the soft drink company. The first is proposed production of a full new range of flavors called “Patio.” The new flavor beverages include orange, grape, and root beer, with more flavors to be added in the near future. Introduction of the flavors will be on an individual market basis. The second innovation is the introduction of a 16-ounce Pepsi-Cola bottle in certain markets.
Durkee also disclosed the fact that the company will include the largest advertising budget in its history, including a one and one-half million dollar network radio cam¬ paign.
Durkee said an $18 to 20 million automatic vending machine placement program by the parent company and its bottlers is underway.
Discussing the company’s increased adver¬ tising-promotional program, Durkee said that $32-million would be spent during 1960, a company record. Direct parent company ex¬ penditures for advertising and promotion will increase $2-million during 1960. This figure is traditionally matched by franchised bottlers. The $32-million total will represent a $4million increase over 1959’s previous record of $28-million.
Up to $75 per Hour
Earning Capacity
in YOUR DRIVE-IN
with this
I
OLYMPIC
OUR 75th ANNIVERSARY
18 oz. ■ 32 oz.
Electric I Electric
32 ez. Gas
CRETORS CORNDITIONER
forces warm dry air through the stainless steel storage bin keeping popped and boxed corn hot, crisp and tasty at all times,
REGARDLESS OF WEATHER OR MOISTURE CONDITION
The Cretors Kettle features an extra heavy . gauge steel bottom, lighter gauge steel walls which concen¬ trates the heat under the corn for greater popping volume. Cretors guarantees you MORE PROFIT per pound of raw corn.
POPCORN VILLAGE NASHVILLE, TENN.
' SINCE 1885 .
FACTORY: CHICAGO, ILL.
MANUFACTURERS OF THE OFFICIAL WEIGHT VOLUME TESTER FOR THE ' POPCORN INDUSTRY.
Ken Brock Succeeds Moor As American Mat Corp. Head
TOLEDO, Ohio — Ken E. Brock will succeed D. W. Moor, Jr., recently deceased, to the presidency of American Mat Corporation and the D. W. Moor Co., announced the boards of directors of the companies.
Brock, who has been vice-president and director of the companies since 1948, pre¬ viously had been general manager of Hall Manufacturing Co., and affiliated with Konopak & Dalton and Ernst & Ernst.
He is a member of American Institute of Certified Public Accountants, National As¬ sociation of Accountants, Chamber of Com¬ merce, Exchange Club, and the Sylvania Country Club
Photo shows Ken E. Brock, new president of American Mat Corporation and the D. W. Moor Company. Brock succeeded deceased D. W. Moor, Jr., from the positions of vice-president and director of the companies.
Litton Industries Show 36% Increase Over '58
BEVERLY HILLS— Six months sales of $77,400,000, a 36 per cent increase over the same period of 1958, was announced for Litton Industries and subsidiaries by Charles B. Thornton, president. Before-tax earnings for the period totaling $6,020,000 with net earnings after provision for federal and foreign taxes totaling $3,248,000, or a 40 per cent increase over net earnings from operations during the corresponding period last year.
Photo shows Vincent H. Heide, newly appointed executive vice-president of Henry Heide, Inc. Vincent Heide was formerly vice-president and general sales manager.
30
PHYSICAL THEATRE
EXTRA PROFITS DEPARTMENT of MOTION PICTURE EXHIBITOR
March 16, I960