We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
W mA T VO(Jfi FfflBmS AND y E/6H 30RS rmuK
A
ABOVE, a lobby display featuring preview cards on the film and headed, "What your neigh¬ bors think." Advance screenings are sure to generate favorable word of mouth.
LEFT, one of the many Ricky Nelson record albums which guarantee teen interest.
2. SPECIAL DRINK— Contact leading drug stores and arrange a tie-up for a special “Lemmon-Rickey” soda. Counter cards displayed at each soda bar should advertise the “Lemmon-Rickey” soda along with picture title, theatre name and playdate.
3. OUTSIDE ADVERTISING-Work with the Navy to cover territory with posters. In return for the outside Navy posters, a lobby display, furnished by the Naval Depart¬ ment, could be set up consisting of small models of the latest Naval ships, submarines, and aircraft, plus a Naval enlist¬ ment poster. Material on the picture should be tied in with the display. The entire display should be up two weeks in advance of opening.
To bolster interest and thus encourage kid business, hold a Model Ship Building Contest for children from nine to 14 years of age. The model ships are to be submitted by a certain date and then judged by a three man panel, con¬ sisting of three Naval officers from the local Naval Depart¬ ment. First prize might consist of $10; second prize, $5; and free admission tickets to a given number of runner-ups. Break the local papers with a picture of the award winners and presentation by the three Naval officers. This stunt should be successful at the boxoffice to kid business.
14
MOTION PICTURE EXHIBITOR
December 14, I960