The Exhibitor (1960)

Town Celebrates Reopening NEW YORK— The 114th in the series of COMPO ads in Editor and Publisher reprints a news dispatch from Benson, Minn., stating that the reopening of the town’s only thea¬ tre was celebrated with a municipal banquet m recognition of the theatre’s importance to the business and social life of the community. Phonevision To Get Hartford Test By RKO General, If FCC Approves Breaking records for Exhibition — The Fabulous u JEWEL BOX REVUE 25 Men and a Girl • • • Hillside Theatre, Jamaica 11 weeks Loew's Stale, N. Y. 3 weeks Appolo, N. Y. 3 weeks Howard, Washington— Tivoli, Chicago etc. • • • For Bookings Marty Wurtzburg 110 West 44 St., N. Y. Cl 5-4660 HARTFORD, CONN.— This city will be the test city for Phonevision, the over-the-air pay TV system developed by Zenith Radio Corporation, providing the federal Communi¬ cations Commission approves. The three -year trial run, under the ground rules laid down by the Commission, will be conducted by RKO General, Inc., using the facilities of UHF Station WHCT, Channel 18, which the subsidiary of General Tire and Rubber Company has contracted to purchase from Capitol Broadcasting Inc., subject to FCC consent. Authorization to conduct the test will be made to the FCC within the next few weeks, Thomas F. O’Neil, president, RKO General said. O’Neill added that Station WHCT was pur¬ posely chosen in an effort to establish that stations not affiliated with networks can op¬ erate profitably if they are permitted to en¬ gage in pay TV, a contention that Zenith has been advancing for years. He said, “As a test market Hartford is neither too large nor to small, and in many respects a typical American city. The people of Hartford will have a chance to decide whether they want the advantages of sub¬ scription TV in addition to the already ample commercial service available. “We believe,” O’Neil continued, “that this test will demonstrate that Hartford and the nation are ready for a subscription system supplementing sponsored programs, to pro¬ vide not only box office entertainment for Help Us Serve You, Mr. Theatre Manager! And you can do this by checking your shows no later than 10:00 A.M. on Saturdays, Sun* days and holidays. As you know, the exchanges’ shipping room closes at noon on these days. Don’t wait until i€ s too late — help us prevent any missouts! CLARK TRANSFER. INC 829 North 29th St. Phila. 30, Pa. LOcust 4-3450 1638 Third St. N.E Washin$;ton, D.C. DUpont 7-7200 formerly Highway Express Lines, Inc. considerably less than the cost of out-of¬ home attendance, but also a type of local sponsored and public service programming that is not now available in many communi¬ ties.” Joseph S. Wright, president. Zenith, said his company has completed extensive field tests on a decoder which permits early opera¬ tion and simple attachment. Bar it' ATLANTIC CITY'S NEWEST CONVENTION HOTEL The JEFFERSON with its new facilities for handling all convention groups is fast be¬ coming Atlantic City’s most popular con¬ vention hotel. The JEFFERSON features an abundance of Meeting, Banquet and Exhibition Rooms fully equipped to handle your every need. Experienced personnel. Location ideal in heart of Atlantic City. Write • Phone • Wire Today For Descriptive Literature CONVENTION MANAGER HOTEL JEFFERSOX Atlantic City IVew Jersey David E. BRODSKY Associates THEATRICAL INTERIOR DECORATORS 242 N. 13th St. LO 4-1188 — 89 Phila. 7, Pa. PAINTING • DRAPERIES • MURALS STAGE SETTINGS • WALL COVERINGS PROGRESSIVE ELECTRIC CONSTRUCTION CO., INC. 240 N. 13th STREET • PHILADELPHIA 7, PA. Theatra Installations and Maintenance 24 MOTION PICTURE EXHIBITOR April 6, I960