The Exhibitor (1962)

^124 of a regular every-week EDITORIAL FEATURE found only in this trade paper "How I Would Sell . . . IF A MAN Cancel the call, Ross Hunter, we got the message. The producer really didn’t put through a telephone call to us, but somehow word from him seemed to come through right after we screened “IF A MAN ANSWERS”— which is anything but a “message” picture. It was this: “Here it is— a picture comparable with the best of my pro¬ ductions. But instead of relying on names like ROCK HUD¬ SON and DORIS DAY, Vm counting on YOU— on your SHOWMANSHIP.” Fair enough. Certainly Ross Hunter has given the industry more than one man’s or one studio’s share of top-grossers during the past 10 years. He made it easy for us by loading his pictures with a wide range of audience appeal— fresh stories, top names and expert supporting players, plush sets 1 I 1920 -EX 3 1920-22 AD )920.(X 0 ^ean oCouis ^^udLioni Provide Pre-Sell Promotion For IF A MAN ANSWERS FREE FOR YOUR SCREEN! • FIRST TIME EVER!* A Personality Featurette featuring SANDRA DEE ROSS HUNTER and the Jean Louis Creations 7 Minutes of Provocative Charm That will captivate all who see it ... and this Special Screen Subject is FREE from your LOCAL UNIVERSAL EXCHANGE Also available FREE are 16mm prints for showing in the top department stores carrying the new line of Jean Louis Clothes (see list of stores on next page) plus at SCHOOL DRAMA CLASSES, WOMEN'S CLUB FUNCTIONS Special Fashion Feature Stories with art for individual planting All Fashion Photos reproduced, here are FREE on request to EXPLOITATION DEPARTMENT, UNIVERSAL PICTURES CO. 445 PARK AVE., New York 22, N.Y. 1920 33 AO 1920-EX 7 1920-20 AO 1920 34 AD 1920 -EX 8 1920 -EX 9 ANSWERS Packed With Fun And Grosses From U-Fs Ross Hunter An Exclusive SHOWMANALYSIS Prepared by EDWARD H. SEGUIN, Advertising-Publicity Director Balaban & Katz Theatres, Chicago, ill. ABOUT THE AUTHOR • A contributor only recently to this editorial feature, Ed Seguin hesitated not a moment when offered still another assignment. As head of the ad-pub staff of the Balaban & Katz circuit, he al¬ ready was into a campaign on IF A MAN ANSWERS for its world premiere Oct. 10 at the B&K Chicago Theatre. But that wasn't the reason he responded. "Frankly, I enjoy the assignment," he said, "getting as much out of doing it as I do out of reading the showmanalysis comments of others each week." Merchandising product is of top priority concern with the entire B&K organ¬ ization headed by Dave Wallerstein, as well as with Seguin and his staffers, namely, Dick Taylor, Barry Freed, Tom Gorman, John Ice, Karen Gore, art director Del Lawler, and poster art director Bill Picha. and lush color, and lovely, lovely fashion creations to excite oil’s and ah’s from the femme fans. Most of this appeal is packed abundantly into “IF A MAN ANSWERS,” a pieture rightly to be compared with “PILLOW TALK” and certainly one with the same box-office potential. But we must repeat the first word of the title ... IF; IF it is given the BIG SELL to give it the SIZE the cast names do not convey. Not that your audience will be one bit disappointed in SANDRA DEE and BOBBY DARIN. These two are as right for the pieture as HUDSON and DAY. Hunter has brought Sandra to maturity. No longer a “Tammy,” here she is a glamorously radiant young woman. And Darin, who has al¬ ready proved he can act, now reveals a Cary Grant flare, for comedy. The supporting cast was wisely chosen. MICHELINE PRESLE stands out like a 20-kt diamond. JOHN LUND comes through like the pro he is, as does CESAR ROMERO. And Hunter again used his crystal ball in casting STEFANIE POWERS in his picture well before the release of “THE INTERNS,” which instantly won her fan adulation. SANDRA DEE is the subject of an attentiongrabbing seven minute trailer devoted to her growth as a star and the magnificent Jean Louis fashions that are sure to delight the gals. October 10, 1962 MOTION PICTURE EXHIBITOR 15