The Exhibitor (1961)

NAC To Hold Forum Officers and members of the National Asso¬ ciation of Concessionaires will conduct a Con¬ cessions Forum at the Roller Skating Founda¬ tion of America business seminars being held at the Balmoral Hotel, Miami Beach, Florida on Monday, November 13. This is a repeat invitation following a most successful session last year. NAC President Augie J. Schmitt, Houston Popcorn and Supply Company, Houston, Texas; Bert Nathan, Bert Nathan Enter¬ prises, Brooklyn, N.Y., former president and chairman of the board of NAC; Ed Finneran, Pepsi-Cola Company, New York City, and Russell Fifer, executive director of NAC, Chicago will appear as guest speakers. James McHugh, editor, Amusement Business, Chi¬ cago will be chairman of the panel which will discuss the topic: “Don’t Let Money Slip Through Your Fingers.” Schmitt and Fifer will sit at the speakers’ table Monday evening when the president will award an NAC plaque to the leading “Concessions Expert” among roller rink oper¬ ators. One of the principal participants at the Florida session will be C. S. Baker, All Weather Roller Drome Inc., Nashville, Ten¬ nessee who appeared on the New Orleans NAC conventional program, and is expected to assume more responsibility with NAC in the future. Coke Announces Record Sales, Earnings Lee Talley, president and chairman of the board, The Coca-Cola Company, announced that dollar sales and earnings of both the domestic and foreign operations for the third quarter and the first nine months t>f 1961 ex¬ ceeded any similar period in the company’s seventy-five year history. Consolidated net profit for the first nine months of 1961, after provision for reserves, income taxes, and other charges, amounted to $34,813,419, or $2.52 per share, as compared with $32,509,018, or $2.37 per share, for the first nine months of 1960. Consolidated net profit for the third quarter of 1961 after all charges amounted to $15,— 072,144, or $1.09 per share, as compared with $14,170,044, or $1.03 per share, for the third quarter of 1960. The previous year’s results for both the third quarter and nine months have been ad¬ justed to reflect the earnings of Minute Maid, prior to its merger and consolidated with the parent company, December 30, 1960. Provision for income taxes for the first nine months of 1961 was $40,982,000 and for the third quarter of 1961 was $15,317,000. The board of directors declared a dividend of 60^ per share on the common stock, pay¬ able December 15, 1961, to stockholders of record at the close of business December 1, 1961. Rosener's Canon Modernized The complete modernization program at Herbert Rosener’s Beverly Canon Theatre was completed with the installation of the latest heat and refrigerated air conditioning system, according to General Manager Syd¬ ney Linden. He said The National Air Control Company installed the new, modern, 33-ton capacity York equipment that will give a constant supply of humidified and filtered clean air for maximum healthful comfort all year round. The first stage of the remodeling project was completed recently with new sound and projection equipment, reseating, large, mod¬ em boxoffice, decorating inside and out, and overhaul of marquee and improved lighting. December 13, 1961 DON’T WAIT... order your heaters now! It’s just plain common sense! A heater-equipped drive-in means you never have to close down. Never have to keep paying overhead with¬ out receiving income. And it doesn’t take too many admissions to pay for the whole deal! Of course, the best place to get your heaters is from National Theatre Supply. National knows more about what type of heater is best for your drive-in and climate. At National, you choose from the most complete line of heaters on the market ... in every voltage range and every capacity. And you get the benefit of National’s direct-toyou financing. Don’t be a “wait till next year” guy . . . and don’t risk having your competitor beat you to it! Call your nearby National man now and let him help you select the best heater for your drive-in. Now ...give your Drive-In patrons a warm welcome! NATIONAL THEATRE SUPPLY COMPANY 50 PROS P M ED FO R D :CT AV EN U E • TAR RYTOWN. N.Y. -6 2 00 SUBSIDIARY OF GENERAL PRECISION EQUIPMENT CORPORATION PHYSICAL THEATRE • EXTRA PROFITS DEPARTMENT of MOTION PICTURE EXHIBITOR PE-9