The Exhibitor (1963)

Goldman Building In Phila. PHILADELPHIA — William Goldman, pres¬ ident of William Goldman Theatres, Inc., an¬ nounced completion of arrangements for the construction of a new 2,000 seat theatre in the Boulevard Section of Greater Northeast Phil¬ adelphia near Red Lion Road. The new lux¬ ury showplace will be similar to the recently opened Orleans Theatre, Philadelphia. The site is approximately six miles from the Gold¬ man Orleans in a rapidly expanding indus¬ trial and residential area embracing the North Philadelphia airport. Goldman said preliminary discussions and negotiations for the new theatre have been underway for over six months. Like the very successful Orleans Theatre, the yet-to-benamed showplace will offer unlimited free parking facilities, the same extra wide screen (largest in the City) as well as similiar beauty, utility and patron comfort. Plans call for the installation of the same ultra modern projection equipment that has met with such favor with Orleans Theatre patrons. The equipment provides facilities for projecting the most important screen produc¬ tions in 70mm, Todd-AO, Super Technirama or conventional CinemaScope and standard 35mm. The auditorium will be furnished with the luxuriously upholstered push-back chairs which have become a hallmark of all Goldman Theatre operations. The new theatre will present the best of all the films direct from their first-run showings in Center City. In some instances, first-run attractions will be booked into the new showplace simultaneously with other leading the¬ atres in other areas of the City. Goldman stated, “We have been so impi'essed by the reception accorded our Orleans Theatre that we are determined to make this new opera¬ tion every bit as big, as beautiful, as care¬ fully booked and managed with patron com¬ fort and service first and foremost in mind. “It will not be a big brother or twin to the Orleans,” said Goldman, “for we plan to build it to be as unique and individual in concept as modern theatre designing can make it. If patron acceptance is a measure of success, we certainly hope the people of the Greater Northeast will recognize a close relationship between the two theatres. No expense will be spared to make it an amusement center of which this populous area can well be proud!” Odeon Theatres Adds Three TORONTO — Three new theatres were added to the 96 theatres of The Odeon Theatres (Canada) Limited recently. The Don Mills, Metropolitan Toronto, the 800 car Odeon Queensway Drive-in, Ottawa, and the new 1,000 car Odeon Drive-in in Winnipeg brings to eight the number of new theatres added by the company in the last nine months. Two of these were indoor theatres, and six driveins. Three of the latter are new establish¬ ments, built at an average cost of $500,000 each. The others, the Odeon Dufferin Drivein in suburban Toronto, the North Bay Drivein, and the New Westminister Drive-in in British Columbia were taken over from their previous independent owners. In addition, the company has undertaken an extensive renovation program for its ex¬ isting theatres. Theatres as far apart as the Odeon Casino, in Halifax, Nova Scotia, and the Odeon Theatre, Vancouver, B. C., have been stripped to the bare walls, refurnished and re-equipped, in the biggest modernizing project undertaken in the last decade. Coke Sponsoring Banquet NEW YORK — John H. Stembler, president of theatre owners of America, has announced that the Coca Cola Co. will sponsor TOA’s “President’s Banquet,” which will be held in the Imperial Ballroom of New York’s Americana Hotel on the evening of October 31st. The gala function, which will wind up TOA’s four-day Convention, will, for the tenth con¬ secutive year, honor a “Star of the Year.” The recipient of this year’s award has not yet been announced. In the past, the honor has gone to such outstanding boxoffice stars as Gregory Peck, John Wayne, Doris Day, Jerry Lewis, Deborah Kerr, Rock Hudson, William Holden, and James Stewart. BALLANTYNE DISTRIBUTES 35mm aiui the new Norelco AA II UNIVERSAL 70/35 Academy Award Winner! 1 he Academy s award for the Norelco 70/35 projector ~'"v marks the highest recognition of Norelco’s precision, design and engineering. Norelco combines into one mechanism a complete projector with optical and mag¬ netic reproducers, upper and lower magazine geared and I interlaced as one intricate unit. Every possible consid| eration has been incorporated for simplicity and ease of f!|l operation. The Norelco 35mm projector is engineered to I the same high standards and specifications as the ; Norelco AA II 70/35. Norelco Projectors join Ballantyne's complete selection of indoor and drive-in theatre equipment. Ballantyne has long offered finance plans ideally suited to the theatre industry. Now, keeping pace with modern business con¬ ditions, Ballantyne offers complete theatre equipment leasing programs, including a seasonal payment plan for drive-in theatres. BUY-LEASE FINANCE COMPLETE THEATRE EQUIPMENT 1 1 a nt:yn& INSTRUMENTS AND ELECTRONICS, INC. 1712 Jackson Street Omaha, Nebraska 68102 325-444 -555 are mighty important if you want more income! There’s an old saying that “a penny saved is a penny earned” and there’s no more certainty of this than in the figures below. These are real dollars not theoretical figures. ★ ★ ★ If you are using a 90 Volt Motor Generator on 8 and 9mm Suprex Carbons 40 hours a week, 52 weeks a year at 3 cents per KWH you're throwing away $325.28 a year. At 4 cents per KWH you're throwing away $444.70, and at 5 cents a KWH you re throwing away $555.88. At 72 hours a week these values nearly double. A Model 80RTK2 KNI-TRON Silicon Rectifier lists at ONLY $650.00. WHERE CAN YOU GET SUCH A HANDSOME RETURN ON YOUR INVESTMENT? Call your supply dealer right now, or write Department P. THE KNEISLEY ELECTRIC CO. P.O. BOX 1506 TOLEDO, OHIO, 43603 September 18, 1963 PHYSICAL THEATRE • EXTRA PROFITS DEPARTMENT of MOTION PICTURE EXHIBITOR PE-13