The Exhibitor (1960)

Pepsi-Cola Dedicates New World Headquarters Of International Firm Pepsi-Cola Company officially dedicated its new $7,799,000 world headquarters on Febru¬ ary 1. In brief ceremonies at the 500 Park Ave. location in New York City, Lynda Lee Mead, 1960 “Miss America” representing the Amer¬ ican public, pushed the button which flooded with light a huge symbol of the Company’s spectacular 10 year growth. Deputy Mayor Paul O’Keefe, of New York City, along with President Herbert L. Barnet and Executive Vice President Emmett R. O’Connell, of Pepsi-Cola Company also participated in the opening ceremonies. The dedication was a part of the program of a national convention of Pepsi-Cola bot¬ tlers. More than 2,000 bottler personnel from across the nation, viewed the ceremony in their convention session at the Waldorf-As¬ toria Hotel via closed circuit television. Pepsi-Cola Company's new $7,799,000 world headquarters building in New York City was dedicated in February. The eleven-story, gleaming glass-and-aluminum curtain wall building, serves as the nerve center for Pepsi¬ Cola bottling operations throughout the world. The fully air-conditioned eleven-story glass-and-aluminum curtain wall structure. New York’s newest and most modern office building, provides a direct reflection of the widespread advances that Pepsi-Cola has made on the world business scene since 1950. Since 1950, with redesigned marketing themes, the introduction of dramatic new marketing equipment and other marketing innovations, the company has registered wide gains and a broad expansion program in the United States and abroad. Skidmore, Owings and Merrill were the architects and George A. Fuller Company accomplished the construction for the struc¬ ture. The fully air-conditioned structure was erected on a 100 x 125 foot site, set back at the first floor 13 feet from the sidewalk on Park Ave., and 33 feet on East 59 St., to CORRECTION In Physical Theatre, Volume 15, February 17, the story on page 41 titled Heyer-Shultz, Inc. Changes Price, Policy contained an error. The correct dimensions of the H-S Optical Alignment Test Plates are 6 inches long X 34mm wide x 0.50 inches thick. form a piaza. There is a planting area on East 59 Street, for trees, and shrubs. Eight concrete columns reinforced with structural steel provide support for the struc¬ ture. The building is cantilevered 13 feet on East 59 St. Six aluminum-clad columns are visible in the lobby and two are located on the Park Ave. side, under the overhang. I Announce on the screen that you are about to photograph patrons in the concession area. You simply load a regular Polaroid Land Camera or a Graflex equipped with Polaroid back, using Polaroid Land Transparent Projection Film. Within two minutes you can project some of the pictures and award complimentary tickets or free refreshments to those who identify themselves. The slides can be presented as souvenirs. ★ ★ ★ The Universal Slide Projector is also ideal for projecting stage and screen border surround deco¬ ration for acts or trailers. ★ ★ ★ Some exhibitors announce that the slides not shown that night will be projected the following week — which builds repeat business. ★ ★ ★ The projection of pictures of retail dealer’s establishments, with advertising copy typed on the slide, is a source of much extra revenue. The Universal comes complete with blower, slide carrier, arc lamphouse with motor-fed earbons which will burn continu¬ ously for 80 minutes without re¬ trimming, ehoice of objeetive lens in the range of 6/4 to 20 inches inclusive, four adjustable legs, and adjustable, self-regulating transformer whieh reduces 110volt A.C. to a low arc voltage. No heavy rotating equipment is re¬ quired. 21 CITY PARK AVENUE TOLEDO 1, OHIO ( ) Please send free literature and prices on Universal Slide Projector. ( ) I am interested in free demonstration. ( ) I am interested in using for a trial period. NAME_ _ _ THEATRE STREET. CITY & STATE Consistent Maximum ^ Light at Greater Economy . ^ J DIAMOND ° PROJECTION RINGSDORFF CARBON CORP. plant: East McKeesport, Pa. SALES OFFICE: 15 W. 44th St., New York 36, N.Y. YUkon 6-1966 March 16, I960 PHYSICAL THEATRE EXTRA PROFITS DEPARTMENT of MOTION PICTURE EXHIBITOR 31