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PHYSICAL THEATRE REPORTS ON:
General’s Pompano Cinema
Some of the most modern and unique fea¬ tures in interior theatre design have been incorporated in the recently opened Shop¬ pers Haven Cinema in Pompano Beach, Florida.
The Pompano, one of the first theatres in the United States to employ continental seat¬ ing, is owned by the General Drive-In Cor¬ poration, and supervised by the Smith Man¬ agement Company.
Wm. Riseman Associates, designers of the
The above photo shows designer Riseman's treatment of the Cinema box office, giving the illusion of a suspended roof.
theatre, blended its exterior with existing shopping center architecture, though some individuality was achieved by using a sub¬ dued, soft blue hue in the concrete block stucco walls.
Ben Schlanger was consulting engineer on the Cinema, located in Shoppers Haven Shop¬ ping Center, on a Federal Highway passing through Pompano.
The Cinema is one of the first theatres in the United States to employ continental seat¬ ing throughout. The auditorium has an or¬ chestra floor only, with 1,157 American Seat¬ ing Company deluxe Retractor chairs spaced at 40 inches back to back. These chairs are upholstered in a cherry red breathable U.S. Rubber Naugaweave Flare Pattern and ny¬ lon fabric over foam rubber in seat bottoms.
Seat standards, pans, back panels and maple arm rests are finished in gray beige enamel, harmonizing with other interior ap¬ pointments.
The seating layout varies from a strict continental layout arrangement in that the
PHYSICAL
THEATRE
Vol. 15, No. 12 December 14, 1960
26 rows may be entered from an aisle 13 feet to the right of theatre center, as well as from both outside aisles. The number of
seats varies from 30 in the front, which is located 32 feet from the screen, to 47 chairs in the back rows.
“Squirming Irma”, a machine that closely approximates the gyrations of an over-active theatre patron enjoying an exciting movie, was employed to test the new Bodiform seats.
The 65 foot screen has no masking, the surrounding walls being an extension of the screen itself. This extension, leaving the (Continued on Next Page)
Photo shows modern concession area and stand in the lobby of the Cinema, adjoining a spa¬ cious lounge and art gallery.
PE-4
PHYSICAL THEATRE • EXTRA PROFITS DEPARTMENT of MOTION PICTURE EXHIBITOR
December 14, I960