The Exhibitor (1960)

0ORIS day Bawd HlVEN “SSpliASi DOMtUT Till oaisiK WBWWMtiaS S3«a'«' * UStX »•»” iCX pLfiY Dft'T6T H€ ri-rpe '^•noi ' lu ^^4.^ 4?? / 4.ng '>ii ''OOD *'''°’' ® //■/ ys$r-/ f)ND Hef(p is f) ^Ooo Wi&/i 'WW/ Jou fA/Syy, 4o K 6o i-ofiBY 3€€ ftoMlv" •WITH FwoWtlt ©®A, jiarrrsrr^ I FROM THF Hli-H^>OUS BOOK Coooes THF PICK A DAISY' ’just to remind you To see "Please Dont Eutthe’Daisies" SEEN HERE are three ex¬ cellent ways to exploit the film. Top, a bookmark to tie in with the book pro¬ motion, and a table-tent promoted at a leading res¬ taurant. Left, a lobby board and flower box pre-open¬ ing display. Sell those dai¬ sies, says Mr. Marks. similar miniature signs in 25-50 store windows, sign bearing only the title with just the one daisy beside it. The single daisy should attract more attention than several. Using the daisies: Beginning with the theatre, make the entire town “daisy ” conscious by putting daisies everywhere. In the theatre lobby, make a 40 x 60 display with a daisy flower box at the bottom, loaded with daisies. Carry card on display inviting patrons to take a daisy to remind them to see the picture. All art work to be given three dimensional effect by adding daisies. Female employees to wear daisy corsages and male employees to wear lapel daisies. Have doorman hold daisy in his mouth, a la Niven, during busy periods. Get as many sales girls as possible in other retail stores to wear daisy corsages. Give daisies to as many Female patrons as possible— tagged with “Not to be eaten— just to remind you to see the hilarious new Doris Day fun show PLEASE DON’T EAT THE DAISIES, Playdatetheatre.” Using DORIS DAY: Tie in with the local radio station to award special prize to one lady each day for two weeks, the first lady each day who calls in during the playing of a Doris Day record and correctly names five other Doris Day records and five previous Doris Day movies. The daily prize would be a floral arrangement of daisies, 8 x 10 photo of the “Daisie” movie family, a copy of the Jean Kerr Crest Book, dinner for two at a leading restaurant, and guest tickets to see the movie. Table tent cards would be used in the participating restaurant. EXTRA WINDOW DISPLAYS As outlined in the press material, far in advance of the playdate, tie in with a florist to put a huge display of daisies in his window and invite the public to try and guess how many daisies are in the window, the winner to receive a special three months pass to the theatre, and the next 10 nearest guesses to receive special guest tickets. Arrange with a department store to decorate a window similar to still number 117 using only the four children. Dress mannequins of appropriate ages in similar summer attire and completely disarrange window to make it appear that the children have been playing. Use toys, etc., similar to those in the still. Prepare background of wall paper, and a large card giving credit and picture playdate, etc. In the foreground, place an abundant number of stills with the children in them and an easel type card with the following copy: “Does your boy resemble any of the little rascals in these scenes from Please Dont Eat the Daisies? If there is a resemblance, reg¬ ister your child’s name in our Boys Department! He may be selected to receive a complete outfit of clothing absolutely Free” Start this two weeks in advance of playdate. After children’s names are registered visit them in the order of registration, selecting four to receive the prizes and to appear IN THE WINDOW for four-five hours, playing before the public, on a Saturday before the picture opens. Arrange for the families of each child to be guests at the theatre. And that about wraps it up, a lot of work, and a lot of fun trying to sell them on this fine film. Many, many different things can be done to sell the extra tickets on “PLEASE DON’T EAT THE DAISIES.” A whale of a job is being done on the national level, enough to deserve an energetic final push on the local level. COMING ... in the issue of March 30 JOHN i. MEINUDi; District Manager National Theatres, St. Louis, Mo. ; tells how he would sell f . . ' Warner Brothers' "TALL STORY" 26 MOTION PICTURE EXHIBITOR March 23, IT60