The Exhibitor (1962)

Product Preview ( Continued ) ing the best available manpower. Already, we have realigned the company’s national sales and branch-office facilities. Two major divisions have been created— the Eastern Division and the Western and Metropolitan Division— to service, thorough¬ ly, exhibitors with the many, varied attractions being released under the Embassy banner. Within the districts comprising these two new divisions, Embassy is opening new branch offices, which will cover the entire country. Moveover, Embassy’s advertising, publicity and exploitation activities will be buttressed, to reach the world-wide publics. In this business of reaching the public, we, of course, use most of the traditional methods to the best of our ability. We hope that we have improved on some of these methods and devised a few new ones of our own. No one has found the final answer to attracting people to the theatres. I don’t think we will ever find one answer. The answer changes, to some degree, with every picture, for every movie we launch is a new venture. But, for each film there is an answer. We will find it. One thing is definite: Our future has just begun! Metro-Goldwyn-Mayer MGM's "Follow the Boys" features top cast of bright youngsters. Metro-Goldwyn-Mayer will release 11 pictures from January through April, it was announced by Robert Mochrie, Vice President and General Sales Manager. “The release schedule for the remainder of the year and the first third of 1963 constitutes a line up of our finest product,” Mochrie stated, “and was designed to give exhibitors a strong and diversified group of attractions.” The 11 new releases will supplement the currently success¬ ful road show engagements of “Mutiny On The Bounty” and the MGM-Cinerama presentation of George Pal’s “The Won¬ derful World Of The Brothers Grimm.” The company’s big Christmas and New Year holiday release is “Billy Rose’s Jumbo,” lavish musical with circus background, starring Doris Day, Stephen Boyd, Jimmy Durante, and Martha Raye, and produced by Joe Pasternak. Also for December is the swashbuckling adventure-romance “Swords¬ man Of Siena,” starring Stewart Granger. The January releases are “The Password Is Courage,” new Andrew and Virginia Stone production, starring Dirk Bogarde and Maria Perchy, and the suspense-drama, “Cairo,” starring George Sanders and Richard Johnson, filmed on location in Egypt w Two releases are slated for February, “The Hook, dramatic new William Perlberg-George Seaton picture, starring Kirk Douglas, Robert Walker, and Nick Adams, and “Dime With A Halo,” produced by Laslo Vadnay and Hans Wilhelm, directed by Boris Segal, and starring Barbara Luna, Paul Langton, and Rafael Lopez. The March releases will be “The Courtship Of Eddie’s Father,’’ romantic comedy produced by Joe Pasternak and directed by Vincente Minnelli, starring Glenn Ford, Shirley Jones, Stella Stevens, Dina Merrill, Roberta Sherwood, and Ronnie Howard; “Follow The Boys,” filmed in Panavision and Color on the French Riviera, with Connie Francis, Ron Randell, Janis Paige, Russ Tamblyn, and Dany Robin in the star¬ ring roles; and “Seven Seas To Calais,” depicting the heroic exploits of Sir Francis Drake with Rod Taylor as the famous pirate. April releases include “It Happened At The World’s Fair,’ in Panavision and Color, produced by Ted Richmond and di¬ rected by Norman Taurog, starring Elivis Presley, Joanne O'Brien, and Gary Lockwood, and “Come Fly With Me,” a comedy about airline hostesses, filmed in Panavision and Color on European locations, with an all star cast including Dolores Hart, Hugh O’Brien, Karl Boehm, Karl Malden, Pamela Tiffin, Lois Nettleton, and Dawn Addams. May releases will be “In The Cool Of The Day, ’ a powerful love story starring Jane Fonda, Peter Finch, Angela Lansbury, and Arthur Hill, and “Captain Sindbad,” King Brothers productions, directed by Byron Haskin, starring Guy Williams and Hiedi Bruehl. Mochrie stated that each of the new releases from MGM will be backed by extensive advertising, publicity, and exploi¬ tation campaigns designed to completely cover both national and local exhibitor requirements. Twentieth Century-Fox "Sodom and Gomorrah" will head 20th-Fox parade of releases. Twentieth Century-Fox will enter 1963 not only with a strong and diversified release schedule, says Robert L. Conn, executive assistant for domestic sales, but one that, as so many exhibitors have requested, will assure an orderly release of quality product. The schedule for the first six months of 1963 will be: January— “ Sodom and Gomorrah,” starring Stewart Granger and Pier Angeli; “Marilyn,” featuring the highlights of Marilyn ( Continued on page 34) 32 MOTION PICTURE EXHIBITOR December 26, 1962