We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
ABOVE, a safety tieup as suggested in the U-l manual on the film is a good promotional effort. RIGHT, Mr. Osborne has his own very effective ideas for a scrabble contest and here is a crossword puzzle tieup. BELOW, the title provides an endless variety of opportunities, including department store windows as illus¬ trated in this drawing.
SCOTTS LAWNS TIE-IN-Scotts in Marysville, Ohio, happened to have on hand 2,000 miniature boxes of grass seed and the same number of postcard sized cards with their name on one side— and blank on the other side. We expect to combine the cards and the sample boxes of seeds as advance teasers for onr outgoing customers a week in advance of the picture.
UNUSUAL 24 SHEETS— This may get too expensive for yon, but it may stimulate a smaller and better idea. The attached sketch shows onr local artist’s idea for a “conver¬ tible” 24 sheet. Use it as a teaser in advance of the picturethen add the theatre’s name and the stars’ heads on the open¬ ing day. Unless they were mass produced, these would be fairly expensive as 24 sheets— but they would be cute. Take it from there!
SCRABBLE CONTEST— The game of Scrabble is much in evidence during the picture. It could act as the basis for a good scrabble contest involving the picture title, the stars’ names, or both. Simply stated, yon attach a number to each letter in the title (duplicate letters having the same values as he first similar letter)— and require the contestants to build a crossword puzzle arrangement which will get the
COMING ... in the issue of Dec. 28 M. B. SMITH, Adverlising Publicily Director Commonwealth Theatres, Kansas City, Mo. tells how he would sell . . . Paramount's
"THE WORLD OF SUZIE WONG"
maximum number count possible. This can be used as a newspaper contest in advance of the picture.
A typical answer would look like this— assuming the con¬ test re(|uires everyone to start off with the basic word THE and point values have been assigned to individual letters:
SAG 7 -6 4
THE 1 -2 3
E A . (,3)_o_(6)
ERR . (,3)_5_(5)
R (5)-() 0
19-13-18 — 50 Total
To simplify checking through the entries, each contestant should be required to record the numbers as well as the letters— and total their number count as shown above. Passes to the picture and/or prizes are up to the individual ex¬ hibitor.
Take it for “Grant”ed that the “Garv”-to-the-bank take on this one will be “Universal”ly good!
Planning a Vacafio^
YOU'LL NEED THE RIGHT CLOTHES
WHERE “THE GRASS IS GR
EENER
Sf>f
CARy GRANT DEftORAH KERR ROBERT MITCHUM JEAN SIMMONS
THE GRASS IS GREENER'
A lIMVf RSjyL-:'lUS''lATION)li RELEASE
NOV* SHOW'NG STATE THEATRE
December 21, I960
MOTION PICTURE EXHIBITOR
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