The Exhibitor (1960)

EX-220 MOTION PICTURE EXHIBITOR April 27, I960 COMPANY ASSISTS MGM has arranged exploitation plans with North American Van Lines on “Please Don’t Eat The Daisies” whereby the Lines, which appear in the film, will promote the picture. North American Van Line trucks will be equipped with banners on both sides carry¬ ing a “Please Don’t Eat The Daisies” credit. Window displays and counter cards will be featured in all of the key offices across the coimtry. Additionally, North American is in¬ cluding “Daisies” credit in its nationally-spon¬ sored television shows. In New York City, in a tieup with Macy’s department store double-truck ads appeared in the newspapers reading: “Who says such things can happen only in the movies?” See what a lot of fabric and a little paint can do in “Please Don’t Eat The Daisies” the delightful new movie.” Ten scenes from the film were featured on the page with the major space turned over to scenes from the film in which Doris Day charges a purchase of fabrics in Macy’s. PARAMOUNT has set a number of major national tie-ups on “Visit To A Small Planet.” The Civil Air Patrol has named Jerry Lewis honorary “Recruiter-At-Large” for its youth program, and is featuring the comedian in 50,000 posters and continuous mailings to 2,000 Wing offices throughout the U.S. An¬ other major tie-up is with Signet Books, which has just published a soft-cover edition of the Gore Vidal hit. Display posters and rack cards are available for promotions in department, drug and book stores, and other outlets. Jerry Lewis “space money” carrying full credit to “Visit To A Small Planet” has been printed in various denominations and is available to exhibitors at modest cost. In addition to a variety of banners and newspa¬ per ads that have been prepared, two-color heralds are being made available, as well as posters, window cards, lobby photos and ban¬ ner displays, all featuring Lewis in the space attire which he wears in the picture. 20TH CENTURY-FOX has bepn work on a unique exploitation innovation designed to assure “Wake Me When It’s Over” exten¬ sive audience saturation in two complete media. Producer Mervyn Le Roy has pro¬ duced a special 15-minute short subject Er¬ ring the host of top comedians who also star Rube Jackter, left, Columbia vice-president and general sales manager, and Russell V. Down¬ ing, president. Radio City Music Hall, New York City, are seen looking over a full-color poster of new star Capucine, following the signing of contracts which will bring the world premiere of "Song Without End" to the Music Hall this summer. in “Wake Me.” The subject showcases origi¬ nal bits by Dick Shawn, Erie Kovacs, Don Knotts, Robert Strauss and others and will be offered free to 500 TV stations around the country in advance of key city playdates. This short will then be edited down, becom¬ ing the regular theatre, cross -plug and teaser trailer. Another feature of the short is that further editing will change the footage into the series of 60 and 20 second television trailers and spot sales tools, that 20th Fox will use in its extensive TV campaign plan¬ ned for the attraction. Thus, LeRoy has ac¬ complished in one reel, a complete pre-sale program virtually guaranteeing advance au¬ dience saturation in at least two areas. UNITED ARTISTS in its campaign for “The Boy and The Pirates” has set a tieup with the 32-page full-color comic book prepared by Dell Publications to be distributed to more 50,000 newsstands and retail outlets; with the Daisy Rifle Company to hit the na¬ tional juvenile retail market via a promotion tie-in with 17,000 department stores and re¬ tail outlets with the Daisy Company setting window and store displays carrying cast and credits and local play date announcements; and with the Hussco Shoe Company with some 21,000 independent retail outlete with window, counter displays and mailing pieces. 1960 EXPLOITATION INDEX (For Index to 1959 Exploitation please refer to page EX-184, Dec 16, 1959) A CIVIC-CLUBS A32. Charity Begins On The Home Grounds .... EX193 A33. Some Fan Club Pointers . EX201 A34. How To Sell A Gangster Pic . EX205 A35. A Blood Bank Premiere . EX213 A36. Cashes In On Football Fever . EX213 A37. "Deo Day" In Bayonne . EX217 B KIDS' MATINEES B53. Kid's Shows Ideas . EX185 B54. Sells "Kookle" To Teenagers . EX185 B55. How To Double Children's Matinee Business EX197 B56. Outings For Kid Matinee Members . EX201 B57. "Toby Tyler" Gets In School . EX205 B58. Scotch Stunts For Children . EX20S B59. Kids Attraction Gets The Kids . EX217 c MASS MEDIA C19. Football Contest Latch On . EX185 C20. A Really Big Newspaper Tie-Up . EX189 C21. TV "Sadie Hawkins" Day Dance . EX193 C-22. Newspaper Carriers Help "Sink The Bis¬ marck . EX-209 C23. "Queen Of Sheba" Beauty Contest For "Solomon" . EX213 C24. "Third Voice" Contest . EX213 D MERCHANTS D63. "Goliath" Lends Itself To A Big Coop EX189 D64. General Electric Contest . '. . EX197 D65. Pennies Promote "Five Pennies" . EX201 D66. Photographer Tie-Up . EX206 D67. Supermarket Tieup . EX206 D-68. Big Sales Days on "Goliath" . EX-209 D-69. Super Super-Market Tie-Up . EX-209 I SCHOOL TIE-UPS E20. Good School Tie-Ups . EX186 P ARMED SERVICE FI 4. Legion Tie-Up On "John Paul Jones" EX186 FI 5. An All-Out Navy Tie-Up . EX218 O STUNTS-BALLY G79. Sidewalk Gag For "The TIngler" . EXIBf G80. Ye Olde Circus Bally . EX189 G81. Some "North By Northwest" Stunts . EX189 G82. "Walking Book" Street Bally . EX194 G83. Some Far Eastern Stunts . EX194 G84. Selling "The TIngler" . EX198 G85. Free Body Give-Away . EX198 G86. A Hay-Ride, A Bed, A Gazebo . EX198 G87. "LI'I Abner" Comes To Texas . BX201 G88. Muscle Boys Promote "Goliath" . EX202 G89. "Happy Anniversary" To You . EX202 G90. Dogpatch Contest For "Li'l Abner" . EX206 G91. A Wow Of A Street Bally . EX218 H LOBBY DISPLAYS H25. Foyers Used For Exhibitions . EX190 H26. Lobby Display Innovations EX202 H27. Encourages Safe Crackers . EX206 H-28. Darned Clever These Chinese . EX-210 H29. Unique Lobby Display . EX214 I INSTITUTIONAL 1—66. Some Public Relations Stunts . EX188 1—67. Do It Yourself Ads . EX190 1—68. 11th Anneversary of Kids' Matinees . EX194 1—69. Some Institutional Ad Hints . EX196 1—70. 30th Anniversary Ideas . EX196 1-71. Taking The TV Bull By The Homs . EX199 1—72. Birthday Anniversary Hints . EX202 1—73. Some Institutional Gimmicks . EX203 1-74. Local Academy Award Contest . EX-210 1-75. Personal Theatre Survey . EX-210 1-76. Organ Music Comes Back . EX214 SAVl... these tXPlOITAmN sections! Specially Numbered, Classified, Indexed and Punched for Filing, they will prove to be an encyclopedia of useable exploitation stunts. A standard IOt/2' x 72%" /?/ng Binder can be purchased locally, or the sturdy 3-ring Service-Kit Binder capable of holding two full years of data is available to Subscribers for $1,50 each, (Price includes shipping costs. Cash with order, or C.O.D.) MOTION PICTURE EXHIBITOR BOOK SHOP 246-48 N. Clarion Street Philadelphia 7, Penna.