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Photo shows the elaborate proscenium curtains, installed by Dave Brodsky, and the spacious Hurley screen. Four thousand yards of gray and gold damask were used to make the lovely
ballroom drape.
STANLEY •
Phila., Penna.
To the tune of more than a half-million dollars, Stanley Warner Circuit, with the help of architect William H. Lee, outdid itself in remodeling, refurbishing, and re-equipping, as the 39-year-old Stanley, Philadelphia, re¬ ceived a treatment that has made it one of the nation’s “showplaces.”
First the spacious lobby was rebuilt and redecorated. The street wall consists of mo¬ saic tile and formica, with aluminum and glass doors. The rear of the boxoffice is screened in fruit wood formica, with gold and aluminum trimmings. The interior walls are composed of marble and formica (wood grained) tile, which makes cleaning and maintenance an easy task. Inside doors are of bronze and glass, with two additional sets of padded leatherette doors. Two handsome tile planters decorate the lobby.
The lobby ceiling is decorated with three beautiful imported crystal chandeliers. The ceiling is also covered and illuminated by
Photo shows the $10,000 candy stand, standee poles for orderly entrance and exit, and the beautiful leatherette doors leading to the auditorium.
indirect cathode lighting, and is spotted throughout with pin-point effect lighting.
The ladies rooms are equipped with es¬ pecially designed make-up tables, and dec¬ orated with mirrors and appropriate light¬ ing fixtures over the tables. Decorated screens have also been installed. William Borrow was the artist who hand painted the screens. The lower floor ladies room is done with a blue, white, and gold color decor, while the mezzanine floor room is done in pink, black, and aqua.
The orchestra auditorium is completely equipped with new “lounger” type chairs, made by the American Seating Company. The chairs are comfortably spaced 38 inches from back to back, affording ample “legroom,” and permitting patrons to pass between the seat rows without the need of disturbing persons already seated.
The balcony seating arrangements were spaciously enlarged to permit installation of American Seating’s “Bodiform” chairs, which are spaced 38 to 42-inches back to back. The seats are upholstered with gold nylon fabric. In reseating of the balcony, completely new seating platforms were built.
Photo shows the Phillips Todd A-O 70mm pro ' jectors, with Ashcraft arc lamps, installed in j the newly built projection booth. Modern { equipment complements the modern design , used throughout the luxurious theatre.
Photo at left shows part of George Harding's mural "Le Carnival" (upper right); recessed ABC vending machines with formica trim; spacious standee area; new glass and bronze doors; and planters (through doors). Photo at right shows ornate imported crystal chandeliers; recessed
spots in ceiling; attractive poster case; plant box; and rear of boxoffice with leather seat.
18
MOTION PICTURE EXHIBITOR-1960 THEATRE CATALOG Edition
April 6, 1960