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April 27, I960
MOTION PICTURE EXHIBITOR
EX-219
Woolworth's at 44th and Broadway, New York City, hit their customers inside and out with the sale of MGM's "Ben-Hur" products, games and books. The above counter display illus¬ trates how.
Beverly Paulson, selected as "Miss Snow Queen" in connection with the New York engagement of Universal's "The Snow Queen" in some 90 theatres, receives a proclamation of Hans Christian Andersen Week from Queens Borough President John Clancy.
A tie-up between MGM and Quality Games, Inc., for "Please Don't Eat The Daisies" was featured at the recent Toy Fair at New York's Sheraton Atlantic Hotel. Throughout the country toy stores will be placing similar displays in prominent window and counter positions.
Ned Powers, program director, radio station WINZ, Miami Beach, Fla., is shown with Norma Curry, representing 20th-Fox's "Can-Can," Florida State Theatres' Sheridan. Occasion was a tieup with the film and record album in the local area.
This lovely model carrying a bag o' credits for Columbia's "Who Was That Lady?" Loew's Orpheum, Boston, was recently used as street bally. She covered all downtown streets, stores, restaurants, hotels, etc., and gave out teaser fan photos. In addition, she visited newspaper and radio offices and was used as 'The Masked Lady' in a contest to promote the film.
Crowds gathered on Market Street, San Francisco, recently to see and listen to a tribe of Indians from Berkeley perform tradi¬ tional war and other dances to the quaint music of drums and bells to herald the opening of United Artists' "The Unforgiven," United Artists theatre.
Exploitation
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Julie Marr, women's consultant and fashion spokesman in behalf of Columbia's "Once More, With Feeling," looks over her 20-city tour route to promote the film. Looking on are, left to right, Robert S. Ferguson, Colum¬ bia's national director of advertising, publicity and exploitation; Richard Kahn, exploitation manager; Jonas Rosenfield, Jr., executive in charge of advertising and publicity; and Myer Beck, producer's representative.
Lester Pollock, Loew's, Rochester, N. Y., made the distributing of pre-screen preview heralds on MGM's "Home From The Hill" easy by mak¬ ing them readily available in the lobby.