The Exhibitor (1960)

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In soft drinks, as well as in films, quality builds volume and volume, in turn, builds profits. Perhaps this explains why over 90"^° of all theatres serving beverages feature Coca-Cola.. . the quality soft drink! TAKE ADVANTAGE OF THE CONTINUOUS YEAR-ROUND MERCHANDISING SUPPORT AVAILABLE FROM THE COCA-COLA COMPANY. See your representative for Coca-Cola or write: Mgr., Theatre and Concessions, Fountain Sales Dept., The Coca-Cola Co., P. O. Drawer 1734, Atlanta I, Ca. COPVAlftHT ® t*«0. THfc COCA-COLA COM^ANT. -COCA-COLA' AND CORC ARC ReCItTCRED TAAOEMAARi.