The Exhibitor (1963)

WHAT IS AHEAD? ( Con tinned from page 4) are “How The West Was Won,” “Mutiny On The Bounty,” and “The Wonderful World Of The Brothers Grimm.” Specialized product also includes “Arturo’s Island,” “The Four Days Of Naples,” and “Monkey In Winter.” Looking ahead into MGM’s future, we find such exciting releases, completed or shooting, as “Any Number Can Win,” Jean Gabin; “Family Diary,” Marcello Mastroianni; “Gold For The Caesars,” Jeffrey Hunter and Mylene Demongeot; “The Haunting,” Julie Harris; “Murder At The Gallop,” Margaret Rutherford; “Private Potter,” Tom Courtenay; “Vice And Virtue,” Annie Girardot; “The V.I.P.’s,” Elizabeth Taylor and Richard Burton; “Smog,” Annie Girardot; “Of Human Bondage,” Kim Novak and Laurence Harvey; “Sunday In New York,” Cliff Robertson and Jane Fonda; “Twilight Of Honor,” Richard Chamberlain; “The Wheeler Dealers,” James Garner and Lee Remick; “A Global Affair,” Bob Hope; “Gunfighters Of Casa Grande,” Alex Nicol; “Night Must Fall,” Albert Finney; “The Prize,” Paul Newman, Edward G. Robinson, Elke Sommer; “Merrilly We Roll Along.” Other properties in preparation as part of the plentiful 1963 supply are “His And His”; “36 Hours”; “A Kick In The Head”; “Signpost To Murder”; “The San Franciscans”; “The Americanization Of Emily,” William Holden; “Company Of Cowards”; “Too Big For Texas”; “The Unsinkable Molly Brown,” Debbie Reynolds; “Mail Order Bride”; “The Navy Story”; “Harrigan’s Halo.” Among important films slated for production in 1964 is “The 40 Days Of Musa Dagh,” based on the famous Franz Werfel novel. This is the greatest number of films MGM has ever offered exhibition in a similar period. Good news for the entire industry. 20TH CENTURY-FOX “The Yellow Canary,” Pat Boone; “Marilyn,” narrated by Rock Hudson; Darryl F. Zanuck’s star-studded “The Longest Day”; “The Leopard,” Burt Lancaster and Claudia Cardinale; “The Condemned Of Altona,” Sophia Loren, Fredric March, Maximilian Schell, and Robert Wagner; “The Winston Affair,” Robert Mitchum; “Take Her, She’s Mine,” James Stewart, Sandra Dee; “Move Over, Darling,” Doris Day and James Garner; Rodgers and Hammerstein’s “The Sound Of Music”; “The Visit,” Ingrid Bergman and Anthony Quinn; “The Agony And The Esctasy.” Add to this impressive lineup the fabulous “Cleopatra,” starring Elizabeth Taylor, Richard Burton and Rex Harrison, which already has more than 15 million dollars in the till prior to release, and you have ample justification for believing in the resurgence of this great company. UNITED ARTISTS April— “I Could Go On Singing,” Judy Garland and Dirk Bogarde. May — “Dr. No,” Sean Connery, Ursula Andress, and Joseph Wiseman. June — “Buddha”; “Call Me Bwana,” Bob Hope, Anita Ekberg, and Edie Adams. July — “The Great Escape,” Steve McQueen, James Garner, and Richard Attenborough; “Irma La Douce,” Jack Lemmon and Shirley MacLaine. August — “Toys In The Attic,” Dean Martin, Wendy Hiller, Geraldine Page, and Gene Tierney; “Flight From Ashiya,” Yul Brynner, Richard Widmark, and George Chakiris; “The Stolen Hours,” Susan Hayward and Michael Craig. September — “The Caretakers,” Robert Stack, Joan Crawford, and Poly Bergen. October — “Johnny Cool,” Henry Silva and Elizabeth Montgomery. November — “Me Clintock,” John Wayne, Maureen O’Hara and Yvonne DeCarlo; “It’s A Mad, Mad, Mad, Mad World,” Spencer Tracey and all-star comedy cast. December — “Kings Of The Sun,” Yul Brynner and George Chakiris; “The Pink Panther,” David Niven, Peter Sellers and Robert Wagner. Completed films not scheduled as yet include “Lilies Of The Field,” Sidney Poitier; “The Ceremony,” Laurence Harvey, Robert Walker, Jr., and Sara Miles; “Mouse On The Moon.” Terry-Thomas; “Tom Jones,” Albert Finney and Susannah York; “Las Vegas By Night”; “The Story Of Norman Peale,” Don Murray. Currently being filmed or in preparation are “The Greatest Story Ever Told,” George Stevens’ Biblical epic; “Kimberly,” Burt Lancaster; “A Young Man’s Fancy,” Ann-Margret and James Darren; “Once Upon A Summer,” Rita Tushingham and Peter Finch; “From Russia With Love,” Sean Connery; “Man In The Middle,” Melina Mercouri and Maximilian Schell; “Wherever Love Takes Me,” William Holden and Susannah York; “Muriel.” A schedule of varied entertainment and boxofhee excitement to suit every taste. ALLIED ARTISTS “Black Zoo,” Michael Guogh; “55 Days At Peking,” Charlton Fleston, David Niven and Ava Gardner; “Day Of The Triffids,” Howard Keel; “Payroll,” Michael Craig; “Play It Cool,” Billy Fury and Helen Shapiro; “The Gun Hawk,” Rory Calhoun; “The Long Corridor,” Peter Breck; “The Gunfighters,” David Janssen; “Gunfight At Comanche Creek,” Audie Murphy; “Travels Of Marco Polo,” Anthony Quinn and France Nuyen. From the epic to the program feature, the accent is on quality and crowd-pleasing entertainment. High on the list is “Soldier In The Rain,” Jackie Gleason and Steve McQueen. BUENA VISTA June — “Savage Sam,” Brian Keith. July — “Summer Magic,” Hayley Mills, Burl Ives and Dorothy McGuire. September — Reissues of “20,000 Leagues Under The Sea” and “Fantasia.” November — “The Incredible Journay,” Emile Genest. Christmas — “Sword In The Stone,” cartoon feature. February, 1964 — “Merlin Jones,” Annette and Tommy Kirk. March, 1964 — “Thomasina,” Patrick McGoohan and Susan Hampshire. Easter, 1964— “A Tiger Walks,” Brian Keith, Summer, 1964 — -“Wild Goose Stop,” Brandon DeWilde and Jane Wyman. Also in preparation are “Little Britches” and “8 Ball Express,” with Christ¬ mas, 1964, bringing “Mary Poppins,” Dick Van Dyke and Julie Andrews. No one pleases the family audience with the same con¬ sistency as Walt Disney, and here is a lineup to keep those families coming to the movies. AMERICAN INTERNATIONAL PICTURES April — “Operation Bikini,” Tab Hunter and Frankie Avalon; “Free, White And 21,” Frederick O’Neal and Annalena Lund. May — “The Mind Benders,” Dirk Bogarde and Mary Ure; “The Young Racers,” Mark Damon and William Campbell. June — “Dementia No. 13,” William Campbell and Luana Anders; “The Terror,” Boris Karloff and Sandra Knight; “Erik The Conqueror,” Cameron Mitchell and the Kessler Twins. July — “Beach Party,” Robert Cummings, Dorothy Malone, Frankie Avalon. August — “The Haunted Palace,” Vincent Price, Lon Chaney, and Debra Paget. September — “X — The Man With The X-Ray Eyes,” Ray Milland; “Summer Holiday,” Cliff Richards. October — “Nightmare,” Leticia Roman and John Saxon; “Under 21.” November — “The Duel,” Fernando Lamas; “It’s Alive,” Peter Lorre, Elsa Lanchester, Frankie Avalon. December — “Black Christmas,” Boris Karloff. Also coming from AIP are “A Comedy Of Terror,” Vicent Price, Peter Lorre, Boris Karloff; “The Magnificent Leonardi,” Ray Milland; “Muscle Beach”; “Masque Of The Red Death,” Vincent Price; “Sins Of Babylon”; “When The Sleeper Awakens,” Vincent Price; “Bikini Beach”; “Dunwich Horror”; “War Of The Planets”; “Genghis Khan,” 70mm roadshow; and “Something In The Walls.” It is no wonder that this relatively young company is becoming an increasingly important supplier of top product. If we add to the imposing list of product detailed above, the releases of such firms as Joseph E. Levine’s Embassy Pictures, which brings to the nation’s theatres the best product from wherever it is produced, and other independent outlets for quality feature films, it shapes up as a list that should excite every real showman. We have tried to be as complete as possible, but release charts, like the weather, are liable to change at any moment. We do feel, however, that the list should provide better than a fair view of what is coming. EMBASSY for instance, is offering such art and general releases as Fellini’s “8*/2,” “Landru,” with others including “The Bear,” “The Passionate Thief,” “Aphrodite, Godless Of Love,” “Young Girls Of Good Family,” “The Light Fantastic,” “The Love Makers,” etc. At the rate Joe Levine announces deals, that list could be considerably longer by the time you read this. In the long run, these pictures will perform in direct proportion to the energy and imagination of the distributors and exhibitors who sell them and show them. They deserve your best efforts. The answer to empty seats is top quality product and aggressive merchandising. There is nothing wrong with the motion picture industry that a good dose of both those ingredients can’t cure. Ad miral Pirie To Cinerama NEW YORK — Nicolas Reisini, president and chairman of the board of Cinerama, Inc., announced the election of Admiral Robert B. Pirie to the film company’s board of directors. Teller Rejoins Embassy NEW YORK — Ira Teller has returned to his post in the Embassy Pictures advertising department, following a six-month leave of absence for a tour of active duty in the United States Army. NAB Honors "Lawrence" NEW YORK — “Lawrence of Arabia,” the Academy Award-winning Sam Spiegel-David Lean Production for Columbia release, has won the National Audience Board Award of Merit. 10 MOTION PICTURE EXHIBITOR May 22, 1963