The Exhibitor (1960)

dale, Florida, we will give a pair of passes for yourself, and a pair for two friends to M-G-M’s new picture “WHERE THE BOYS ARE.” This is the story of those famous Fort Lauder¬ dale flings! Let’s hear from you! Theatre. Phone . The Manager” This will create talk and should sell a few tickets. Your audience today is very selective. This has been proved by the tremendous surge at the box offices throughout the country for the pietures that have had a desire created for them. First, it is important to have some type of teaser cam¬ paign started through some medium which would suit your locale best. In some eases this could be a small teaser ad placed well in advance of opening. In this instanee, it should be WHERE THE GIRLS ARE on the Soeiety Page. Use teaser ad #208. WHERE THE BOYS ARE-Sport Sectionuse ad #209. If your newspaper has a Teen-Age Section or a Students’ Form, use ad #211. In the rnn of the newspaper, place ad #210. Most newspapers today carry record review and timely reeord chit-chat. Use teaser ad #130 showing Gonnie Francis. These ads can be seen on page 17. Your Sun¬ day theatre section, or the editor who has the eye for the unusual will like the caricature by Sam Norkin. This is top art that most newspapers rarely get a chance to use to break up their normal picture layouts. Don’t overlook the free newspaper lineage that can be secured through your news¬ papers with eye-catching art, or the automobile page with a picture of the Triumph, or the hobby page with camera art. There are unlimited opportunities for contests. All contests to be successful do not have to be national, but can be on the local level. “Name the New Face” contest can be used as a visual aid on TV. Goloring contest is shown with the special mat on page 14 of your press book. Don’t overlook the “Guide for Girls.” Metro has had a large number of these successful guides that proved to be a stimulant to the sleepy box olfiee. Tliis would be a terrifie picture for your newspaper to shoot a photo of a deserted beach. Then use a picture that usually is taken at the height of the season to show “WHERE THE BOYS ARE.” Oddly enough, “WHERE THE BOYS ARE” really should be “WHERE THE GIRLS ARE.” I guess it’s just what point of view you have. Travel agencies should be waiting for that extra push that a several million dollar picture can do to instill the winter vacation desire. All the above-mentioned ideas of showmanship and how to do it are well and good, but for me to cry out into the night would be of no avail if not one or two showmen somewhere would not attempt to make this picture, “WHERE THE BOYS ARE,” a success, if for no reason but to prove to him¬ self that it could be done. In closing, I would like to say that the ads shown in the press book are all cjuite good and in varied sizes to meet your local needs. I would like to add that I think the title should be “WHERE THE BOYS ARE” and then, in parentheses, underneath the title, I would say “SO ARE THE GIRLS.” "WHERE THE BOYS ARE" is loaded with new stars, and patrons can be interested in them and the picture via distribution of this herald, which lists all the youngsters and offers prizes for the best reasons why film fans think one of them is destined for certain stardom. Oirls with Just one desire. ..bo^s! Some girls were innocent, some wise! They were kissed, caressed. doubie>dated and double-crossed! It was fun. fun. fun — but so easy to go just one step too far! THE SCREEN’S BRIGHTEST NEW YOUNG TALENTS! GEORGE HAMILTON “No |trl IS sale” JIM HUTTON ''Uu|hin| lover Soy ” FRANK GORSHIN “The Mad Musician ” MET® GOLDWW MWR. A eOTEftPE PRPDUCTiOfl Filmed where— and HOW— it happened, on a "iive-it-up" spring vacation! DOLORES HART • GEORGE HAMILTON • YVETTE MIMIEUX • JIM HURON BARBARA NICHOLS • PAULA PRENTISS FRANK GORSHIN . .-..CONNIE FRANCIS ScrNH Rjf GEORGE WE LLS * CLtNOOK SWATHOUT * lnCin6fn3SC0p6 a"fl METROCOLOR * OirtOtl kf HENRY LEVIN * ftediicta ti JOE PASTERNAK IT’S NUMBER THESE "10 NEW TALENTS' IN THE ORDER YOU LIKE THEMYOUR FAVORITE YOUNG STARS! ( We list them alphabetically here — YOU place a number next to each name in the order of YOUR Star preference! ) JOHN BRENNAN □ CONNIE FRANCIS □ FRANK GORSHIN □ GEORGE HAMILTON □ RORY HARRITY DOLORES HART JIM HUTTON YVETTE MIMIEUX MAGGIE PIERCE PAULA PRENTISS THEN TELL IN 25 words or less why you selected your No. 1 "Star of Tomorrow” NUMBER THEM FROM ONE TO TEN THE WAY YOU LIKE THEM! It’s easy. It’s fun. It’s like being a movie talent scout ! {Set up the following locally) PANEL OF JUDGES (Names) (Who are they) THE OFFICIAL PRIZE-WINNING LIST WILL BE ANNOUNCED ON (Date) It is a composite list made up of the 5 lists of the Judges, each of whose selections is in a sealed envelope locked up (where). The sealed envelopes will not be opened until the Contest is over.