The Exhibitor (1960)

MAY WE BE OF HELP? Just Check the items on which you want additional information. . . . We will get it into your hands quickly and completely. No obligation. ADVERTISING ACCESSORIES . . . .Attraction Board ... Banners, Flags . . . Display Cases, Easels . . . .Letters, Silhouette ... Marquees .... Marquee Letters ... Poster Frames .... Posters, Heralds . . Signs . Trailers AIR CONDITIONING . . Air Conditioning Systems . Air Filters ... Blowers . . Diffusers . Fans CONCESSIONS . . Bags . . .Barbecue Products .... Beverages .... Beverage Dispenser, Fountain .... Boxes .... Bun Warmers .... Butter Dispenser .... Candy .... Coffee .... Coffeemaker .... Chocolate Drink .... Chocolate Drink Dispenser . . . Concession Stand . . . Concessionaire . . . Canned, Prepared Foods .... Cups ... Cup Dispenser . . Food, Frozen ... Food Preparation Equipment ... Fountains . . . Gum ... Hamburger Grills .... Hot Dog Machines ... Ice Cream .... Ice Cream Cabinets .... Ice Cream Dispensers .... Ice Machines .... Malt, Shake Machines .... Nuts .... Pizza Equipment & Supplies .... Popcorn ... Popcorn Seasoning .... Popcorn Warmers .... Popcorn Machines .... Refrigeration Units ... Soft Drinks . . . Snow Cones COIN VENDING MACHINES . . .Candy Vender . . . Cigarette Vender . . . .Coffee Vender .... Coin Changers . . . .Drink Vender, Cup . . . .Gum Vender .... Hot-Cold Cup Venders .... Ice Cream Vender . . . .Juice Vender .... Milk Vender . . . .Nut Vender .... Popcorn Vender . . Sandwich Vender DECORATION • FURNISHING . . . Cerpets Carpet Cushion . . Curtains, Stage . Curtain Controls & Track Decorators, Designers Draperies Drink Fountain . . . Fabrics, Wall . . . Flooring . . Lounge Furniture Mats, Rubber . . . . Paint . . Sand Urns Stage Rigging . Tile Traffic Control HEATING Fans Furnaces Heat Pumps . . Humidifiers Insulation, Thermal, Acoustic LIGHTING . . . Aisle Lights ... Batteries . . Color Wheels . Dimmers, Controls . . Directional Signs Emergency Light . Spot & Flood Lights Switchboards Transformers . . Kick-Push Plates . . . Ladders SANITARY SUPPLIES .... Carpet Cleaners .... Deodorants-Disinfectants . . . Floor Cleaners .... Hand Dryers .... Mops — Brushes .... Soap Dispenser . . . Upholstery Cleaner .... Vacuum Cleaners SEATING . . . .Auditorium Seats .... Drive-In Seating .... Seat Covers .... Seat Cushion . . . Seat Reconditioning . Upholstery Material SOUND EQUIPMENT .... Amplifiers .... Inter-Coms .... Exciter Lamps .... Microphones .... PreAmplifier Cabinet .... Public Address System .... Sound Equipment, Theatre .... Sound Heads Sound Service Companies TICKET OFFICE MANAGEMENT . Theatre Forms and Systems, Personnel Training Uniforms PROJECTION Aperture Plates Blowers, Lamphouse, Porthole . . Carbons . Carbon Saver . . . Changeover .Dowsers . . . Film Cabinets . . . Film Cement . Film Coolers . Film Magazines Film Reels . Film Rewinders Film Splicers ... Lenses . . Motor Generator . . Projectors . . Projection Arc Lamp ... Projector Parts . Pedestals . . . Rectifiers . . Reel End Signals . . . Reflectors . Rewinds . . . Rheostats .... Screens ... Sound Equipment .... Sprockets . . Television, Theatre Transformers SAFETY SUPPLIES . . Door Hardware . . Exit Devices . Fire Alarms . . Fire Extinguisher ... Fire Hose . . Admission Signs . . Boxoffices . . . Cash Control Systems . . Change Making Machines . . Coin Sorters . . . Tickets . . .Ticket Boxes ...Ticket Machines . . .Ticket Registers . . .Turnstiles DRIVE-INS . . . . Admission Control Systems . . . Attraction Lights .... Benches . . . . Directional Lights .... Dust Control Systems . . . Fences . . . . Fireworks . . . . Floodli^ts . . . . Insect Controls . . . Flares, Light . . . . Heater, In-Car . . . .Miniature Trains . . . .Paint .... Picnic Table .... Playground Equipment, Rides .... Pools, Swiimnmg . . . .Post Lights .... Quarter Midget Racers .... Ramp Lights . . . .Screen Facing . . . .Screen Paint . . . .Screen Towers .... Seats, Walk-In Patron . . . .Speakers, In-Car .... Speaker Cords . . . .Speaker Cover .... Speaker Posts . . . Speaker Repair .... Sweepers . . . .Underground Cable Without chargo or obligation, please send me additional information on above items that are checked: Name . City, State . . . . Address . Theatre . Check items, fill in coupons, tear ofF on dotted line and mail to MOTION PICTURE EXHIBITOR 24* N. CLARION ST., PHILADELPHIA 7, PENNA. NEWS NOTICES CHICAGO — Less than a month after official registration applications were mailed, 35 per cent of all available booth space had been sold for the Motion Picture Industry Trade Show, to be staged in conjunction with its 13th Annual Convention at the Ambassa¬ dor Hotel, Los Angeles, September 11 through 17, 1960. NEW YORK — Andrew H. Heide, president, Henry Heide, Inc., announced the appoint¬ ment of Robert A. Lewis as plant manager. Lewis has been with Heide for 23 years, serving most recently as assistant plant man¬ ager. CHICAGO — R. O. A. Petersen, board chair¬ man, Bunte Brothers Chase Candy Company, announced the promotion of W. H. Kelly from vice-president to senior vice-president and director of sales. In his new capacity as na¬ tional sales director, Kelly’s responsibilities will include the co-ordinating of all sales, marketing and merchandising functions of the company. NEW YORK— William F. Kelley, president, Motion Picture Research Council, has been elected to the Board of Governors of the Society of Motion Picture and Television En¬ gineers. Kelley is a Fellow Member of the Society. HERNDON, PA. — Creative Playthings, Inc. is presently adding 27,000 additional feet to their plant. Completion is expected in June. The firm closed their New York office, but can still be reached by phone at the same number. Beverly Hills ] (Continued from page 27) was also installed. Projection booth equipment includes the latest stereo¬ phonic sound equipment as well as pro , jectors. The stereophonic system in¬ cludes three speakers, and cellular horns surround the speakers in the auditorium. Sydney Linden, veteran with the Her¬ bert Rosener circuit, is general mcmager of the Rosener interests in Southern California. Milton Gross is manager of the Music Hall. Training Personnel | (Continued from page 28) j drilling of all personnel. Every employee in j the theatre should be thoroughly briefed in i the procedure for handling several different kinds of contingencies. , Remember, in clearing a theatre because of an emergency, the greatest danger comes not so much from the emergency itself but from the panic it can create. All precautions should be taken to insirre that patrons do not trample each other in frantic efforts to leave the theatre after being alarmed. A well-trained employee’s cool head and manner can do , much to eliminate the possibility of panic. 38 PHYSICAL THEATRE • EXTRA PROFITS DEPARTMENT of MOTION PICTURE EXHIBITOR March 16, I960