The Exhibitor (1960)

Three of the anti-rust paints are primers. One of these is a specially formulated ver¬ sion of the time -tried red lead primer for iron, steel or tin surfaces that cannot be cleaned to bright metal. Its blend of resin and oils penetrates rust to insure good ad¬ hesion to metal. A second primer is a zinc chromate formu¬ lation, ideal for iron and steel, tin, and alu¬ minum which is free from rust. It is excellent for touch-up and can serve as a satisfactory all-purpose interior and exterior primer. The third is a new type of primer de¬ signed for use over a new or non-rusted gal¬ vanized metal and copper. Drying in 30 minutes, this galvanized metal primer thins with water. Wrought iron black, which produces a low sheen, jet black finish, and chrome finish aluminum for an extra brilliant chrome -type finish round out the new line. All the metal primers are engineered for topcoating with “Duco” enamel colors. 1960 EPRAD Speaker The 1960 model “Hi-Fi” speaker manufac¬ tured by EPRAD, Inc. incorporates many improvements including a 2.15 ounce “ALnico 5” magnet, according to James McSorley, marketing manager of the firm. “This new magnet,” McSorley stated, “is the largest magnet used in a drive-in thea¬ tre car speaker today.” Tonal quality, clarity and volume are even beter than in last year’s Hi-Fi speaker, which had a 1.47 oimce magnet. In addition, the 1960 Hi-Fi has sev¬ eral other improvements including a newtype “double-weatherproofed” cone for longer life. Other features of EPRAD’s Hi-Fi speaker are: die-cast aluminum case with two-tone epoxy enamel finish; fiberglas tone-pad; fuU cork gasket; enclosed volume control; per¬ forated aluminum grill, and quick-disconnect terminals. THE REFRESHMENT STAND Flomatic Drink Dispenser The Flomatic Drink Dispenser furnishes a maximum of four beverages, either carbon¬ ated or non-carbonated, plus carbonated and plain water. It is automatic, it’s colorful and it merchandises, says Bastian-Blessing, man¬ ufacturer. The Flomatic system gives the operator positive control over the automatically mixed leverages, and always produces a perfectly proportioned ice cold drink, it is said. It operates at the touch of a colored plastic button. When the pressure on the button is released, the flow stops simultaneously. The FLOWMATIC DRINK DISPENSER color of the button and a label indicate the flavor controlled by the button. The unit, which is three feet wide, has a stainless steel top and facing on operator’s side, and stainless steel ends down to com¬ pressor compartment line. It is surmounted by a foursided rotating Roto-Sign, advertis¬ ing the beverages or other specialties served, by means of illuminated transparencies, framed in white plastic. The Roto-Sign utilizes the three most potent advertising mediums— light, color and motion, the company claims. Mulfipop Popcorn Machine A new automatic machine that can make from one to 50 batches of popcorn at the set of a dial or operate continuously without an operator was recently introduced. Manufactured by the Electroware Corpora¬ tion, the Multipop machine is completely automatic and makes each batch of popcorn under precision controlled conditions. A thermostat triggers the popping process. The vendor need only fill it with com, salt, and oil, press the control button, and Multipop does the rest. MULTIPOP POPCORN MACHINE The machine’s cabinet and popping mech¬ anism are made of aluminum. When the pre¬ cast aluminum skillet is warm, oil and salt are automatically released. After reaching 475 degrees Fahrenheit, 16 oimces of com pour into the popping chamber and the ker¬ nels begin to pop. The corn is stirred and then released into a 71/2 cubic foot heated storage wall. The process can be repeated in cycles of 2% minutes, or as often as indi¬ cated by the dial setting. Beich 10-Cenf Bars The Paul F. Beich Company announced national distribution of three newly pack¬ aged 10-cent candy bars. After extensive testing and research, the Beich Company is offering to the trade a selection, each of which is manufactured for a different taste preference. The leader in the “Bike” parade is the Whiz bar, in a new, multi-color wrapper, incorporating the rich, appetizing tones of red, gold and brown, on white. The wrapper BEICH CANDY BARS has an almost life-size illustration of the candy bar to create more appetite and prod¬ uct appeal to tempt the buying public. The ends of the wrappers are covered with a reproduction of the peanuts which are used in the bar. Beich also introduced a 10-cent size 50/50 Peanut Cluster bar, a combination of milk chocolate and p>eanuts. The bar contains no filler. The Chocolate Malted Milk Nougat bar is also being distributed by Beich. The bcir is made with Borden’s Malted Milk and is available in the 10-cent size. The packaging entails the use of rich gold, cream and choc¬ olate tones for greater product acceptance. Pepsi-Cola Dispenser Photo shows Pepsi-Colo's exciting "Light Look" fountain syrup unit. Offering a choice of illumi¬ nated or standard face plate, and incorporat¬ ing a stainless steel liner, the new dispenser is an integral part of the franchise company's new fountain syrup sales program. The ver¬ satile dispenser, available for island, counter or rail base, features continuous flow, drawing any size drink and syrup float control. Basic dimensions of the unit are 9% inches wide, 19H inches long, and I8V2 inches high. 84 MOTION PICTURE EXHIBITOR-1960 THEATRE CATALOG Edition April 6, 1960