The Exhibitor (1963)

Page scan 0008 from The Exhibitor

Record Details:

Title:
The Exhibitor
Date:
1963
Publisher:
Philadelphia, Jay Emanuel Publications, Inc.
Volume:
Motion Picture Exhibitor (Jul-Oct 1963) New York State Edition
Leaf #:
0008
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Regional trade paper that began in Philadelphia, but expanded to include editions for other markets.
Date Added:
May 30, 2024
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PIONEER THEATRE CORPORATION 4329 MINNETDNKA BOULEVARD ST. LOUIS PARK 16. MINNESOTA 317 N. Broad Street Philadelphia 7, Pennsylvania Dear Jay: I seem to have been guilty of a gross error which I can attribute only to a thinking lapse. I wish to apologize to you and to your organization and to make amends immediately. Recently at a managers meeting at Carroli, Iowa, we oiscussed trade papers and our boys decided that there was one that they rarely used and could well do without. When I returned to my office I did not have my notes and I instructed my secretary not to renew the subscription for MOTION PICTURE EXHIBITOR and SHOWMEN’S TRADE REVIEW. I am quoting to you from a letter I received from our supervisor this morning "I agree with the boys that the service section and the reveiws in the MOTION PICTURE EXHIBITOR are the most valuable of any we receive. used to oe the most valuable but since they have revised their format it is no longer of much use... and as far as I am concerned I would just as soon drop it. I know the one I use most is the MOTION PICTURE EXHIBITOR and the Managers tell me the same thing. We should keep the MOTION PICTURE EXHIBITOR." So please have your circulation department continue the paper and when my secretary returns to the office we will forward the subscription check. In this connection, the amount of money does not have much to ao with our trade paper subscriptions. In this critical period of time in the survival of our theatres, the managers time is more vitally important than ever before and we have made a big effort to see that our men are spending their time productively. By eliminating a trade paper which is mostly duplication and which could easily take up a half hour of time, I was crying to point up Py argument that a managers time, and how he spends it is of extreme importance. Warmest personal regards, and again my apologies, if my confusion caused any inconvenience. PC RAT I ON Since pei PIOI THEATRE COR Haro Field