The Exhibitor (1960)

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Itll I’m making my present lamps do” 'I’ve just installed new ■■ I the proved strong arc control AT NO EXTRA COST! System auto 'ength and t^e crater at the E\\f’T f Positive reflector. Evenlv a of the of constant in'ten^^ r^ra 'ne sZ„rX“"a^;„“ '■=‘ o, theatre. ^ ‘femonstrated in your Strong manufactures nine types of pro¬ jection lamps — the only complete line . . . THREE ARCS ESPECIALLY DESIGNED FOR BOTH 70 MM and 35 MM PROJECTION without changing the reflector. THE STRONG ELECTRlO' CORPORATION 21 City Park Avenue Toledo 1, Ohio April 6, 1960 MOTION PICTURE EXHIBITOR-1960 THEATRE CATALOG Edition 43