The Exhibitor (1961)

NEW PRODUCTS that have theatre interest New Sweden Shaker A shake machine that dispenses three fla¬ vors of finished shakes automatically, plus neutral shake base for all other flavors, has just been introduced by Sweden Freezer, originator of the automatic shake machine. The company says this new model, the MultiFlavor 1-217 ShakeMaker, takes auto¬ mation even farther by eliminating the extra time-consuming step of adding flavoring in the preparation of milk shakes. One touch of a toe meters the correct amount of flavoring into the cup, dispenses the shake base and blends the two thoroughly, Sweden reports. The entire operation is said to take only six seconds and eliminate eight steps necessary in the hand-dipping method of preparing milk shakes. It’s all done with a foot control, leaving the hands free to hold several shake cups. There’s a pedal for each flavor in the ma¬ chine and one for the neutral shake mix for all other shake flavors. To make a shake of a flavor other than one of three that can be Ashcraft Projection Lamps and Rectifiers World1 s standard of projection excellence dispensed automatically, the operator adds the desired syrup from his fountain and de¬ presses the neutral pedal on the machine to add and blend the shake base. If four flavors are desired automatically, the operator can flavor the shake base with vanilla. Metalcal labels of the available flavors in the machine tell at a glance which pedal to press. The new Sweden MultiFlavor ShakeMaker uses regular fountain syrups in #10 tins which are quickly put in place through a hinged door on the front. Sweden says that to install a can of syrup, one just cuts off the top of the can, covers with a special lid containing the pump unit and places into position within the machine. Replacing the cans takes only a few seconds, they say. It is reported the machine has a high pro¬ duction capacity of 35 gallons per hour to cope with peak periods in most food service operations, yet operates quietly and takes up a minimum amount of floor space. The her¬ metically sealed refrigeration system, vibra¬ tion-free construction, and rubber-mounted dasher motor make the MultiFlavor ShakeMaker the quietest-running shake machine on the market, according to the manufacturer. Unique 'Icee' Operation A new machine that serves carbonated beverages in an entirely new form is at¬ tracting wide attention in Dallas area test markets, according to Taylor-Norsworthy, Inc. The machine, called the Icee, “has already proved, in actual use, to be a traffic builder because of its novelty and a business builder because the outstanding quality brings repeat customers,” according to a spokesman of the John E. Mitchell Company, makers of the Icee. They say it uses no ice, yet serves a drink that freezes in the cup. Explaining the machine, the Mitchell Com¬ pany says: “Pressure is the secret of the Icee’s unique operation (patent applied for). The syrup is stored in sanitary stainless steel tanks. When water and CO2 lines are con¬ nected, a metering pump automatically fills a pressure cylinder with precisely propor¬ tioned amounts of each ingredient. This mix¬ ture is then chilled to approximate freezing point and held there by a viscosity control described as more dependable than a thermo¬ stat. When taps are opened to dispense the mixture, the drop in pressure freezes the drink as it reaches the cup. Consistency is sherbet-like, yet it flows easily through a straw. And since there is no plain ice to melt and dilute Icee-made drinks, they stay full flavored and fully carbonated to the last.” It is claimed that fountain operators have found the Icee economical, since it mixes more drinks per gallon of syrup than old fashioned methods. This is said to be because the CO2 is frozen in, increasing overrun. The present Icee machine dispenses any two carbonated flavors, and its two syrup tanks each hold two gallons. It was also announced that the new Ioee’s trouble-free design holds the approval seal of the National Sanitation Testing Labora¬ tory. Free Book Available From Johnson's Wax Detailed information on general mainte¬ nance of interior areas of commercial, indus¬ trial, institutional and public buildings is pro¬ vided in a new “Building Maintenance Manual.” It is published by the Service Product Division of Johnson’s Wax, a lead¬ ing manufacturer of building maintenance products. Because care of floors is of major import¬ ance to good maintenance practices, the 28page manual covers this subject at some length. Characteristics of 12 different floor surfaces are explained in a chart that also details precautions to be observed with each and lists types of products recommended for their upkeep. Also provided are step-by-step procedures for cleaning and finishing floors and for dayto-day maintenance. Other sections deal with general cleaning, safety, stain removal, furniture polishing, so¬ lutions to many common maintenance prob¬ lems and care of equipment. There is no charge for the manual. PE-10 PHYSICAL THEATRE • EXTRA PROFITS DEPARTMENT of MOTION PICTURE EXHIBITOR December 13, 1961