The Exhibitor (1961)

EX-388 MOTION PICTURE EXHIBITOR February 7, 1962 COMPANY ASSISTS AMERICAN INTERNATIONAL has entered into paperback tie-ups with four of its pro¬ ductions scheduled for release during the next six months. Lancer Paperbacks are doing Poe’s Premature Burial; and also Poe’s Tales Of Terror. Ace Books are publishing “Survival”; while Fritz Leiber’s “Conjure Wife”, which is being released as “Burn, Witch, Burn”, is being published by Berkley Press. The book companies and A-l are en¬ tering into co-operative merchandising pro¬ motions to get the most exploitation value out of the tie-ups. A-l has also entered into a comic book tieup with Dell Comics on “Poe’s Tales Of Terror.” UNIVERSAL is conducting a nation-wide contest through newspapers, radio and de¬ partment stores in more than 50 cities from coast to coast to find the nation’s number one VIP Girl as part of the company’s allout promotional campaign launching the Florida all-state premiere of “Lover Come Back” and its initial key city openings. Win¬ ners in each of the cities participating will be taken to Miami for the premiere at the Olympia, Beach, Cables and Shores theatres to participate in the finals. The winner will receive a week’s trip to New York while the local winners will be given an opportunity to participate in the local launching of the film upon their return. MGM has prepared a study kit for use by libraries throughout the U.S. in connection For TheatreTested and Approved THEATRE FORMS AND SYSTEMS write to EXHIBITOR BOOK SHOP! 317 N. Broad St., Phila. 7, Pa. Actual sample sheets of all "Plus Services" will be sent on written request. Coca-Cola trucks in San Francisco herald the opening of United Artists' "One, Two, Three" at the New Esquire. James Cagney portrays a Coke executive in the Billy Wilder comedy. with the release of “How The West Was Won”. Aimed primarily at college, high school and grade levels, the kit will include bibliography on the 195 publications used in researching the film, picture-map showing the nation’s westward expansion and brown¬ line stills showing the importance of trans¬ portation in development of the nation. Also included in the kit will be library editions of the novel now being adapted by Louis L’Amour from James Webb’s screen play. SW Lauds Showmen For Civic Service WILMINGTON, DEL.— “Good citizenship as practiced by good showmen” headlines a department in the annual report of Stanley Warner Corporation, distributed to stock¬ holders at the recent annual meeting here. “A sampling of the varied civic activities of Stanley Warner showmen” is provided. “In communities in which we operate the¬ atres they are carrying out the credo of the company: ‘A Good Showman is also a Good Citizen.’ Such participation of our managers in civic affairs enhances the local stature of Stanley Warner theatres.” Twenty-two showmen are listed. They are: LEWIS BLACK, Warner, Wilmington — Member, Governor’s Committee for physical¬ ly Handicapped JOHN J. BROUSSEAU, Delaware, Albany — Vice-President, Delaware Merchants Asso¬ ciation HENRY BURGER, Pittsburgh zone adver¬ tising manager — Board of Directors, Golden Triangle Association R. N. CAMPBELL, Avalon, Washington, D. C. — President, Chevy Chase Business As¬ sociation MICHAEL CARDONE, Ritz, Clarksburg— Trustee, Sons of Italy Lodge G. W. Hart, Gaumont-Finchley, London, Eng¬ land, in a tie-up with the Finchley Road Safety Committee obtained the use of 12 double crown posters by means of the Borough Road safety boards located in the best positions in the town. 1962 EXPLOITATION INDEX (For Index to 1961 Exploitation please refer EX-376, Dec. 20, 1961) to page B KIDS' MATINiES Bl. Costume Party Contest . B2. Build Your Own Island . . . EX-377 . . EX-377 D MERCHANTS Dl. Barmaids' Popularity Contest . D2. Sweaters and Biscuits . D3. "El Cid" Plugged Strongly . D4. Travel Agency Coops On Romantic Angel . D5. Heinz Give Away On Painting Contest . D6. Latches On To Magazine and Candy Stunts D7. Some Nice Merchant Tieups . . EX-378 . EX-378 . EX-381 . . . EX381 . . . EX385 . . EX385 . . . EX385 F ARMED SERVICES FI. Small Town Made Aware Of V.I.P . F2. "Alamo" Natural For Army Co-op . . . . EX382 . . . EX386 G STUNTS-BALLY Gl. Western Atmosphere Helps . G2. The Good Old Days . G3. Critics Treated and Gifted In Chicago . . . . G4. 1 Saw It In The Newsreels . G5. Twist Dance Contest Proves Hit . . . EX-378 . . . EX382 . . EX382 . . . EX384 . . . EX386 WALLACE ELLIOTT, Ohio, Lima— Chair¬ man, United Fund JOSEPH FREEMAN, State, Johnstown — Johnstown Municipal Authority EDGAR GOTH, Newark zone advertising manager — Board of Directors, Community Council DONALD HALEY, Beverly Hills, Beverly Hills — Board of Directors, Junior Chamber of Commerce IRVING HILLMAN, New Haven zone ad¬ vertising manager — Chairman, Publicity Committee, Heart Association HARRY KAPLOWTTZ, New England film buyer — Board of Directors, B’Nai Jacob Syn¬ agogue ROBERT KENNEDY, Capitol, Chicago — Board of Directors, Auburn Park Chamber of Commerce W. C. LAND, Silver, Silver Springs — Board of Directors, Board of Trade BERT LEIGHTON, Warner, Reading — Chairman, Police Athletic Association PAT NOTARO, West Coast zone manager — Exhibitor Chairman, Los Angeles Com¬ munity Chest MILLARD OCHS, Strand, Akron — Mayor’s Committee for Downtown Improvement BENJAMIN SCHWARTZ, Lincoln, Massil¬ lon — Board of Education FRANK SHAFFER, Dixie, Staunton — Chairman, Red Cross Disaster Committee ALBERT SWETT, district manager, Lynn — Chairman, Development Committee, Cham¬ ber of Commerce JAMES M. TOTMAN, New England zone manager — Board of Directors, New Haven Y.M.C.A. PAUL WENZEL, Port, Newburyport — Board of Directors, Chamber of Commerce RICHARD WRIGHT, Ohio district man¬ ager — Vice-Chairman, Board of Deacons, First Baptist Church