The Exhibitor (1960)

#57 of a regular everyweek EDITORIAL FEATURE found only in this trade paper "How I Would Sell . . . WHERE THE BOYS ARE This picture has everything for the young teen-age and college audience, with sport cars, jazz combos, and beach parties at one of America’s most fabulous playgrounds. All this, with CinemaScope and color from MGM, makes a sure box office attraction. (The producer has delivered— now it’s up to you! ) Meti'o has a good old-fashioned showmanship press book and supplement to give you tools that many exhibitors have said have been missing for many years. If anything can be missing from making this exploitation package complete, it could only be the theatreman’s effort. It has tremendous possi¬ bilities for promotional tie-ups— full page cooperative ads, high school and college level newspapers. This picture is really dynamic and will explode into a top dollar attraction. In the area where the sport car enthusiast lives, seen is the Triumph motor car, one of America’s most popular imports, next to lovelv Yvette Mimieux. J A number one hobby— cameras— to be used in lobby, win¬ dow, and counter promotions. The paper pocket book should be on every book rack in your community, with play dates and theatre location im¬ printed. The picture is ideal for numerous full page cooperative advertising promotions. A. Full page as indicated for Record Shops B. Full page as indicated for leading Men’s Wear Shops C. Full page as indicated for leading Young Women’s Col¬ lege Shops D. Full page-Sport Cc\is-‘WHERE THE BOYS ARE That’s Where You’ll Find America’s Lovliest Miss.” Use National Screen photo of Triumph for focal point of cooperative ad. The most important thing in selling any motion picture is to create in the potential customer the desire to see, and the want to see at a particular time. That, of course, is when you are showing the picture. Many of us have lost the touch that was taught to us by our earlier showmen . . . the circus MGM's Colorful Comedy-Drama Full Of New Star Power An Exclusive SHOWMANALYSiS Prepared by— E. J. CLUMB, General Manager Greater Indianapolis Amusement Company, Indianapolis, Ind. ABOUT THE AUTHOR • E. J. Clumb was born and raised in Wisconsin. He has been in the motion picture business from high school to the present day. Starting as a sign shop helper, he, in turn, was an usher, assistant manager, manager, theatre owner, and up to his present post in Indianapolis, with time out for service in World War II. He says that if he had to do it all over again, there is nothing that he would care to change. He believes it's the world's greatest business, and there is no business like show business. He spoke throughout the U.S. for MGM at their showmanship workshops, and later for Sindlinger's, the business analyst. In connection with both of these ventures, he worked in with the able Mike Simons, whom all remember as MGM's public relations head. barker, the pitch man who created a desire in you to purchase his wares, even if you had no use for whatever he was selling. This branched out into our type of showmanship, which still possesses the bombastic “hit-’em-hard” “get-’em-today” sock and possesses the dignity whieh our business has been able to attain throughout the years. There is no substitute for good showmanship. There is no one individual who has the patent USE THIS SPECIAL AD HEADER FOR MERCHANTS CO-OP PAGE GIRLS! When You Shop At These Stores * this is the title of M-G-M's New Motion Picture sUrring DOLORES HART, GEORGE HAMILTON, YVETTE MIMIEUX, JIM HUTTON, BARBARA NICHOLS, PAULA PRENTISS, And Introducing CONNIE FRANCIS, In Gn.m.Scope .nd METROCOLOR, A EUTERPE PRODUCTION January 18, 1961 MOTION PICTURE EXHIBITOR 25