The Exhibitor (1960)

Casino, Phnom-Penh, Adds Perfume To Air When a theater in the Asiatic nation of Cambodia recently remodeled and installed Trane Air Conditioning, they went The Trane Company one better and perfumed the air in the showhouse as well. The air conditioning-perfuming was part of an extensive project which made the Casino, Phnom-Penh, a showcase. In addi¬ tion to the air treatment, a cinemascope screen was installed and the building com¬ pletely remodeled, repainted and, sound engineered with acoustical floor and ceiling paneling. Photo shows Eugene E. Sullivan, who was re¬ cently appointed general sales manager of the Henry Heide Company. Sullivan replaces Vincent H. Heide. Extra Profit Tips (Continued from page 34) large that only limited attention is required for this pcirt of the concession. “Why doesn’t every concession stand sell good popped com? We realize some of it may result from the fast turnover of young and inexperienced personnel, but most of these problems can be overcome with just a little effort, as it is easy to teach a person within minutes how to properly pop corn. “All of us know that most equipment loses its efficiency as it gets older. That is true of some popping machines; and it’s the rule, rather than the exception, that an inefficient popcorn kettle can cost the theatre from $15 to $25 profit per hundred poimds of raw com. This means that a part of the progress made in hybrid com is wasted because it is im¬ possible to obtain full expansion from raw corn when the kettle is inefficient. So profitwise the theatres have an immediate loss in each pound of raw corn popped. “This same inefficient kettle produces a smaller p>opped kernel than its normal ex¬ pansion and it’s hard — ^not tender and crisp. So, the taste is actually affected to some degree by the efficiency, or inefficiency, of the popcorn machine kettle. “We have mentioned the two most popular oils as coconut oil and peanut oil, but strongly recommend coconut oil as it has many advantages over peanut and other oils. Peanut oU is especially undesirable if the popped com is reheated for any reason. “As the heat from the oil pops the com, it is of utmost importance that the proper amount of oil be used so each grain is com¬ pletely covered. If too little oil is used, the first popped grains take up most of the oil and there is not enough left to properly pop the remaining grains. This again results in smaller, untasty kernels, and a loss in ex¬ pansion which of course is a loss in dollars and cents. Also, the greatly increased ex¬ pansion of raw com in recent years makes it more important than ever to use the proper amount of oil. Our tests and experi¬ ments over the years show SSVa percent as the best oil ratio for expansion, and also for taste. “Some may want to know how much seasoning salt to use, and a “rule of thumb” is % ounce to one ounce per pound of raw com for the average taste. Some may prefer more, but it is not desirable to use too much salt in an effort to increase bev¬ erage sales. This will decrease popcorn sales. “Our tests have shown the best popping time for a charge of com is about 214 to 2V2 minutes. But never under 2 minutes, nor over 3 minutes, as either extreme will re¬ duce expansion and affect the taste.” Tone Quality Ballantyne Dub'l-Cones Ballantyne Dub'l-Cones give you the tv^o most wanted features in In-A-Car Speakers — protection from shock, pressure, weather and water, and superb sound. Heavy, die-cast alumi¬ num case has reinforced grill openings, reinforced bosses, removable hanger clip. Permanently positioned magnet. No shifting, no voice coil drag. Outer cone adds a mellow rich¬ ness resulting in tone quality unsurpassed in any other speaker. New BALLANTYNE “Z” Series DUB’L-CONE Has drop-in outer cone and perforated aluminum speaker guard. Amazingly low price. Features simplified servicingplug-in terminals permit post repair, two screws to loosen, re¬ pair or replace without special tools — no soldering, no glue, and in a matter of seconds. Heavy die-cast aluminum case has reinforced speaker grill. ‘Z” Series 1712 JACKSON ST. OMAHA, NEBRASKA The FUTURA a new concept in theatre chair styling The “Futura’s” modern, streamlined appearance is a new departure in theatre chair design. The graceful, sloping standards are heavy gauge, ovalized steel. Maximum comfort is provided by massive arm rests and by the heavily padded, deeply curved back and coil or arch spring seat with formed rubber or rubberized hair cover. HEYWOOD-WAKEFIELD The deep-down solid comfort of HeywoodWakefield seating helps you maintain a capacity box office . . . often at premium prices. Long, de¬ pendable service and low maintenance costs further contribute to your profits. Write for new Theatre Seating catalog Theatre Seating Division, Menominee, Mich. March 16, I960 PHYSICAL THEATRE EXTRA PROFITS DEPARTMENT of MOTION PICTURE EXHIBITOR 37